特色活动纷呈，打造差异化消费磁场 元旦期间，全区各商场凭借独特的活动策划，形成了差异化的吸引力，有效聚集了人气商气。 2026年新年伊始，南关区各大商圈成为市民欢度佳节的热门选择。万象城、远大购物中心、重庆路活力 城、新天地购物公园等主要商业体，以文化为内核、以场景为媒介、以体验为导向，精心策划了一系列 各具特色的跨年活动，共同绘就了一幅热气腾腾的节日消费新画卷，展现出南关区消费市场强劲的活力 与创新力。 长春万象城，延续其冰雪IP热度，推出"糯糯的冬日奇遇"主题展，巨型温暖装置"糯糯"成为打卡焦点。 跨年夜整点飘雪与璀璨灯光秀交织，将商业空间转化为梦幻的童话世界，不仅营造了浓郁的节日仪式 感，更直接拉动了场内餐饮等业态的销售，多家餐厅出现"一桌难求"的景象，实现了氛围与效益的双 赢。 远大购物中心以"超级玩家金币俱乐部"为主题，打造了一场沉浸式节日嘉年华。活动巧妙设置十大趣味 关卡，顾客凭免费领取的闯关地图即可参与体验，现场人气汇聚，参与人次不断刷新，欢声笑语充盈每 个角落。更引人注目的是，"鲸"喜空降奇景——巨型"鲸鱼"摇曳空中，展开梦幻巡游，不时有惊喜气球 从天飘落，每一只都藏着小礼物，为市民送上不间断 ...

元旦假期，中国家庭聚餐需求激增，餐桌上的变化悄然揭示着消费新趋势。京东生鲜消费数据显示， 2026年元旦期间，消费者选择呈现显著的品质化、场景化和健康化特征。从产地直采智利车厘子到大连 海参，从内蒙古羊肉到进口牛肉，这些产品的热销不仅反映了节日餐桌的丰盛，更揭示了中国家庭饮食 消费的趋势变化。 品质化消费：高端水果与进口食材成餐桌标配 元旦期间，进口高端水果成为家庭团聚的"餐桌名片"。智利车厘子延续往年热度，3J级10斤装礼盒销售 额同比增长145%，显示出消费者对高品质水果的持续追捧。值得注意的是，混合水果礼盒成为新趋 势，包含产地直采的云南蓝莓、丹东草莓和智利车厘子组合套装销售同比激增超10倍，体现了消费者对 多样化、高品质水果的复合需求。 果，而是根据品质和口味多元选择。 高端海鲜和进口肉类成为消费升级的标杆。大连即食海参销售同比增长接近16倍，反映消费者对高营 养、便捷食用海产品的追捧。厄瓜多尔白虾销量增长接近100%，保持稳定上升态势。 进口牛肉消费呈现明显增长，南美进口原切带芯后腱增长238%，大庄园进口草饲原切牛腱子更是实现 了超10倍的增长，显示消费者对高品质、可溯源进口肉类的需求持续扩大。 ...

新浪科技讯 1月4日上午消息，元旦期间，以即时满足和自我犒赏为核心的消费模式点燃节假日消费市 场。淘宝闪购年货节数据显示，多款年货大单品销量创下历史新高，"老己"们吃掉了7500多万颗车厘 子。 淘宝闪购数据显示，元旦小长假期间，多款新年节日爆款及冬季时令大单品都卖爆了：进口车厘子售出 超7500万颗，丹东红颜草莓销量突破1000万颗；曾经需要"攒局才敢点"的波士顿龙虾，如今已成为年轻 人犒劳自己的日常选择，全国超100家门店的鲜活波龙被抢购一空。与此同时，健康生活标配牛奶销量 达120万升，而可乐与啤酒作为节日聚会的"气氛担当"，双双售出超150万升。 此外，从消费时段来看，年货采购呈现出鲜明的场景化、即时化特征。淘宝闪购年货节数据显示，早间 时段，消费者集中下单水产海鲜、火锅食材，对应聚会备餐需求；午间至夜间，礼品鲜花、休闲食品、 水果销量攀升，满足社交与放松需要；深夜至凌晨，啤酒、水果与滋补品构成"深夜治愈三件套"，反映 出年轻人追求享受与健康平衡的生活态度。 责任编辑：江钰涵 新浪科技讯 1月4日上午消息，元旦期间，以即时满足和自我犒赏为核心的消费模式点燃节假日消费市 场。淘宝闪购年货节数据显示，多款 ...

