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折叠屏市场回暖,华为折叠屏迎来里程碑式突破
华尔街见闻· 2025-11-19 02:28
Core Viewpoint - The foldable smartphone market is transitioning from a growth phase to a mainstream adoption phase, with Huawei leading the industry with a significant market share and innovative product offerings [2][4][10]. Market Position and Share - Huawei holds nearly 70% of the foldable smartphone market share in China as of the first three quarters of 2025, solidifying its position as the industry leader [4][16]. - In the high-end market segment (priced above $600), Huawei captures approximately one-third of the market share, showcasing its dominance in premium offerings [4][10]. - The competitive landscape shows Huawei far ahead, with its closest competitor, Honor, holding only 11.2% market share, while Vivo has 5% [9][10]. Product Innovation and Development - Huawei has introduced a diverse range of foldable smartphones, including large foldable, small foldable, tri-fold, and wide-fold models, making it the most innovative player in the market [21][30]. - The Mate X series, starting with the original Mate X, has set industry standards with its unique hinge design and continuous technological advancements, culminating in the Mate X6 and the groundbreaking Mate XT [22][27]. - The recent launch of the Mate XTs further emphasizes Huawei's commitment to innovation, featuring the world's thinnest tri-fold design and advanced user experience capabilities [24][26]. Ecosystem and User Experience - Huawei's HarmonyOS ecosystem plays a crucial role in enhancing the user experience of foldable smartphones, providing seamless integration across devices and applications [43][44]. - The company has focused on addressing user needs by offering products that combine portability with functionality, appealing to both business professionals and younger consumers [32][41]. Market Trends and Future Outlook - Despite a recent slowdown in overall market growth, Huawei's strategic focus on foldable smartphones has allowed it to maintain a strong position and set industry trends [14][46]. - The increasing acceptance of foldable smartphones among consumers, with 70.1% expressing interest in purchasing one, indicates a robust potential market [32]. - As the foldable smartphone market matures, Huawei is expected to continue leading through technological innovation and ecosystem development, driving further growth in the industry [46].