Core Viewpoint - The article emphasizes the transformation of the luxury car market in China, highlighting the rise of domestic brands like the Xiangjie S9 Extended Range version, which combines advanced technology with a new luxury concept that prioritizes user experience over mere pricing [2][6][62]. Group 1: Market Dynamics - The penetration rate of new energy vehicles in China is approaching 50%, indicating a structural change in the automotive market [3]. - In the luxury car market with an average transaction price above 500,000 yuan, domestic brands have captured over 60% of new car sales, becoming the main force in this segment [4]. - Consumer demands for luxury vehicles have shifted towards technology and safety, with traditional luxury brands lagging in advanced intelligent features [5][12]. Group 2: Technological Advancements - The Xiangjie S9 Extended Range version breaks through traditional luxury barriers by emphasizing technology and user experience as the new standards of luxury [6][8]. - It features advanced configurations such as high-precision sensors, extensive active safety measures, and environmentally friendly health cabins [7]. - The vehicle achieved top ratings in health, efficiency, and low carbon emissions in professional testing, indicating a rise in industry standards [8]. Group 3: Driving and Safety Innovations - The Xiangjie S9 leverages the latest Huawei Tuling platform to enhance both driving performance and passenger comfort, breaking the traditional trade-off between the two [19]. - It includes advanced safety features like active slip control and anti-skid functions, ensuring stability in adverse conditions [20]. - The vehicle's intelligent driving capabilities, supported by a comprehensive sensor suite, provide a level of safety and functionality previously reserved for high-end models [29][34]. Group 4: Consumer Experience and Emotional Value - The article discusses the importance of emotional value and ritual in luxury vehicles, with the Xiangjie S9 designed to create a comfortable and aesthetically pleasing environment [43][44]. - It incorporates unique design elements and materials that resonate with Chinese consumers' preferences for understated luxury [44][45]. - The vehicle offers various cabin modes for different scenarios, enhancing the overall user experience and making it a versatile space for relaxation and entertainment [47][48]. Group 5: Market Positioning and Pricing - The Xiangjie S9 Extended Range version is positioned as a competitive option in the luxury car market, with prices starting at 309,800 yuan, making it accessible while offering high-end features [55]. - The vehicle's launch saw rapid consumer interest, with over 5,200 orders within 72 hours, indicating strong market potential [55]. - The collaboration between Huawei and BAIC in developing the Xiangjie brand reflects a strategic move to capture the luxury market by leveraging advanced technology and manufacturing expertise [58][59].