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中国入境游市场有巨大增长空间
Ren Min Ri Bao· 2025-07-24 20:13
今年以来,中国免签国家范围不断扩大,各地多维度优化旅游服务,入境游持续升温。国家移民管理局 最新数据显示,今年上半年,免签入境外国人1364万人次,占入境外国人的71.2%,同比上升53.9%。 近日,携程集团联合创始人、董事局主席梁建章在接受本报专访时表示,入境游的发展水平是一个国家 综合竞争力的直观体现,它不仅反映国家基础建设包括旅游专项设施的完善程度,也是经济实力与文化 软实力的综合折射。中国已进入发展入境游的黄金窗口期,中国入境游市场有巨大增长空间。 梁建章认为,东南亚客群作为入境游主力,对短线行程接受度高,高频次、多目的地的推广模式是主要 方向。针对欧美客群,需设计长线产品串联各地精华,以满足高效游览需求,商务旅游与国际会议的结 合是重要抓手。垂直领域的服务要做好对不同客群需求的精准把握,比如为日韩游客设计他们更感兴 趣、又有差异化体验的温泉、滑雪等旅游产品。中小企业可专注特定客群或深耕某座城市特色线路,提 供精准服务。携程作为平台,正整合多语言版本的城市漫步、包车游等分散特色产品,方便外国游客查 询预订,助力中小企业提升曝光度、扩大消费场景,拓展入境游市场。 梁建章认为,中国在吸引外国游客方面具备 ...
哈尔滨发布旅游线路产品诚信指导价
Xin Lang Cai Jing· 2025-07-18 06:44
转自:龙头新闻·黑龙江日报 文|龙头新闻·黑龙江日报 刘莉 李爱民 为保障游客合法权益,营造公平有序的旅游市场环境,提高旅游团队游客的体验感、满意度,防止游客 陷入"不合理低价游"的消费陷阱,哈尔滨市旅游协会根据市场调研,于7月17日发布2025年暑期哈尔滨 及周边旅游线路产品诚信指导价。 《遇见·哈尔滨》演出 一、参考时间 2025年7月1日至8月31日。 二、旅游线路产品诚信指导价 (一)哈尔滨休闲一日游 行程安排:索菲亚广场——太阳岛——松花江滨洲铁路桥——中央大街——斯大林公园——防洪纪念 塔。 指导价:99元/人,午餐+(19~49)座空调旅游巴士+初级导游服务费。 (二)哈尔滨深度一日游 行程安排:太阳岛——梦幻冰雪馆——松花江滨洲铁路桥——中央大街——索菲亚广场——中华巴洛 克。 指导价:328元/人,午餐+(19~49)座空调旅游巴士+所列景区第一大门票(梦幻冰雪馆含棉服)+初 级导游服务费。 (三)哈尔滨纯玩二日游 行程安排:太阳岛——极地公园——梦幻冰雪馆——索菲亚广场——中央大街;东北虎林园——防洪纪 念塔——斯大林公园——松花江滨洲铁路桥——中华巴洛克。 指导价:998元/人,三正餐一 ...
