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年经济新热度|年宵花“上新”:花漾年味的“新热潮”
Xin Hua She· 2026-01-22 08:21
Core Insights - The upcoming Lunar New Year is driving a peak sales period for the domestic flower market, with a focus on new domestic varieties and high-quality production capabilities [2] - The flower industry is experiencing a dual empowerment of consumption and production, creating a new wave of economic growth [2] Industry Overview - In Yunnan Lijiang Modern Flower Industry Park, various fresh-cut flowers are being harvested, with a daily output of approximately 100,000 stems and weekly exports of 100,000 to 150,000 stems to countries like Japan, South Korea, Thailand, and Russia [2] - Many flower companies are increasing inventory in anticipation of market demand to ensure stable supply before the holiday [2] Market Dynamics - The Dounan Flower Market features over 1,600 varieties of fresh-cut flowers, with popular species like butterfly orchids and large-flowered orchids in high demand during the festive season [2] - The rise of "Chinese chip" varieties and explosive online sales are contributing to a thriving flower market, stimulating new economic momentum [2] Economic Impact - According to the China Flower Association, the retail consumption market for flowers is expected to reach nearly 220 billion yuan in 2024, representing a year-on-year growth of approximately 8%, with e-commerce sales accounting for about 120 billion yuan [2] - The flower industry is developing robustly, forming a market scale of over 100 billion yuan, and the "fresh flower economy" is enhancing the well-being of the public [2]
年经济新热度丨年宵花“上新”:花漾年味的“新热潮”
Xin Hua She· 2026-01-21 09:19
Group 1 - The core viewpoint of the article highlights the booming domestic flower market as the Lunar New Year approaches, driven by new domestic flower varieties and quality production capacity, creating a "new trend" of dual empowerment in consumption and industry [2] - The modern flower industry park in Lijiang, Yunnan, produces approximately 100,000 fresh flowers daily, with weekly exports to countries such as Japan, South Korea, Thailand, and Russia reaching 100,000 to 150,000 stems [2] - Many flower enterprises are increasing their inventory in advance to meet market demand, ensuring stable supply before the festival, with over 1,600 varieties of fresh-cut flowers available at the Dou Nan Flower Market [2] Group 2 - The China Flower Association projects that the retail consumption market for flowers will reach nearly 220 billion yuan in 2024, representing a year-on-year growth of about 8%, with e-commerce sales of flowers estimated at around 120 billion yuan [2] - The flower industry in China is thriving, with the "fresh flower economy" forming a market scale of over 100 billion yuan, indicating significant economic growth potential [2] - The complete industrial chain of the flower industry, from seedling cultivation to packaging and distribution, is operating efficiently, contributing to the "beautiful economy" and enhancing the well-being of the public, injecting vitality into the New Year economy [2]