工信部品牌培育 专家陈明：文明 集市是内涵丰富 的文商旅新业态 _南方+_南方 plus 元旦将至，在广 州北京路步行 街，一场融汇非 遗传统、城乡优 品、匠心技艺与 文旅推介的"文 明集市"，吸引 了不少市民游客 前来体验。12月 19日至12月28 日，广东启动文 明集市促消费系 列活动，按照"1 场文明集市主活 动＋N场县 （市、区）分活 动"形式开展， 共推出15项特色 活动，9类消费 场景贯穿北京路 南北，受到社会 各界广泛关注。 文明集市人气火爆。 "无论是本地居 民还是外地游 客，都能够在文 明集市获得身心 的极大满 足。"12月28 日，国家工信部 品牌培育专家， 华南理工大学工 商管理学院教授 陈明接受采访时 表示，文明集市 是一个内涵丰富 的文商旅新业 态，"文"在如此 集中且全面立体 地展现岭南文化 的深刻内涵和丰 富多彩的表现形 式；"商"在集聚 了全省33个县 （市、区）的优 质农产品和非遗 文创，吃喝玩乐 无所不 包；，"旅"在彻 底做透了"行游 购食住娱"六大 本次文明集市吸 引了全省33个县 （市、区）组织 上百家企业进行 展销，带来超80 个品牌农特产 品，以及广府、 客家、 ...

今天分享的是：跨境电商运营：2026掘金指南：全球全品类20大消费趋势报告 报告共计：27页 《2026掘金指南：全球全品类20大消费趋势报告》（亚马逊全球开店发布）聚焦全球消费市场动态，梳理出多维度消费趋势，为跨境电商运营提供核心参 考。报告显示，全球消费市场正呈现健康化、智能化、个性化、可持续化等多元融合特征，不同品类和地区的消费需求呈现差异化升级。健康消费持续升 温，涵盖营养补充、运动健身、健康监测等领域的产品备受青睐，消费者对成分天然、功能明确的健康类产品关注度显著提升；智能科技全面渗透生活场 景，智能家电、可穿戴设备、智能家居控制系统等产品需求增长，尤其具备便捷操作、互联互动功能的产品更受市场欢迎，耳机等音频设备在运动等细分场 景的专项功能优化成为竞争亮点。个性化与情感化消费需求凸显，消费者愈发注重产品的独特设计、定制化服务以及情感价值共鸣，小众风格、定制化单品 和具有文化内涵的产品市场空间扩大。可持续消费理念深入人心，环保材质、节能降耗、可循环利用的产品更易获得消费者青睐，品牌的绿色理念和环保举 措成为重要竞争要素。此外，便捷化、场景化消费趋势明显，适配快节奏生活的高效产品，以及针对特定场景（如居 ...

Core Insights - The conference "New Consumption Conference" held in Shanghai focused on "cross-border growth and innovative integration" in the consumer industry, highlighting the evolving characteristics of the Chinese consumer market, which has undergone phases of "revenge spending, rational return, and structural differentiation" over the past three years [1][3]. Group 1: Market Trends - The current consumer market is increasingly characterized by stratification, personalization, and scenario-based consumption, necessitating precise market strategies to cater to diverse consumer needs [3]. - The "silver economy" is emerging as a significant consumer group, driven by the aging population, with growing market potential in areas such as elder care and entertainment services for younger seniors [3]. Group 2: Consumer Behavior - Youth consumers are becoming more rational in their spending, often comparing prices and seeking value for money, while also showing a rising demand for emotional value in their purchases [3]. - Instant consumption needs among young consumers are increasing, with a willingness to pay for time-saving and efficiency-enhancing products [3]. Group 3: Brand Strategies - Brands must provide more choices to meet the growing personalized demands of consumers, as highlighted by Adidas' approach to catering to different consumer segments with specific product lines [4][5]. - The importance of social media in e-commerce is emphasized, with brands needing to create a content pyramid for effective communication and conversion strategies [6]. Group 4: Celebrity and IP Utilization - Utilizing celebrity IP can enhance brand value by linking emotional value to products, allowing consumers to connect with brands through familiar figures [7]. - Successful brand collaborations require careful selection of partners and alignment of marketing goals to effectively engage target audiences [11]. Group 5: Innovative Marketing Approaches - The integration of online and offline experiences is crucial for driving consumer engagement, as demonstrated by Adidas' flagship store initiatives that attract consumers through unique events [8][9]. - Brands can leverage user-generated content and social media to create a closed-loop system of "communication-consumption-communication," enhancing brand visibility and consumer interaction [9]. Group 6: Future Collaborations - Adidas plans to deepen collaborations with diverse designers to infuse fresh ideas into their product lines, aiming to resonate with younger consumers and express cultural confidence [10]. - The essence of collaboration is to break boundaries and increase user engagement, ensuring that brand and celebrity styles align to avoid alienating audiences [11].

Core Insights - The conference focused on "cross-border growth and integrated innovation" in the consumer market, highlighting the importance of collaboration among platforms, brands, and IPs to explore new market opportunities [1] Differentiated Operations - The current consumer market is increasingly characterized by stratification and personalization, necessitating precise market strategies to cater to diverse consumer needs [2] - The "14th Five-Year Plan" emphasizes leveraging new demand to drive new supply, with the youth demographic being the most active in this supply-demand cycle [2] - Youth consumer characteristics include rational spending, a growing demand for emotional value, and an increasing preference for instant consumption [2] - The "silver economy" is emerging as a significant consumer group, driven by the aging population and their diverse needs [2] Scene-based Consumption - The integration of online and offline experiences is enriching product forms and marketing strategies, with brands needing to create engaging consumer experiences [6] - Adidas has successfully utilized flagship stores to create trendy consumer hotspots, enhancing brand visibility and driving foot traffic through social media engagement [6] - The importance of creating a closed loop between content distribution and product sales is emphasized, with consumers acting as content nodes [7] Precise Linkage for Breaking Barriers - Successful brand collaborations require careful selection of partners and strategies aligned with specific marketing goals [8] - Dazhong Dianping leverages its platform's network effects to create synergies between products, scenes, and brands [8] - Adidas plans to deepen collaborations with diverse designers to infuse modern interpretations of Chinese cultural elements into its products [8] - The essence of collaboration is to enhance user engagement and attract new customers, ensuring alignment in style and messaging between brands and their partners [9]

