今年以来，中国免签国家范围不断扩大，各地多维度优化旅游服务，入境游持续升温。国家移民管理局 最新数据显示，今年上半年，免签入境外国人1364万人次，占入境外国人的71.2%，同比上升53.9%。 近日，携程集团联合创始人、董事局主席梁建章在接受本报专访时表示，入境游的发展水平是一个国家 综合竞争力的直观体现，它不仅反映国家基础建设包括旅游专项设施的完善程度，也是经济实力与文化 软实力的综合折射。中国已进入发展入境游的黄金窗口期，中国入境游市场有巨大增长空间。 梁建章认为，东南亚客群作为入境游主力，对短线行程接受度高，高频次、多目的地的推广模式是主要 方向。针对欧美客群，需设计长线产品串联各地精华，以满足高效游览需求，商务旅游与国际会议的结 合是重要抓手。垂直领域的服务要做好对不同客群需求的精准把握，比如为日韩游客设计他们更感兴 趣、又有差异化体验的温泉、滑雪等旅游产品。中小企业可专注特定客群或深耕某座城市特色线路，提 供精准服务。携程作为平台，正整合多语言版本的城市漫步、包车游等分散特色产品，方便外国游客查 询预订，助力中小企业提升曝光度、扩大消费场景，拓展入境游市场。 梁建章认为，中国在吸引外国游客方面具备 ...

Core Insights - The National Immigration Administration reported significant growth in inbound travel, with 13.64 million visa-free foreign visitors in the first half of the year, accounting for 71.2% of total inbound visitors, representing a year-on-year increase of 53.9% [1][4]. Policy Developments - The administration has been actively promoting institutional openness in immigration management, enhancing visa-free arrangements, and has added Indonesia to the list of countries eligible for a 240-hour visa-free transit policy, increasing the total to 55 countries [3]. - New regional visa-free policies have been implemented for ASEAN tourist groups entering Yunnan's Xishuangbanna, allowing for visa-free stays of up to 6 days [3]. - Comprehensive visa exemption agreements have been signed with Uzbekistan, Malaysia, and Azerbaijan, while unilateral visa exemptions have been granted to nine countries including Brazil and Saudi Arabia [3]. Industry Response - Tourism companies are capitalizing on the rising trend of inbound tourism by enhancing product offerings, such as half-day tours and deep-dive experiences [6]. - China Tourism Group and Shenzhou Holiday are developing new inbound tourism products tailored to the needs of international travelers, including popular routes and unique experiences in western China [6]. - The demand for inbound travel inquiries has increased, with shorter inquiry cycles, prompting travel agencies to enhance their resource reserves to cater to specific dietary needs of tourists from countries like Indonesia and Saudi Arabia [6].

启动仪式上，上航旅游集团入境游产品首席推荐官屠蓓华（右一）发言 围绕今年的浦东嘉年华旅游消费季，上航旅游集团提供"落地-游玩-离境"一站式体验，以迪士尼为核 心，设计多条多日深度游线路，包括"迪士尼+耀雪+海昌"的三天两晚冰雪奇缘之旅、联动临港天文馆 和陆家嘴东方明珠等地标的三天两晚星空童话之旅等，以期让浦东成为全球游客难忘的中国首站，将机 场"旅客流量"转换为"经济增量"，为游客带来多元丰富的旅游体验。 《中国民航报》、中国民航网 记者钱擘 报道：7月9日，浦东嘉年华旅游消费季在浦东美术馆开启，发 布超150项活动，为中外游客送上"浦东旅游消费大礼"。作为上海市浦东新区旅游业协会会长单位，上 航旅游集团参加活动并发布多条线路产品，助力上海打造"中国入境旅游第一站""全球瞩目的国际旅游 目的地"。 浦东国际机场这一全国最大的空港口岸、2024年全国客流量最大的机场，就位于浦东。当前，浦东新区 正以2025"上海之夏"国际消费季和上海旅游节暑期旅游季为契机，持续深耕"浦东嘉年华"大IP建设，打 造全区域覆盖、全业态参与、全矩阵引流的消费新生态。此次旅游消费季涵盖入境便利举措、商圈联动 消费、百日缤纷活动、文创品 ...

《中国民航报》、中国民航网 记者钱擘 报道：7月4日，2025"上海之夏"国际消费季盛大启动，本届"上海之夏"国际消费季由上海市商务委员会、上海市文 化和旅游局、上海市体育局、上海市人民政府外事办公室共同主办，自7月持续至10月，将推出总计超300场夏日活动。中国东航作为"上海之夏"全球战略合 作伙伴，亮相活动启动仪式。 此次，东航利用全球航线网络，实现了"Shanghai Pass"卡首次境外发售。该卡由东航联合中外文化和旅游交流中心、久事集团旗下上海公共交通卡公司联合 打造，为东航与"Shanghai Pass"的联名卡，是东航正式加入"你好，中国"入境旅游合作伙伴计划后推出的首个合作项目。 Shanghai Pass卡无需实名认证即可激活、即买即用，融合"交通、旅游、购物、餐饮"多元优惠于一体，在提供基础交通功能服务外，整合浦江游览、豫园、 双层巴士等游览产品，叠加新天地、淮海中路、徐家汇等商圈消费优惠，为海外游客入境提供更多便捷，打开上海拉动消费的新空间。 在推出系列优惠产品的同时，东航立足服务上海国际航运中心建设，全力提升航网通达性，积极发挥航空运输的"联通桥梁"和"文化纽带"作用。"上海之 夏"国 ...

Core Viewpoint - The Chinese inbound tourism market is experiencing a strong recovery and a new landscape, with expectations to fully restore to 2019 levels this year, driven by the 240-hour visa-free transit policy [1][3]. Group 1: Recovery of Inbound Tourism - Ctrip's inbound tourism business has recovered to 70%-80% of 2019 levels and is expected to fully recover and even exceed 2019 levels this year [3]. - In Q1 2025, Ctrip's inbound tourism bookings are projected to grow by approximately 100% year-on-year [3]. - Southeast Asian tourist numbers are rapidly increasing due to the visa-free policy, while European and American tourist numbers are also recovering [3]. Group 2: Destination Preferences - Major cities like Beijing and Shanghai are regaining their attractiveness as inbound tourism destinations, with Shanghai benefiting from its international urban image and social media presence [3]. - Emerging cities such as Chengdu and Chongqing are gaining popularity among inbound tourists, leveraging unique cultural elements like the panda [3][4]. - Unique destinations like Xinjiang and Heilongjiang are showing significant potential, particularly for Southeast Asian tourists attracted by winter sports [4]. Group 3: Challenges in Recovery - Despite the positive trends, challenges remain, including insufficient visa processing and airline capacity [5]. - The European and American markets have substantial growth potential but face transportation bottlenecks, such as high ticket prices due to limited flight availability [5][7]. Group 4: High-Value Tourist Segment - European and American tourists, typically high-net-worth individuals, are crucial for enhancing the value of China's inbound tourism [7]. - Ctrip is collaborating with airlines to restore international routes and optimize capacity to attract more high-end tourists [7]. Group 5: Future Growth Strategies - The inbound tourism sector has significant growth potential, with optimistic projections of a 50% annual growth rate, potentially doubling in two to three years [8]. - Ctrip is focusing on enhancing multilingual service capabilities, particularly for Arabic and Russian, to cater to a diverse range of inbound tourists [9][11]. - The company plans to upgrade its inbound tourism products and services, expanding from half-day tours to comprehensive travel experiences covering various aspects of tourism [12].

