第一财经·2025未来商业秀 在黄浦江上画下句点， 首届品牌力量之夜 圆满落幕！ 这是一篇回顾帖： 跟着文字和图片，再次登船， 追寻江风与波光， 夜航中，点亮未来商业的灯塔。 把灵感装进一艘船，驶向未来 欢迎登船——「未来GALA号」！✨ 落日作背景，江风当BGM， 黄浦江秒变秀场。 今年，我们把未来商业秀直接搬上大船！ 水上航行五小时？ 不，这是一场灵感快闪！ 活动不对外售票， 而是尝试将商业影响力最大化， 论坛里跨界碰撞，甲板上热烈派对， 未来商业的帷幕也随之拉开。 2025未来商业秀 金字招牌"未来消费趋势"率先开麦 3场圆桌就地开杠 3个Talk燥动全场 14位品牌大咖参与 晚宴局大家交心又交肾 寻找各行各业破局新解法 线上线下大联动 全网总曝光量1.5亿+ 视频号、抖音、知乎、微博、百家号等 平台同步直播 全网直播观看量400万+ 这些细节，点个赞吧！ 看到随处可见的猫猫头 有人问我们： "是不是00后混进了你们编辑部！" 嗨，年轻是一种态度！ 隆重向大家介绍 第一财经吉祥物 ——小财宝✨ 这次他们在船上打好几份工 为我们带来贴心服务 小财宝另有"重任"—— 每当一个品牌把猫猫头奖杯抱回家， 就有一 ...

以下文章来源于第一财经YiMagazine ，作者小财宝 第一财经YiMagazine . 这里是《第一财经》杂志（前身《第一财经周刊》）读者俱乐部，我们为你发掘精彩的商业价值，也邀 请你一起探寻明亮的商业世界。 第一财经·2025未来商业秀 在黄浦江上画下句点， 首届品牌力量之夜 圆满落幕！ 这是一篇回顾帖： 跟着文字和图片，再次登船， 追寻江风与波光， 夜航中，点亮未来商业的灯塔。 把灵感装进一艘船，驶向未来 欢迎登船——「未来GALA号」！✨ 落日作背景，江风当BGM， 黄浦江秒变秀场。 今年，我们把未来商业秀直接搬上大船！ 水上航行五小时？ 不，这是一场灵感快闪！ 活动不对外售票， 而是尝试将商业影响力最大化， 论坛里跨界碰撞，甲板上热烈派对， 未来商业的帷幕也随之拉开。 2025未来商业秀 金字招牌"未来消费趋势"率先开麦 3场圆桌就地开杠 3个Talk燥动全场 14位品牌大咖参与 晚宴局大家交心又交肾 寻找各行各业破局新解法 线上线下大联动 全网总曝光量1.5亿+ 视频号、抖音、知乎、微博、百家号等 平台同步直播 全网直播观看量400万+ 这些细节，点个赞吧！ 看到随处可见的猫猫头 有人问我们： ...

Core Insights - The article highlights Yadea's innovative approach to integrating ESG principles and youth-oriented strategies into its business model, particularly through the "717 Global Riding Festival" [1][11] - Yadea's focus on creating a "personified" product experience shifts the competition from technical specifications to emotional recognition, appealing to younger consumers [3][7] - The company's commitment to sustainability is evidenced by significant achievements in reducing carbon emissions and promoting green transportation [8][9] Product Strategy - Yadea's "Crown" series is positioned as a reliable partner for adventure, emphasizing long battery life and performance in various challenging conditions [3][7] - The "Modern" series targets female users, combining aesthetics with safety features, addressing common riding challenges [5][7] - The integration of user stories and experiences into the brand narrative enhances emotional connections with the products [7][13] ESG Practices - Yadea's ESG initiatives have resulted in a cumulative riding distance of 368.5 billion kilometers, reducing carbon emissions by 63.9 billion kilograms, equivalent to planting 3.1 billion trees [8][9] - The company has successfully built a green technology enterprise model, demonstrating the impact of user choices on sustainable development [11][15] - Yadea's approach to quantifying environmental contributions resonates with younger generations, fostering a sense of responsibility and engagement [15] Industry Insights - The success of the "717 Global Riding Festival" serves as a model for the electric two-wheeler industry in China, emphasizing the need for brands to understand and address the diverse needs of younger consumers [11][13] - The shift from traditional advertising to user-generated content and experiences is highlighted as a powerful marketing strategy [13][14] - Yadea's integration of green and emotional values into its brand DNA is seen as a critical factor for transitioning from efficiency to value advantages in Chinese manufacturing [14][15]

