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以旧换新政策落地观察:促消费、惠民生,雅迪当先响应“国补+企补”
Peng Pai Xin Wen· 2025-03-26 03:20
Core Viewpoint - The implementation of the trade-in and subsidy policies in 2025 has significantly boosted consumer spending and improved living standards, particularly in the electric two-wheeler industry, with companies like Yadea leading the response to these initiatives [1][4]. Group 1: Policy Impact - The new subsidy policies have expanded to include digital products and vehicles, enhancing consumer engagement and driving retail growth in various sectors, with significant increases in sales figures for communication equipment and furniture [2]. - The electric two-wheeler industry has seen a positive response to the trade-in policy, with over 204.4 million electric bicycles exchanged, generating sales of 5.61 billion yuan and benefiting over 200,000 consumers [2][4]. Group 2: Company Response - Yadea has actively participated in the national subsidy program, offering additional discounts to consumers, which has led to a surge in sales, particularly for their stylish and high-quality models [6][9]. - The company has introduced a "national subsidy quick check" feature to help users navigate local policies and store information, enhancing customer experience [9]. Group 3: Technological Advancements - Yadea is recognized as a leader in R&D within the industry, focusing on innovative battery technologies and smart manufacturing to drive the transition towards a more sustainable electric vehicle market [11][13]. - The integration of technology, service, and subsidies has created a tangible sense of benefit for consumers, demonstrating how policy can effectively translate into productive outcomes [13]. Group 4: Future Outlook - The electric vehicle industry is expected to play a crucial role in achieving China's dual carbon goals while contributing to economic growth, with Yadea positioned to leverage policy advantages for global competitiveness [13].