购买商在昆明国际花卉拍卖交易中心竞拍鲜花。新华社记者 浦超 摄 云南省商务厅数字商务和信息化处副处长陈厚友介绍，直播电商对云南鲜花产业的推动作用显著，目前 已成为鲜花交易量增长的重要推动力。近段时间，云南鲜花在直播间持续热销，仅抖音电商平台日均销 售量就达55万单。（记者浦超） 在昆明梦境供应链有限公司的直播基地，一名主播在直播销售鲜花。新华社记者 浦超 摄 游客在昆明斗南花卉交易市场购买鲜花。新华社记者 浦超 摄 在昆明国际花卉拍卖交易中心附近，近年来新建了许多鲜花直播间，主播每天在各电商平台直播售卖鲜 花。记者在昆明梦境供应链有限公司的直播基地看到，多个直播间正在售卖玫瑰、百合花等。 公司负责人陈永海说，近两年鲜花直播快速发展，今年前7月公司依靠抖音直播带动的销售额超6000万 元。"临近七夕节，我们推出了'鲜花市集边走边播''鲜花仓库直播'等新形式，销售势头非常好，最近每 天销售额都超50万元。" 临近中国民间传统节日七夕节，云南鲜花在市场上格外走俏，尤其在各大电商平台，交易额不断刷 新，"鲜花经济"持续火热。云南省商务厅统计显示，过去3年云南省鲜花交易规模的增量中，直播电商 贡献占比近七成。 今年暑期 ...

Group 1 - Dou Nan is a small town in Kunming, Yunnan, but it hosts Asia's largest and the world's second-largest fresh-cut flower trading market, with over 40,000 of its 70,000 residents working in the flower industry [1] - In the first five months of this year, Yunnan Province exported fresh-cut flowers worth 460 million yuan, a year-on-year increase of 53.2%, with exports to Central Asian countries reaching 59.3 million yuan, up nearly 9.8 times [1] - Kazakhstan is increasingly importing fresh-cut flowers from China, with imports valued at 7.5 million USD for a total of 1,100 tons in 2024, representing a year-on-year growth of nearly 13 times, making China the third-largest flower supplier to Kazakhstan [1] Group 2 - The flower economy in China is thriving, with nearly 220,000 seedling and flower enterprises generating an annual output value of over 520 billion yuan, establishing China as the world's largest flower producer [1] - The total value of China's flower import and export trade is projected to reach 782 million USD in 2024, a year-on-year increase of 10%, with exports expected to be 516 million USD, reflecting a growth of 17.78% [1]

Core Insights - Douyin E-commerce released the 2025 Peony Consumption Report, highlighting the sales performance and consumer preferences for fresh-cut peonies during the current season [1] - The platform's initiative "National Color Heze, Peony Rhythm of the East" aimed to meet the growing demand for flowers, featuring discounted peony varieties from Heze, Shandong, and implementing cold chain logistics for direct delivery from the origin [1][4] - The report indicates a significant increase in peony sales, with transaction volume up 54% and order volume up 40% from April 1 to May 13 [4] Sales Performance - Over 10,000 videos related to "Heze Peony" were posted on Douyin, accumulating over 22.75 million views and 66.38 million topic reads [1] - The peony season saw participation from over 4,500 Douyin creators promoting Heze peonies [4] - The platform organized training sessions for merchants to enhance their sales strategies, resulting in a surge in business for several peony vendors [6] Consumer Trends - Key consumer demographics for peony purchases include white-collar workers, middle-class individuals, mothers, and the "post-95" generation, with the latter showing a staggering 365% increase in order volume [8] - Major cities such as Shanghai, Beijing, Chengdu, Hangzhou, and Shenzhen are leading in peony purchases, with Shanghai consumers making the highest number of orders [10] Popular Varieties - The report identifies six popular peony varieties during the season: Blue Fuji, Blue Dream, Phoenix Feather Falling Pool, Baizila, Girl Makeup, and Hawaiian Coral [11] Economic Impact - The fresh flower economy is recognized as a significant driver for rural revitalization and local economic development, with Douyin E-commerce committed to building reliable sales channels for quality agricultural products [14]