Core Insights - The inbound tourism business in China has recovered to approximately 70-80% of pre-pandemic levels and is expected to fully recover or even exceed pre-pandemic levels this year, despite currently contributing less than 1% to GDP, indicating a trillion-level growth potential [1][3]. Group 1: Market Recovery and Growth Potential - The inbound tourism market in China is projected to have significant growth potential, with the possibility of reaching a GDP contribution similar to that of the United States, which is between 1% to 2%, equating to a market size of $1 trillion to $2 trillion [1][3]. - Major cities like Shanghai and Beijing are increasingly attractive to foreign tourists, while traditional western cities such as Chengdu and Chongqing are gaining recognition through social media [1]. - New tourism opportunities are anticipated in regions like Xinjiang and Northeast China, particularly for winter tourism [1]. Group 2: Challenges and Solutions - Current challenges in the inbound tourism market include language service capabilities and the need for better international conference support, as well as enhancing China's global promotional efforts [3]. - The company is addressing these challenges by launching initiatives such as "Shanghai Free Half-Day Tour" and "Beijing Free Half-Day Tour" to attract inbound transit tourists [4]. Group 3: Strategic Initiatives - The company is accelerating its global inbound tourism strategy, aiming to integrate quality resources and launch over 1,500 selected routes on its overseas platform, Trip.com, covering all major inbound tourism destinations [5]. - The company plans to add 22 countries and 23 service stations in early July, enhancing its service offerings [5].

Core Points - The company is set to hold its 2024 Annual General Meeting on June 27, 2025, to discuss various reports and proposals, including the annual financial report and profit distribution plan [1][5][8] - The company reported a significant increase in revenue and profit for the reporting period, with total revenue reaching 831.63 million yuan, a 24.17% increase year-on-year, and net profit attributable to shareholders increasing by 189.56% to 66.63 million yuan [5][6][22] - The company aims to achieve a revenue growth of 20%-30% in 2025, focusing on expanding its main business areas, including tourism services and conference travel [10][11] Meeting Agenda - The agenda for the 2024 Annual General Meeting includes the review of the Board of Directors' report, Supervisory Board report, annual report, financial settlement report, profit distribution plan, and various proposals regarding the appointment of auditors and governance changes [8][9][30] - The company plans to cancel the Supervisory Board and amend its Articles of Association to enhance operational efficiency [30] Financial Performance - The company achieved a total profit of 62.44 million yuan, marking a 180.75% increase compared to the previous year, with earnings per share rising to 0.5027 yuan [22][24] - Total assets increased by 19.17% to 1.46 billion yuan, while net assets attributable to shareholders rose to 1.04 billion yuan, reflecting a solid financial position [22][24] Business Strategy - The company is focusing on upgrading its product and service offerings in the tourism sector, emphasizing high-quality and specialized travel experiences [6][10] - It is also expanding its presence in the overseas tourism market and enhancing its digital capabilities to improve operational efficiency [10][11] Governance Changes - The company is proposing to revise its governance structure by eliminating the Supervisory Board, with its functions being transferred to the Audit and Risk Control Committee of the Board [30] - The company aims to strengthen its internal control systems and ensure compliance with relevant laws and regulations [14][20]

Group 1: Airline Industry - China National Airlines has launched a cross-airline voluntary transfer service on the Beijing-Shanghai route, collaborating with Eastern Airlines and the airports in Beijing and Shanghai, breaking traditional transfer barriers in the aviation industry [2] Group 2: Cultural Industry - The "Digital Dunhuang + Physical Exhibition + Immersive Narrative" model has been introduced at the Dunhuang exhibition, utilizing high-precision digital replicas, holographic projections, and interactive light and shadow technologies to recreate the artistic treasures of Mogao Caves, transcending time and space limitations [3] Group 3: Online Travel Industry - Ctrip Group has initiated a free half-day tour in Beijing, responding to the "240-hour visa-free transit" policy, and has created the industry's first free one-stop inbound travel service product, showcasing China's charm through integrated resources like foreign language guides and mobile internet [4] - Mafengwo has achieved an industry-level leap from "users searching for travel guides" to "real-time travel companions," providing real-time itinerary planning services for travelers by integrating real travel data with the DeepSeek model [9] Group 4: Low-altitude Industry - EHang has introduced the EH216-S, the world's first commercially operable unmanned passenger aircraft, marking the beginning of the low-altitude economy's "manned era" and offering innovative sightseeing experiences across 16 cities and over 20 demonstration sites in China [5] Group 5: Visa Services - VFS Global has launched a door-to-door visa service, addressing the pain points of business and elderly groups regarding the difficulty of running errands, and has created the industry's first "full-process mobile visa service," breaking the limitations of traditional visa centers [7] Group 6: Hotel Industry - Shoulv Home has developed an AI digital store manager, breaking the traditional hotel management model by creating an intelligent management system that integrates multiple models, replacing 60% of repetitive tasks and significantly improving hotel operational efficiency [8] - Lvzhi Technology has introduced the first PMS system deeply integrated with AI models like DeepSeek and Tongyi Qianwen, transforming the labor-intensive management model of the hotel industry and promoting a shift from "process-driven" to "intelligent decision-making" [10]