Core Insights - The report from Worth Buying Consumer Industry Research Institute highlights key changes in consumer behavior and market trends for Q3 2025, emphasizing a shift towards a more mature and experience-driven consumption model [1][2][3]. Group 1: Consumer Behavior Trends - Consumption is entering a "self-mature period," where consumers switch between high cost-performance and emotional value, focusing on both rational and emotional aspects [1]. - There is a rising trend in scenario-based consumption, shifting attention from merely purchasing products to buying experiences and lifestyles, with the combination of "goods + services" becoming crucial in decision-making [1]. - Experience demand is extending across the entire lifecycle, with consumers expecting a seamless, transparent, and trustworthy service loop from discovery to post-purchase, making service quality a core factor influencing repurchase and brand choice [2]. Group 2: Generational Consumption Changes - Intergenerational consumption is moving from differentiation to integration, with core values like health, connection, and self-realization becoming more aligned across generations, reducing differences in consumption attitudes [3]. - The new generation of consumers prioritizes emotional value, experience quality, and self-expression, driving a market shift from function-oriented to value-oriented and personalized approaches [3]. Group 3: Sales Data and Market Performance - In Q3, leading categories in consumer goods sales growth included computers and digital products, video games, home appliances, local living, and fresh food, with notable growth indices [4][5]. - The sales data shows that computers and digital products led with a growth index of 3.96, despite a 6.31% decline in average transaction value, while fresh food maintained stable growth with an 8.26% increase in average transaction value [5]. Group 4: Topic Heat and Consumer Sentiment - The hottest topics in consumer goods for Q3 included local living, travel, and financial services, with local living experiencing a significant growth index of 668.8% [6][7]. - Consumer satisfaction is high in categories like automotive consumption and fresh food, with automotive satisfaction reaching 93.0% and fresh food at 93.8%, indicating strong emotional engagement [8][9].

Core Insights - Weifang City is focusing on high-quality development of the private economy, with Weiba Group being a key player in enhancing consumer goods supply and operational capabilities [1][2] - The company has been recognized in various national and provincial programs, ranking 34th among China's top retail companies [1] Group 1: Business Development Strategies - Weiba Group is actively responding to government initiatives to boost consumption, leveraging policies like trade-in programs to enhance consumer spending and accelerate transformation [1] - The company is transforming large commercial complexes, creating unique business centers like the Gudemaom Night Economy Center and the Gudijin Smart Business Circle, which has seen over 520,000 visitors in its first week [1] Group 2: Marketing and Consumer Engagement - Weiba Group has partnered with over a hundred well-known brands to host various consumer events, creating immersive shopping experiences that have contributed to steady revenue growth [1][2] - The company has integrated digital resources through the Zhongbai e-commerce platform, achieving 3.8 million digital members and utilizing AI and big data for precise marketing [2] Group 3: Brand and Product Development - The company is investing 500 million yuan in upgrading its supply chain and production capabilities through the Zhongbai Big Kitchen initiative, aiming to create a nationally recognized food brand [2] - With a resident population of nearly 10 million, Weifang presents a large market capacity and high consumer demand, positioning Weiba Group to enhance local economic prosperity and improve living standards [2]

Group 1 - The core viewpoint of the articles emphasizes the shift in China's consumption policy from simple stimulus measures to a more systematic approach that enhances supply-demand compatibility, aiming to release consumption potential and facilitate economic circulation [1][3] - The structural transformation on the demand side is driven by rising GDP per capita exceeding $10,000 and a middle-income group surpassing 400 million, leading to a shift from imitation consumption to personalized, quality, and scenario-based consumption [2] - The proactive changes on the supply side are responding to and creating new consumer demands, with companies leveraging big data and AI for precise demand insights, leading to the rise of flexible manufacturing and innovative collaborations [2][3] Group 2 - The collaboration between policy guidance and market mechanisms is accelerating the formation of a virtuous cycle, with new consumption models and scenarios flourishing, and targeted subsidies replacing blanket policies [3] - The transition from "stimulation" to "adaptation" reflects a precise understanding of consumption patterns and is essential for high-quality economic development, creating a positive feedback loop between consumption and supply [3] - Continuous release of policy dividends, ongoing technological innovations, and vibrant market dynamics are expected to enhance the smooth interaction between consumption and supply, providing solid support for stable economic growth [3]