9月16日，鸿蒙智行在今晚的发布会上正式揭晓了其产品矩阵的首款旅行车——享界S9T。新车同时提 供了增程与纯电两种动力选择，其中增程版起售价格为30.98万元，纯电版起售价格为32.98万元，标志 着鸿蒙智行正式进入高端旅行车细分市场。 在智能座舱体验上，享界S9T引入了鸿蒙ALPS健康座舱概念，车内配备了负氧离子发生器和智能新风 系统，并使用了母婴级环保材料。音响系统方面，车辆搭载了拥有25个扬声器、2080W功放的华为悦彰 卓越系列音响，支持7.1.4环绕声场和位置感知调节功能，致力于为用户打造高品质的沉浸式听觉环境。 (2007 alan ra E 享界 SST 豪华内饰 尽显格调 appa真皮 拂皆温润 琥珀棕 双纺缝工艺 层叠肌理 动力与续航是本次发布会的重点信息之一。享界S9T的纯电车型依托800V高压巨鲸电池平台，在CLTC 标准下可实现最高801公里的续航里程。而增程版车型则搭载了华为雪鸮智能增程系统，将综合续航能 力提升至1305公里，为用户的长途出行提供了有力保障。此外，新车还对晕车舒缓模式进行了升级，进 一步优化了乘坐舒适度。 设计层面，享界S9T着重营造豪华与科技氛围。据官方介绍，新车 ...

Core Insights - The multi-functional travel vehicle segment in the domestic automotive market has been niche, but recent structural changes in the market due to the shift towards new energy vehicles are revealing growth potential [2][7] - The launch of the Xiangjie S9T by Hongmeng Zhixing marks a significant entry into the travel vehicle market, combining the comfort of sedans with the spaciousness of SUVs [2][6] Product Overview - The Xiangjie S9T is available in four versions with a price range of 309,800 to 369,800 yuan, featuring both range-extended and pure electric powertrains, with mass deliveries starting on September 21 [2][3] - The vehicle offers a spacious interior with a total passenger space of 1962mm and a trunk capacity of 729L, expandable to 1677L, catering to various outdoor and family needs [3][6] Technology and Performance - The Xiangjie S9T is equipped with Huawei's Qian Kun Intelligent Driving ADS 4 system, featuring 36 high-precision sensors and supporting advanced driving assistance functions [5][6] - The pure electric version boasts a maximum CLTC range of 801km, while the range-extended version can achieve up to 1305km, showcasing significant advancements in battery technology [5][6] Safety and Interaction Features - The vehicle includes a comprehensive safety system with multiple collision avoidance features and a robust structural design for enhanced passenger protection [5][6] - The smart cabin features a 16.1-inch central display and advanced audio systems, enhancing user interaction and experience [6][7] Market Trends - The introduction of the Xiangjie S9T reflects a broader trend in the automotive industry where traditional car manufacturers are collaborating with tech companies to innovate in the electric and intelligent vehicle space [6][7] - As competition intensifies in the SUV and sedan markets, companies are exploring niche segments like travel vehicles and MPVs to differentiate their products [6][7]

Core Viewpoint - The launch of the Xiangjie S9T, the first travel car from Hongmeng Zhixing, marks a significant step in the electric vehicle market with a starting pre-sale price of 328,000 yuan [1][6]. Group 1: Product Features - The Xiangjie S9T is equipped with Huawei's latest HUAWEI ADS 4 system, which includes a flagship version with high-speed L3 capabilities and advanced sensor integration [3]. - The vehicle is built on Huawei's new Tuling platform and features standard air suspension, continuously variable damping, and a multi-link rear suspension [3]. - The S9T offers both pure electric and range-extended versions, with the pure electric version having battery options of 97.6 kWh and a range of up to 801 km [3][16]. - The range-extended version includes battery packs of 36 kWh and 51.9 kWh, with ranges of up to 274 km [3]. Group 2: Customer Incentives - Customers can enjoy a promotional offer of 2,000 yuan off the final payment when reserving the vehicle [6]. - The pre-sale includes limited-time free color options and a priority delivery system based on reservation order [6]. Group 3: Interior and Comfort - The vehicle features over 10 screens for user control, including a new rear mobile control screen and a smart projection system [12]. - The interior is designed for comfort, with standard features such as ventilation, heating, massage, and adjustable leg support in the rear [14]. - The S9T offers a spacious interior with a 2.2-meter long bed and 1,677 liters of cargo space [14].