Core Viewpoint - The article emphasizes the innovative approach of Yadea in integrating ESG principles and a youthful strategy into its business model, transforming low-carbon travel into a lifestyle trend for Generation Z, thereby creating a strong growth engine based on "youthfulness" and "sustainability" [1] Product Value "Personalization" - The competition in the product market is shifting from "technical specifications" to "emotional recognition," with Yadea's products being assigned distinct "personalized" labels [2][3] - The Yadea Crown series is positioned as a reliable partner for adventure, meeting the long-range needs of young users through extreme challenges that validate its performance [3] - The Yadea Modern series targets female users, addressing their travel pain points while emphasizing safety and style through a comprehensive safety system [5] ESG Practices "Data-Driven" - Yadea has developed a systematic approach to ESG practices, achieving significant results in sustainable development areas such as green product innovation and low-carbon transformation [8] - Global Yadea users have accumulated a riding distance of 368.5 billion kilometers, reducing carbon emissions by 63.9 billion kilograms, equivalent to planting 3.1 billion trees [10] - Yadea's user base and global sales figures reflect strong market recognition of its product and brand value, contributing to the realization of ESG goals [10] Industry Insights "Tangible" - The success of Yadea's global cycling festival provides valuable insights for the transitioning two-wheeled electric vehicle industry in China, highlighting the need to address the diverse real-life scenarios of young users [14] - Brands should shift their mindset to create an open platform for users to become active participants and promoters, as evidenced by the impactful user-generated stories during the cycling festival [14] - Quantifying the environmental contributions of products and making them tangible for users is crucial for gaining deep recognition from Generation Z [15]

Core Viewpoint - Yadea Holdings (01585.HK) is facing significant challenges, including regulatory penalties and declining financial performance, amidst increasing competition in the electric two-wheeler market [1][6][11]. Regulatory Issues - Yadea Industrial Co., Ltd., a subsidiary of Yadea Holdings, received an administrative penalty of RMB 30,000 from the Tianjin Emergency Management Bureau for product quality issues [2][3]. - In June 2024, Yadea was listed among brands with non-compliant electric bicycle products, highlighting ongoing quality control challenges [2][5]. Financial Performance - For the year 2024, Yadea reported revenues of RMB 28.236 billion, a decrease of 18.8% year-on-year, and a net profit of RMB 1.272 billion, down 51.8% [6][9]. - The decline in performance is attributed to heightened public concern over battery safety following a fire incident in Nanjing, which reduced demand for electric two-wheelers [8][10]. Market Competition - Yadea's market position is under pressure from competitors like Ninebot and Aima Technology, which have reported significant revenue and profit growth [11]. - Aima Technology surpassed Yadea in net profit for the first time, indicating a shift in market leadership [11]. Product Strategy and Market Trends - Yadea has attempted to diversify its product offerings, including high-end brands and models targeting female consumers, but has not seen a corresponding increase in average selling prices [12][14]. - In 2024, the average price of Yadea's electric two-wheelers remained relatively stable at approximately RMB 1,487, with total sales volume decreasing by 21.2% to 13 million units [14][16]. Future Outlook - Yadea plans to innovate and adapt to new national standards for electric two-wheelers, aiming to stabilize the market and regain growth [16]. - The company is focusing on a dual strategy of "sodium batteries + battery swapping" to enhance its competitive edge in the evolving electric mobility landscape [16].

Core Viewpoint - The implementation of the trade-in and subsidy policies in 2025 has significantly boosted consumer spending and improved living standards, particularly in the electric two-wheeler industry, with companies like Yadea leading the response to these initiatives [1][4]. Group 1: Policy Impact - The new subsidy policies have expanded to include digital products and vehicles, enhancing consumer engagement and driving retail growth in various sectors, with significant increases in sales figures for communication equipment and furniture [2]. - The electric two-wheeler industry has seen a positive response to the trade-in policy, with over 204.4 million electric bicycles exchanged, generating sales of 5.61 billion yuan and benefiting over 200,000 consumers [2][4]. Group 2: Company Response - Yadea has actively participated in the national subsidy program, offering additional discounts to consumers, which has led to a surge in sales, particularly for their stylish and high-quality models [6][9]. - The company has introduced a "national subsidy quick check" feature to help users navigate local policies and store information, enhancing customer experience [9]. Group 3: Technological Advancements - Yadea is recognized as a leader in R&D within the industry, focusing on innovative battery technologies and smart manufacturing to drive the transition towards a more sustainable electric vehicle market [11][13]. - The integration of technology, service, and subsidies has created a tangible sense of benefit for consumers, demonstrating how policy can effectively translate into productive outcomes [13]. Group 4: Future Outlook - The electric vehicle industry is expected to play a crucial role in achieving China's dual carbon goals while contributing to economic growth, with Yadea positioned to leverage policy advantages for global competitiveness [13].