集装箱货运增幅全省第一 杭州交通助力“航运浙江”扬帆远航
Hang Zhou Ri Bao· 2025-07-18 02:39
Core Viewpoint - The revival of water transport in Hangzhou is significant, demonstrating its potential as a modern logistics and tourism hub despite the advancements in other transportation modes [4][6]. Group 1: Water Transport Growth - In 2022, Hangzhou Port's cargo throughput reached 67.24 million tons, with container throughput at 292,000 TEUs, a year-on-year increase of 74%, the highest in the province [4]. - In the first half of 2023, the container throughput at Xiasha Port reached 98,100 TEUs, marking an 88.19% year-on-year growth, the highest among inland ports in the province [4]. - The revival of the Zhejiang First Wharf has reintroduced night tourism experiences in Hangzhou, enhancing the integration of transport and tourism [5][6]. Group 2: Infrastructure and Efficiency - The completion of the Xiasha Port has established a cost-effective and environmentally friendly transport channel, significantly reducing logistics costs for businesses [7]. - Companies utilizing Xiasha Port's sea-river combined transport save an average of 300 yuan per container, translating to annual savings of millions in logistics costs [7]. - The port has developed a network of 13 shipping routes, with over 900 foreign trade companies choosing to operate from Xiasha Port, leading to substantial increases in container volumes for major companies [8]. Group 3: Green Development Initiatives - The 2024 implementation plan for high-quality development of waterway container transport aims to provide approximately 21.5 million yuan in subsidies, promoting a shift from road to water transport [9]. - The focus on low-carbon and efficient logistics is driving more companies to adopt water transport, enhancing their competitiveness in international markets [10]. - Xiasha Port is set to introduce electric and hydrogen-powered container ships, aligning with the green energy transition in logistics [11]. Group 4: Tourism Integration - The launch of the Hangzhou to Huzhou cross-city boutique tourism route highlights the integration of transport and tourism, connecting cultural landmarks along the Grand Canal [13]. - Innovative tourism products, such as the "Dreaming on the Water" performance, have emerged, enhancing the immersive experience for tourists [14]. - The city aims to develop a comprehensive water tourism brand, "Zheli Hangyun: Poetry and Pictures of Jiangnan," by 2024, focusing on premium routes and integrated tourism products [13][19]. Group 5: Future Development Plans - By 2027, the city plans to complete the transportation strong country pilot tasks, aiming for a waterway tourism passenger volume exceeding 20 million [19]. - The establishment of a legal framework for "water stop points" is underway to facilitate the growth of water tourism, addressing the current limitations in port infrastructure [17]. - Ongoing upgrades to waterways and vessels are expected to enhance the overall tourist experience, making water travel more appealing and comfortable [17].
亚太旅游体验平台Klook或下半年赴美上市:要做新一代旅行玩家的优选品牌
IPO早知道· 2025-07-16 14:54
Core Insights - Klook, an Asia-Pacific travel experience platform, is expected to go public in the US in the second half of this year, aiming to raise approximately $500 million [2][3] - Since its establishment in 2014, Klook has redefined destination experiences, covering a wide range of services including attraction tickets, local activities, transportation, concerts, and food experiences, catering to over 100 million independent travelers globally [2][3] - Klook's global supply chain network has reached over 3,400 destinations, offering more than 1 million products and activities [3] - The platform sees over 70 million global visits monthly, with over 50 million app downloads, primarily targeting users born between 1985 and 2000 (Gen Z and Millennials), with over 80% of orders placed via mobile [3] - The global travel industry is projected to grow significantly, with an estimated market size of $15.5 trillion by 2033, and the Asia-Pacific market expected to grow at twice the rate of Western markets, indicating substantial market potential among younger demographics [3] - Klook has secured investments from notable institutions including Sequoia China, Goldman Sachs, SoftBank Vision Fund, and others [4] - Klook achieved overall profitability in 2023 [5]
免签政策赋能 携程梁建章:中国入境游潜力巨大,应成世界第一梯队
Core Insights - The inbound tourism market in China is experiencing a strong recovery due to policies such as visa exemptions and 240-hour transit visa waivers, which create significant growth potential for the industry [2] - Ctrip's Chairman Liang Jianzhang highlighted the potential for inbound tourism to contribute trillions to local GDP, positioning China as a leading destination in the global inbound tourism market [2] - There are still areas for improvement in the inbound tourism sector, including language services, payment convenience, and itinerary planning [2] Inbound Tourism Trends - The demand for the "event + tourism" model among young travelers has surged, with Ctrip reporting a revenue increase of over 400% in related products in the first quarter [3] - Southeast Asia is showing significant growth in inbound tourism, largely due to the benefits of visa exemption policies, while the European market is recovering at a slower pace due to high airfare [3] - Cities