Group 1 - The core viewpoint of the article highlights the launch of new models under the Hongmeng Zhixing brand, specifically the Zhijie R7 and S7, with a focus on their market performance and specifications [1][3]. - The Zhijie R7 has received positive market feedback, with sales exceeding 10,000 units in January and maintaining over 8,000 units in February and March [1]. - The new R7 models feature a larger 53.4kWh battery, increasing the CLTC pure electric range to 360km for the two-wheel drive version and 331km for the four-wheel drive version [2][3]. Group 2 - The Zhijie S7 Ultra sports version has been introduced, equipped with a 100kWh battery and an official CLTC range of 703km, emphasizing its performance capabilities [5]. - The R7's fuel consumption is reported to be as low as 5.68L per 100km, showcasing its efficiency [3]. - The R7 Ultra model boasts a 0-100 km/h acceleration time of 4.9 seconds and a moose test score of 82.2 km/h, indicating strong performance metrics [3][5].

Core Viewpoint - The article emphasizes the transformation of the luxury car market in China, highlighting the rise of domestic brands like the Xiangjie S9 Extended Range version, which combines advanced technology with a new luxury concept that prioritizes user experience over mere pricing [2][6][62]. Group 1: Market Dynamics - The penetration rate of new energy vehicles in China is approaching 50%, indicating a structural change in the automotive market [3]. - In the luxury car market with an average transaction price above 500,000 yuan, domestic brands have captured over 60% of new car sales, becoming the main force in this segment [4]. - Consumer demands for luxury vehicles have shifted towards technology and safety, with traditional luxury brands lagging in advanced intelligent features [5][12]. Group 2: Technological Advancements - The Xiangjie S9 Extended Range version breaks through traditional luxury barriers by emphasizing technology and user experience as the new standards of luxury [6][8]. - It features advanced configurations such as high-precision sensors, extensive active safety measures, and environmentally friendly health cabins [7]. - The vehicle achieved top ratings in health, efficiency, and low carbon emissions in professional testing, indicating a rise in industry standards [8]. Group 3: Driving and Safety Innovations - The Xiangjie S9 leverages the latest Huawei Tuling platform to enhance both driving performance and passenger comfort, breaking the traditional trade-off between the two [19]. - It includes advanced safety features like active slip control and anti-skid functions, ensuring stability in adverse conditions [20]. - The vehicle's intelligent driving capabilities, supported by a comprehensive sensor suite, provide a level of safety and functionality previously reserved for high-end models [29][34]. Group 4: Consumer Experience and Emotional Value - The article discusses the importance of emotional value and ritual in luxury vehicles, with the Xiangjie S9 designed to create a comfortable and aesthetically pleasing environment [43][44]. - It incorporates unique design elements and materials that resonate with Chinese consumers' preferences for understated luxury [44][45]. - The vehicle offers various cabin modes for different scenarios, enhancing the overall user experience and making it a versatile space for relaxation and entertainment [47][48]. Group 5: Market Positioning and Pricing - The Xiangjie S9 Extended Range version is positioned as a competitive option in the luxury car market, with prices starting at 309,800 yuan, making it accessible while offering high-end features [55]. - The vehicle's launch saw rapid consumer interest, with over 5,200 orders within 72 hours, indicating strong market potential [55]. - The collaboration between Huawei and BAIC in developing the Xiangjie brand reflects a strategic move to capture the luxury market by leveraging advanced technology and manufacturing expertise [58][59].

Core Insights - Huawei launched new products at the Hongmeng Intelligent Mobility conference, including the AITO M8 and the AITO S9 range-extended version, along with the official announcement of the Shangjie brand [1][2] - The AITO M8 is positioned as a family smart flagship SUV, featuring advanced technology and multiple configurations [1] - The AITO S9 range-extended version is equipped with various high-tech features and boasts a maximum CLTC comprehensive range of 1355 kilometers [1][2] Group 1: Product Features - The AITO M8 is equipped with the HUAWEI ADS 3.3 system, which includes 30 high-precision sensors and supports full-scene driving assistance [1] - The M8 supports 118 core domain controller OTA upgrades, allowing for synchronized evolution of hardware performance and software ecosystem [1] - The AITO S9 range-extended version features 4 laser radars and the Huawei Snow Owl intelligent range-extended system [1] Group 2: Strategic Partnerships - The Shangjie brand was launched in collaboration with SAIC Group, aiming to create high-quality mobility solutions for households [2] - SAIC Group has committed an initial investment of 6 billion yuan and established a dedicated team of over 5,000 for the Shangjie brand [2] - The partnership between Huawei and SAIC is expected to enhance the competitive edge of their smart vehicle offerings in the global market [2]