2018年,金龄健康接手运营山东济南养老服务中心。这家济南城市建设集团的全资子公司,不仅见证了全 市养老行业的成长与迭代,更以国企之力推动了养老服务的转型升级,并引领全市养老行业前行。 王君通讯员许娟 当积极应对人口老龄化上升为国家战略,"银发经济"成为高质量发展的重要抓手,山东养老服务行业如何 破局?作为省内领军企业,金龄健康产业投资(山东)有限公司以十余年深耕给出答案。近日,金龄健康董事 长冯继军接受齐鲁晚报.齐鲁壹点记者专访,揭秘这家国企如何以"担当+创新"双轮驱动,在银发经济新浪 潮中走出特色养老路。 核心竞争力:"国企担当+专业创新"的双轮驱动 按需服务:从"养老"到"享老"的品质跨越 当"享老"取代"养老"成为新追求,金龄健康以"备老、享老、养老"全周期服务为轴,构建起覆盖多元需求 的银发产业谱系。 从"将就"到"讲究",新一代老年人正在重新定义银发消费市场,也加速释放着这个万亿元级市场的新活 力。银发经济的活力,不仅关乎产业增长,更是一份对未来的温柔承诺。在冯继军看来,"老百姓对养老的 关注点,就是我们的发力点。"金龄健康近年来以"备老、享老、养老"全周期服务为轴,构建起银发产业谱 系。 这种按 ...

Core Viewpoint - The integration of "elderly care services" and "elderly care industry" is crucial for building a comprehensive health service system, with Jinling Health Industry Investment (Shandong) Co., Ltd. leading the way in Shandong province through a full industry chain layout [1] Group 1: Integration of Medical and Elderly Care - The Shandong Jinan Elderly Service Center exemplifies a model of "medical and elderly care integration," providing a comprehensive community that includes living care, medical care, and health management [2] - The center features a multi-level medical service network, including a health management center and a nursing home, addressing the industry's pain point of lacking professional medical services in elderly care institutions [2] Group 2: Inclusive Services - The center has established a "universal" service area, prioritizing low-income families with disabled elderly individuals, offering services at lower costs while maintaining quality [3] - Jinling Health extends professional services into the community, creating a "15-minute living circle" to ensure seamless integration of elderly care and health services [3] Group 3: Innovation in Health Tourism - Jinling Health has innovated in the health tourism sector, merging "cultural tourism" with elderly care, creating new consumption scenarios for the elderly [4] - The company operates two complementary projects in Weihai, catering to both family-oriented and cultural needs of elderly tourists, significantly boosting local tourism [4] Group 4: Strategic Network Expansion - Jinling Health has established a health tourism network across nine provinces along the Yellow River, collaborating with various enterprises to enhance resource sharing and cultural promotion [5] Group 5: Multi-Dimensional Business Model - The company has evolved from a single elderly care institution to a comprehensive elderly care group, with a "126+N" industry system that serves as a model for the industry [6] - Jinling Health's smart management platform enhances operational efficiency and service quality through digital solutions [6] Group 6: Talent Development - The company has developed a dual-track training system in collaboration with educational institutions, providing vocational training and skill assessment for elderly care professionals [7] - Jinling Health's initiatives in integrating elderly care and medical resources, innovating in health tourism, and building a multi-dimensional business ecosystem align with the development of the "silver economy" [7]

Core Viewpoint - The company Jinling Health has been recognized as one of the "Most Influential Brands in Shandong 2025" due to its commitment to innovation and quality in the elderly care industry, contributing significantly to the development of the silver economy and health services in Shandong province [5][11]. Group 1: Brand Development and Standards - Jinling Health has established a strong brand in the elderly care sector by focusing on standardization and quality assurance, having developed 618 service standards and received multiple national and provincial honors for its service quality [6][10]. - The company integrates social responsibility into its brand identity, exemplified by its establishment of a "Public Welfare Zone" to prioritize care for low-income elderly individuals [7]. Group 2: Innovation in Elderly Care Services - The company has launched a "Cultural Tourism + Elderly Care" model, successfully attracting over 110,000 visitors through its travel and leisure projects since its establishment [8]. - Jinling Health is expanding its service offerings by creating a multi-brand matrix that includes community-based care and wellness products, enhancing the overall consumer experience for the elderly [9]. Group 3: Industry Chain Extension - The company is actively extending its elderly care industry chain, forming a "126+N" development system that emphasizes digital management and service diversification [10]. - Jinling Health has established partnerships with educational institutions to foster talent development in the elderly care sector, contributing to the training of professionals in this field [10]. Group 4: Regulatory and Market Context - The implementation of the national standard for brand value evaluation in the elderly care industry is expected to enhance service quality and brand building, aligning with Jinling Health's goals for future growth [11].