Group 1: Inbound Tourism Growth - The implementation of the 240-hour visa-free transit policy has led to a surge in inbound tourism during the recent "May Day" holiday, with a total of 10.896 million people entering and exiting the country, representing a 28.7% increase compared to last year [2] - Among the inbound travelers, 1.115 million were foreigners, marking a 43.1% year-on-year growth, with 380,000 entering under the visa-free policy, a 72.7% increase [2] - The trend of "China travel" is becoming globally popular, with foreign tourists increasingly exploring diverse destinations beyond major cities like Beijing and Shanghai, such as Xi'an, Chongqing, and Chengdu [2] Group 2: Changing Tourist Preferences - Foreign tourists are showing a preference for immersive experiences rather than just taking photos, as evidenced by the experiences of local guides like Vicky, who noted that tourists are interested in local culture and history [3][4] - The demand for cultural experiences is driving the need for guides to enhance their knowledge of local history and traditions to meet tourist expectations [3][4] Group 3: Emerging Opportunities for Entrepreneurs - New entrants in the inbound tourism market are emerging, with individuals like Wang Yi starting travel agencies to cater to the growing demand for inbound tourism [6] - Wang Yi emphasizes the importance of understanding the cultural differences and needs of foreign tourists, suggesting that a demand database for inbound tourism is crucial for success [8] Group 4: OTA Platforms' Strategies - Online Travel Agencies (OTAs) are ramping up their efforts in the inbound tourism sector, with companies like Ctrip and Fliggy launching various initiatives, including free half-day tours and promotional campaigns targeting international travelers [10][12] - Ctrip has established service points at airports and is promoting its "Super China" brand to enhance the travel experience for inbound tourists [10] - The integration of AI technology in travel planning and booking processes is being adopted by OTAs to streamline services for both domestic and international travelers [12]

Core Insights - Eastern Airlines achieved a record high in passenger transport during the "May Day" holiday, with 2.173 million passengers, a year-on-year increase of 16.1% [1] - The airline operated a total of 15,200 flights, marking a 19.8% increase compared to the previous year [1] Group 1: Domestic Operations - Eastern Airlines executed 13,065 domestic flights, transporting 1.835 million passengers, which is a 14.6% increase year-on-year [1] - Popular domestic routes included Shanghai to Beijing, Shanghai to Shenzhen, and Shanghai to Guangzhou, among others [3] - The airline increased flight frequency on routes such as Xi'an to Dunhuang and Shanghai to Lijiang to accommodate the surge in travel demand [3] Group 2: International Operations - Eastern Airlines operated 2,090 international and regional flights, carrying 338,000 passengers, reflecting a 24.9% increase year-on-year [1] - New international routes were launched, including Shanghai Pudong to Abu Dhabi, with increased frequencies to Toronto, Moscow, and Amsterdam [3] - The average weekly international flight volume exceeded 1,500 during the holiday [3] Group 3: Multi-Modal Transportation - Eastern Airlines promoted multi-modal transport products, including "air-rail" and "air-water" connections, enhancing transfer efficiency for passengers [4] - The "air-rail" service covers 47 hub cities and 792 railway stations, serving over 2.4 million passengers since its implementation [4] - The airline provides various premium services to enhance passenger experience, such as free city transport tickets and luggage handling [4] Group 4: Cultural Integration - Eastern Airlines collaborated with the Shanghai Museum to launch a themed aircraft, "Shangbohao," showcasing ancient Chinese art [5][7] - The airline plans to offer promotional tickets for cultural events and exhibitions, enhancing the integration of aviation and tourism [5] - For the upcoming "China Tourism Day," Eastern Airlines will introduce themed flights and special offers for passengers [7]