like Shanghai are seeing notable growth in inbound tourism, attributed to urban development and the rise of popular tourist spots [3] Future Growth Opportunities - Future growth points for attracting international tourists include sports events, performing arts, music performances, and Chinese cuisine [4] - Ctrip views the development of inbound tourism as a crucial source of incremental revenue, despite current low GMV and limited commission income [4] - The company has established a multi-language service system to meet the needs of international tourists, enhancing its competitive edge in the inbound tourism market [4] Strategic Initiatives - Ctrip is intensifying its focus on inbound tourism, with a significant increase in demand for cultural experiences and day tour products [4] - The company plans to complete a global supply chain for inbound group and independent travel by mid-year, with over 1,500 selected products available on its international platform [5] - Ctrip aims to expand its global service network by launching group tours across 23 sites in 22 countries, enhancing its international presence [5]
边关引客如潮 国门游热力十足
Guang Xi Ri Bao· 2025-06-19 23:52
Core Insights - Guangxi is uniquely positioned as the only coastal, border, and riverine ethnic minority autonomous region in China, providing significant advantages for the development of border tourism [1][2] - The border cities of Fangchenggang, Baise, and Chongzuo have seen a continuous increase in "border gate tourism," with visitor numbers and tourism revenue both expected to grow by over 14% in 2024 [1][10] - The "border gate tourism" has transformed from a geographical boundary into a vibrant cultural and tourism IP, attracting more visitors to Guangxi [2] Summary by Sections Border Tourism Growth - In 2024, Fangchenggang is projected to receive 39.88 million tourists, a 14.3% increase year-on-year, generating a total tourism revenue of 36.378 billion yuan, up 14.97% [10] - The East Port in Dongxing City recorded 8.581 million inbound and outbound travelers in the past year, ranking first among border ports in China [3][10] Tourist Experience - The East Port area is a popular destination, with a daily average of 26,000 people crossing during the "May Day" holiday, showcasing the area's appeal for experiencing exotic cultures [6][10] - Local businesses, such as Vietnamese specialty shops and cafes, thrive due to the influx of tourists, enhancing the overall tourism experience [5][7] Cultural Integration - The tourism strategy in Fangchenggang emphasizes the integration of cultural elements, offering immersive experiences such as cross-border singing contests and ethnic performances [11][12] - Baise is focusing on developing unique tourism products that combine red culture and border tourism, enhancing the attractiveness of the region [15][14] Cross-Border Tourism Initiatives - The opening of new cross-border tourism routes, such as the two-day tour from Pingxiang to Vietnam, has significantly increased tourist numbers, with 63,000 participants in just the first five months of 2024 [18][17] - The establishment of the first cross-border tourism cooperation zone at the Detian Waterfall is expected to enhance the tourism experience by allowing seamless access to attractions in both countries [20][21] Regional Development - Chongzuo is actively promoting its border tourism brand, "Charming Border," and has seen a 10% increase in domestic tourists, with 9 million visitors recorded in the past year [22][21] - The overall development of border tourism in Guangxi is characterized by a collaborative approach, integrating resources and enhancing regional tourism cooperation with neighboring countries [12][15]
当“每经影视”决定成为你的“消费搭子” 买2万元冲锋衣的人和薅1.28元咖啡羊毛的人,在这里神奇汇合
Mei Ri Jing Ji Xin Wen· 2025-06-18 10:11
Core Viewpoint - The article discusses the transformation of "每经影视" into "消费物语," reflecting a shift in focus towards contemporary consumer narratives and experiences, while also addressing the complexities of cultural and economic phenomena in China [3][4]. Group 1: Industry Insights - The article highlights the bankruptcy of "印象·刘三姐," a cultural tourism project with a net profit of 70 million yuan, raising concerns about the sustainability of cultural IPs and the underlying financial structures [1]. - It examines the contrasting consumer behaviors in the middle-income group, illustrated by the purchase of high-end outdoor gear and the appeal of affordable coffee options, indicating a nuanced understanding of consumer preferences [2]. - The report notes the significant revenue potential in the concert market, with artists like 刀郎 and 刘若英 expected to generate ticket sales exceeding 10 million yuan, while many other projects struggle to sell tickets, showcasing a divide in the entertainment industry [2]. Group 2: Company Developments - The rebranding to "消费物语" signifies a commitment to exploring both material and spiritual consumption, aiming to provide in-depth narratives rather than mere commercial reports [3][4]. - The company plans to continue covering various aspects of consumer culture, including dining and sports, to engage readers with relatable and meaningful stories [3]. - The article encourages reader interaction through a promotional event, offering various prizes, which reflects the company's strategy to enhance reader engagement and community building [6][12].
