【环球时报记者 任筱楠 丁雅栀 环球时报驻韩国特约记者 黎枳银】编者的话：7月30日，国务院新闻办公室举行"高质量完成'十四五'规划"系列主题新闻发 布会，会上介绍了"十四五"时期中国移民管理工作发展成就。其中提到，当前，免签入境已成为外籍人员来华旅游、商贸的主渠道，带动入境旅游持续升 温。文化和旅游部门数据显示，2024年，我国接待外国游客2694万人次，同比增长96%。时值暑期旅游旺季，"China Travel"全球热度持续升高。在中国免 签"朋友圈"不断扩大的背景下，外国游客在华旅游体验呈现出新特点与新需求，同时也对旅游服务提出更高要求。《环球时报》记者据此采访了多位来华外 国游客，记录下他们在中国旅行中的难忘体验。同时，也与旅游业界人士共同探讨入境游未来的新趋势与提升空间。 惊喜：从赛博朋克的重庆到温柔内敛的苏州 在延吉，让娜塔莉亚印象最深刻的体验便是换装当一次"延吉公主"了。"这真的很有趣，我挑选了一件粉红色的朝鲜族服装，只需要不到一个小时，我就完 成了全部妆造，花费不过两三百元。我很惊讶，在中国很多城市有这种妆造、旅拍商店。女孩子们不需要很多花费便能当一次'公主'或是'女王'，像电视明 星一样拍 ...

Group 1 - The core viewpoint is that China's inbound tourism is experiencing significant growth, with visa-free foreign visitors reaching 13.64 million in the first half of the year, accounting for 71.2% of total inbound visitors, a year-on-year increase of 53.9% [1] - The development of inbound tourism reflects a country's comprehensive competitiveness, including infrastructure and cultural soft power, indicating that China is in a golden window period for expanding its inbound tourism market [1] - China has several advantages in attracting foreign tourists, including strong transportation services, hotel accommodations, and resolved payment and visa facilitation issues, leading to a competitive pricing advantage and diverse high-quality inbound tourism products [1] Group 2 - To develop inbound tourism, a mature and comprehensive international operation platform is necessary, with companies like Trip.com enhancing multilingual capabilities and utilizing AI technology to improve service efficiency [2] - The company has established 23 service contact centers in 11 countries, providing support in over 20 languages and ensuring 24/7 coverage to address complex issues faced by tourists [2] - Continuous innovation in deep travel products, such as car rentals and day tours, is essential to meet the diverse and personalized needs of foreign tourists, promoting unique destinations and experiences [2] Group 3 - Southeast Asian tourists are identified as a primary market for short trips, while European and American tourists require long itineraries that connect key attractions, with business tourism and international conferences being important focus areas [3] - Services must be tailored to different customer segments, such as offering unique experiences like hot springs and skiing for Japanese and Korean tourists [3] - The company is integrating multilingual versions of city tours and car rentals to facilitate foreign tourists' inquiries and bookings, helping small businesses enhance visibility and expand the inbound tourism market [3]

Core Insights - The implementation of the 240-hour visa-free transit policy has significantly increased the attractiveness of China for foreign tourists, with the number of countries eligible for this policy expanding to 55 [3][9] - The inbound tourism market in China is experiencing steady growth, driven by a combination of policies such as "immediate purchase and refund" and payment facilitation [9] Group 1: Visa Policy Impact - As of June 12, the number of countries eligible for the 240-hour visa-free transit policy has increased to 55, leading to a 39.3% year-on-year increase in foreign visitors entering Beijing, totaling over 1.17 million in the first five months of the year [3] - Among these, over 600,000 foreign visitors utilized the visa-free policy, nearly doubling compared to the same period last year [3] Group 2: Tourist Demographics and Behavior - At Guangzhou Baiyun International Airport, over 10,000 travelers have taken advantage of the 240-hour visa-free transit, representing a 90% increase year-on-year [4] - A significant portion of visa-free transit visitors are from Southeast Asia and Europe, with nearly half traveling for tourism purposes [4] Group 3: Economic Impact - In the first quarter of this year, nearly 7.37 million foreign tourists visited China, marking a year-on-year increase of nearly 40% [6] - During the "May Day" holiday, 380,000 foreign visitors entered China under the visa-free policy, reflecting a 72.7% increase [6] Group 4: Shopping and Consumption Trends - The introduction of a "tourism + shopping" model in Yiwu has attracted foreign tourists who engage in both sightseeing and purchasing activities [6] - Shanghai has upgraded its tax refund process from cash to electronic refunds, resulting in a 95.8% year-on-year increase in tax refund sales and over 81% growth in tax refund amounts [7]

Core Insights - The article highlights the increasing popularity of Chongqing as a travel destination for Southeast Asian tourists during the recent "May Day" holiday, emphasizing the demand for foreign language tour guides [1][3] - The influx of international visitors, particularly from Malaysia, Indonesia, Singapore, and Thailand, has created new opportunities for foreign language guides in the region [3] Group 1: Tourist Experience - Tourists from Southeast Asia prefer flexible travel arrangements, often traveling in family groups and seeking unique local experiences [1] - The article features a young tour guide, Zheng Kexin, who tailors the itinerary to include popular local attractions and shopping opportunities, enhancing the overall experience for foreign visitors [2][3] Group 2: Market Growth - Chongqing received 1.27 million inbound tourists last year, representing a year-on-year increase of 183.6%, indicating a robust growth in the inbound tourism market [3] - The growing demand for inbound tourism is providing foreign language guides with new development opportunities, particularly during peak seasons [3]