外国游客在成都大熊猫繁育研究基地自助购票。携程供图 中国入境游市场热度持续攀升，越来越多外国游客畅享"中国游"。近日，携程集团发布的最新入境游调 研报告显示：中国正成为全球热门旅游目的地之一，旅游接待能力、基础设施建设及安全环境等方面获 得外国游客广泛好评。 旅行更便利 "在中国旅游的体验非常好，充裕的过境免签时间使我可以从容穿梭于广东多个景点和购物中心，旅游 动线得以深度延展。'即买即退'政策让我在购买心仪的电子产品后，仅需5分钟就可在商场领取退税现 金"。俄罗斯游客凯西说。 外国游客对"中国游"的兴趣越来越浓厚。从2024年至2025年第一季度，通过携程海外平台预订机票和酒 店入境中国的外国游客人数同比翻倍，当地玩乐产品订单量同比增长3倍。携程海外平台已联合国内1万 多家景区开通在线购票服务，并在八达岭长城、秦始皇陵兵马俑等115家景区设置了近900台国际版售票 机，支持多语种界面及多种国际支付方式。此外，该平台还上线超万条一日游、半日游产品，如故宫半 日游、慕田峪长城一日游、丽江玉龙雪山之旅等，深受外国游客喜爱。 调研报告显示，外国游客对中国旅游的整体印象积极，主要体现在三个方面：一是热情好客、安全放 ...

Group 1 - The core viewpoint is that China's inbound tourism is experiencing significant growth, with visa-free foreign visitors reaching 13.64 million in the first half of the year, accounting for 71.2% of total inbound visitors, a year-on-year increase of 53.9% [1] - The development of inbound tourism reflects a country's comprehensive competitiveness, including infrastructure and cultural soft power, indicating that China is in a golden window period for expanding its inbound tourism market [1] - China has several advantages in attracting foreign tourists, including strong transportation services, hotel accommodations, and resolved payment and visa facilitation issues, leading to a competitive pricing advantage and diverse high-quality inbound tourism products [1] Group 2 - To develop inbound tourism, a mature and comprehensive international operation platform is necessary, with companies like Trip.com enhancing multilingual capabilities and utilizing AI technology to improve service efficiency [2] - The company has established 23 service contact centers in 11 countries, providing support in over 20 languages and ensuring 24/7 coverage to address complex issues faced by tourists [2] - Continuous innovation in deep travel products, such as car rentals and day tours, is essential to meet the diverse and personalized needs of foreign tourists, promoting unique destinations and experiences [2] Group 3 - Southeast Asian tourists are identified as a primary market for short trips, while European and American tourists require long itineraries that connect key attractions, with business tourism and international conferences being important focus areas [3] - Services must be tailored to different customer segments, such as offering unique experiences like hot springs and skiing for Japanese and Korean tourists [3] - The company is integrating multilingual versions of city tours and car rentals to facilitate foreign tourists' inquiries and bookings, helping small businesses enhance visibility and expand the inbound tourism market [3]