Core Viewpoint - The article highlights the rapid growth and effective community engagement of Huayouhui, which has successfully created a vibrant ecosystem for over 120,000 members through various activities and initiatives, leading to increased customer satisfaction and project reputation [1][2]. Group 1: Community Engagement and Activities - Huayouhui has organized over 1,800 events, benefiting more than 120,000 community members and covering various fields such as public welfare, sports, and technology [1]. - The community's activities have resulted in a significant increase in traffic and transactions, with a 222% increase in traffic and a 51% increase in transactions in the Zhuhai region [1]. - The community operates under a "who advocates, who is responsible, who benefits, who pays" principle, promoting sustainable operations through user participation and self-funding [5]. Group 2: Operational Model - Huayouhui employs a three-dimensional operational model of "top-level design + refined operations + resource integration," achieving a cost per visitor of only 155 yuan, significantly lower than media advertising costs [2]. - The operational structure consists of a three-tier management system that includes headquarters coordination, regional implementation, and user autonomy, maximizing resource value [4]. - The community management team integrates local cultural elements into activities, enhancing local engagement and participation [4]. Group 3: Diverse Community IPs - Huayouhui has developed four core community IPs: "Huayou Growth," "Huayou Sports," "Huayou Lifestyle," and "Huayou Health," catering to diverse age groups and interests [9][10]. - The "Huayou Growth" segment focuses on families with children, offering educational and exploratory activities [9]. - The "Huayou Health" segment targets the elderly, providing wellness programs and activities tailored to their needs [10]. Group 4: Competitive Advantages - Huayouhui's competitive edge lies in its differentiated content design, deep integration with local culture, and collaboration with other segments of Huafa Group [11]. - The community leverages existing assets by utilizing various spaces for events, optimizing resource use [11]. - The company has established a systematic KPI assessment framework for community operations, ensuring long-term sustainability and effectiveness [12].

Core Viewpoint - The article emphasizes the increasing importance of community operations in the real estate sector, highlighting how companies are leveraging community engagement to enhance brand value and customer experience [3][4][27]. Group 1: Community Engagement Trends - Real estate companies are intensifying their community operations, moving beyond traditional community engagement to create commercial value through resource collaboration [3][4]. - A market survey indicates that "community service experience" has risen to 47% in the decision-making factors for homebuyers in 2024, up from 18% in 2019, reflecting a shift in value assessment from location to quality of life [4]. - Community engagement has become a standard feature for many real estate companies, evolving into a critical component of residential products [4]. Group 2: Innovative Community Activities - Companies like Greentown China are launching themed community events, such as the "Dolphin Plan," which includes a comprehensive ecosystem for youth swimming talent development [6][9]. - China Merchants Shekou initiated the "Deck Life Festival," integrating community activities across over 30 cities, emphasizing a holistic approach to community engagement [7][20]. - China Electric Power Real Estate introduced the "Little Wave Camping Season Community Carnival," focusing on sports and outdoor activities to enhance community interaction [7][12]. Group 3: Community as a Value Driver - The article discusses how community initiatives are evolving to create unique emotional value and differentiation in a highly competitive market [11][19]. - Companies like China Resources Land are innovating by integrating pet-friendly spaces within residential areas, fostering community engagement through pet-related activities [19][21]. - The article highlights the emergence of community leaders who are driving the co-creation of community experiences, moving towards a model of shared governance and collaboration [18][27]. Group 4: Commercial Value Creation - Real estate companies are exploring new commercial opportunities through community engagement, aiming for sustainable development by building trust and effective communication with residents [19][20]. - The article notes that successful community initiatives can lead to significant brand value and customer loyalty, as seen in the case of China Railway Construction's diverse community events [26][27]. - The integration of community activities with commercial partnerships is becoming a key strategy for enhancing the overall value proposition of real estate offerings [20][27].