揭阳市惠来县全域旅游呈现强劲发展势头 文旅产业“乘数效应”逐步显现
Zhong Guo Fa Zhan Wang· 2025-06-12 09:20
在该县的不断努力下,文旅工作捷报频传:惠城、靖海、神泉、葵潭四镇入选广东省文化和旅游特色镇 (入库级);隆江镇孔美村荣膺省级文旅特色村;盈通大酒店与悦季欢朋美宿商务酒店勇夺广东省乡村 酒店金品、银品级,使得该县成为我市唯一"金银双辉"的县区。 强化项目带动,夯实文旅基础 近年来,惠来县坚持以文塑旅、以旅彰文,以项目开发为重点,加快推进文旅基础设施建设,持续完善 吃住行游购娱要素配置,不断夯实文旅产业融合发展根基,聚力推动文旅事业高质量发展。 中国发展网讯 石培璋 聂金秀 记者罗勉从揭阳市惠来县了解到,近年来,该县充分发挥滨海与生态资源 优势,着力推动文旅产业转型升级,全面推进全域旅游经济持续协调发展。在一系列举措的带动下,旅 游业呈现强劲的发展势头,2024年,全县5家3A级旅游景区接待游客近57万人次,实现旅游收入超886 万元。更令人欣喜的是,这一增长势头有效延伸至产业链条,显著带动了餐饮、住宿、特色农产品等关 联产业的同步跃升,新增就业岗位千余个,相关产业增收约100万元,文旅产业"乘数效应"逐步显现。 坚持规划引领 明思路谋布局 全域旅游旨在实现旅游业的全面、协调、可持续发展,在这一过程中,规划引领起 ...
“武汉精华一日游”火爆 端午特色民宿一房难求
Chang Jiang Ri Bao· 2025-05-30 00:48
Group 1: Tourism Market Insights - The tourism market in Wuhan is expected to be very vibrant during the Dragon Boat Festival holiday, with numerous inquiries and bookings from tourists from cities like Changsha, Shanghai, and Guangzhou [1] - Popular offerings include single bookings for tour guides and business vehicles, as well as a "Wuhan Highlights One-Day Tour" that features key attractions such as Yellow Crane Tower and Hubei Provincial Museum [1] - The Hubei Provincial Museum has reported full bookings for its basic exhibitions on May 31 and June 1, and will extend its opening hours during the holiday [1] Group 2: Accommodation Trends - The demand for unique accommodations in Wuhan is rising, with many specialty homestays fully booked for the holiday period [2] - Popular locations include the Xieyang Leizhu Homestay and Qianli Zou Danqi Homestay, both of which have no available rooms for the nights of May 31 and June 1 [2] - Other accommodations like Yuhe Confucius Mountain Resort and Wuhan Ocean Village Homestay also show high occupancy rates, indicating a trend towards local "micro-vacations" [2] Group 3: Family Activities and Promotions - Hotels in Wuhan are launching various family-friendly activities to attract visitors during the holiday, coinciding with International Children's Day [3] - The Marco Polo Hotel is offering a zongzi-making class for children and special dining options, while the Sheraton Hotel has planned a series of engaging activities including DIY workshops [3] - Promotions such as discounted family packages are being introduced to enhance the holiday experience for families [3]
青海机场公司新增加密多条航线全面提升航空服务能力
下一步,青海机场有限公司将继续增加航班运力,优化航线结构,协调航空公司在热门航线投放宽体 机,不断完善升级"航空+"系列产品,提升服务品质,迎接即将到来的旅游旺季。(编辑:孙文瑾 校 对:金杰妮 审核:韩磊) (青海机场有限公司供图) 在积极落实引客入青相关要求方面,青海机场有限公司进一步深化"航空+" 系列航旅产品,联合青海航 旅联盟成员单位,整合航空、旅游及酒店等资源,先后推出了飞越岗什卡"祁连一日游"航空+团队、"晒 行程 送门票"航空+景区、航空+自驾等各类航旅产品,为旅客提供"吃、住、行、游、购 一体化解决方 案。同时,联合携程、同程等OTA平台,在潜力旅游客源城市航线投放机票优惠券,吸引更多游客前来 青海旅游。 此外,公司还对西宁机场中转服务产品进行了升级调整,将青海省内所有与携程、同程合作的酒店纳入 中转旅客住宿服务范畴,丰富了中转旅客的住宿选择。通过提供免费餐食、免费机场大巴往返接送、免 费行李寄存、头等舱休息室优惠及航站楼购物优惠等多元化中转服务,让旅客的中转出行更加轻松便 捷。 《中国民航报》、中国民航网 记者路泞 报道:为满足旅客日益增长的出行需求,青海机场有限公司, 新增加密多条航线航 ...