Group 1: Core Insights - The "flower economy" is emerging as a new highlight in the consumer market, driven by consumption upgrades and changing consumer attitudes, expanding from gifts to daily consumables and integrating with various industries [1][2] - The scale of China's flower e-commerce market surpassed 100 billion yuan in 2022, with consumers increasingly purchasing flowers for daily use rather than just special occasions [2][3] Group 2: Industry Developments - The "flower + food" model is creating new growth points in the market, with products like rose jam and flower cakes significantly increasing their value; for instance, the rose processing products in Yunnan have seen a 300% value increase, reaching an output value of over 1.2 billion yuan in 2023 [3] - The "flower + tourism" model is enhancing consumer experiences and driving the upgrade of the tourism industry, with the "flower sea economy" contributing over 400 billion yuan in revenue nationwide in 2023, a 25% year-on-year growth [4]

Core Insights - The article highlights the transformation of Xiaokebian Village in Yunnan Province through the cultivation of edible roses, leading to significant economic growth for the villagers [3][10][14] Economic Impact - The average annual net income of villagers increased from less than 4,000 yuan to over 60,000 yuan in 12 years due to the rose industry [3][10] - The village currently has over 3,500 acres of edible roses and 30 processing factories, with an expected comprehensive output value of over 100 million yuan in 2024 [5][10] Agricultural Development - The village's rose yield is more than double that of other regions in the province, with the first-year trial yielding two tons per acre and selling for up to 26 yuan per kilogram [7][9] - The establishment of a collective company in 2022 has led to large-scale cultivation and processing of roses, enhancing the village's bargaining power [9][10] Tourism and Community Growth - The village has developed a thriving tourism sector, with over 90,000 visitors during the "520" Rose Festival in 2024, contributing to local economic growth [10][11] - More than 300 former migrant workers and over 10 college graduates have returned to the village for entrepreneurship and employment opportunities [13] Industry Trends - Yunnan Province has a total flower planting area of 1.95 million acres, with a flower agricultural output value of approximately 48 billion yuan, reflecting a 28% year-on-year growth [14]

Group 1 - The "flower economy" is gaining momentum, with various regions in China promoting flower-themed tourism and cultural activities to enhance consumer engagement and economic growth [1][2] - Local cultural characteristics and resources are being leveraged to create unique flower tourism brands, resulting in significant economic and social benefits [1] - The flower industry in China has evolved beyond tourism, becoming a major economic driver, with the country being the largest flower producer globally [2] Group 2 - The flower industry is expanding into deep processing and cultural creative sectors, broadening market opportunities and enhancing employment in surrounding communities [2] - Yunnan province is a key player in the flower economy, producing 70% of China's fresh-cut flowers, with significant daily transactions in flower markets [2] - The development of the flower industry aligns with modern agricultural trends, emphasizing the importance of local resource utilization and integration of industry, technology, and culture [2]

Core Insights - China is the world's largest flower producer and an important flower trading country, with overseas flower trade growing in the first two months of the year, reaching an export value of $10.3 million, a year-on-year increase of 11.5% [1] Group 1: Trade and Export Growth - In the first two months of the year, Yunnan's export of fresh-cut flowers reached 190 million yuan, a year-on-year increase of 52.3%, marking a historical high for the same period [9] - The overall flower export from China is supported by stable production in Yunnan, which relies on facility agriculture, ensuring consistent output despite adverse weather conditions affecting traditional flower-producing regions [7][9] Group 2: International Participation and Demand - The 27th China International Flower and Horticulture Exhibition featured around 700 brand enterprises from nearly 30 countries, highlighting the international interest in Chinese flowers [3][4] - Foreign buyers, including those from South Korea and Russia, have increased their procurement of Chinese flowers, citing significant improvements in quality and rapid delivery times [9][14] Group 3: Market Dynamics and Logistics - