中国花卉协会数据显示，2024年，花卉零售消费市场总规模近2200亿元，同比增长约8%。其中，花卉电商消费约1200亿元。我国花卉产业蓬勃 发展，"鲜花经济"已形成千亿级市场规模。 从种苗培育到采摘包装，从国内千家万户到海外市场货架……年宵花产业以完整产业链高效运转，以"美丽经济"激活民生福祉，为新年经济注入 了鲜活的暖意与活力。 作者：孙敏、曾维、李文专 编导：郭琳 新华社音视频部制作 责编：秦雅楠、王瑞景 0:00 农历新年将至，年味渐浓，国内年宵花市场迎来黄金销售期。年宵花国产新品种与优质产能双发力，花漾年味掀起了消费与产业双向赋能的"新 热潮"。 在云南丽江现代花卉产业园，各色鲜切花盛放，工人们穿梭其间，加紧采摘、分拣、包装，将亮丽的"年味"送往全国各地。据介绍，该产业园目 前销售的品种以单头玫瑰和多头玫瑰为主。日均产出鲜花约10万枝，每周出口至日本、韩国、泰国、俄罗斯等国家的量达10到15万枝。 近期，不少花卉企业提前加大备货力度，积极对接市场需求，确保节前供应稳定。在斗南花市，117类1600余个品类的鲜切花在此汇聚集散，蝴 蝶兰、大花蕙兰等年宵花正值热销旺季，将花市装扮得年味十足。 "中国芯"品 ...

Group 1 - The core viewpoint of the article highlights the booming domestic flower market as the Lunar New Year approaches, driven by new domestic flower varieties and quality production capacity, creating a "new trend" of dual empowerment in consumption and industry [2] - The modern flower industry park in Lijiang, Yunnan, produces approximately 100,000 fresh flowers daily, with weekly exports to countries such as Japan, South Korea, Thailand, and Russia reaching 100,000 to 150,000 stems [2] - Many flower enterprises are increasing their inventory in advance to meet market demand, ensuring stable supply before the festival, with over 1,600 varieties of fresh-cut flowers available at the Dou Nan Flower Market [2] Group 2 - The China Flower Association projects that the retail consumption market for flowers will reach nearly 220 billion yuan in 2024, representing a year-on-year growth of about 8%, with e-commerce sales of flowers estimated at around 120 billion yuan [2] - The flower industry in China is thriving, with the "fresh flower economy" forming a market scale of over 100 billion yuan, indicating significant economic growth potential [2] - The complete industrial chain of the flower industry, from seedling cultivation to packaging and distribution, is operating efficiently, contributing to the "beautiful economy" and enhancing the well-being of the public, injecting vitality into the New Year economy [2]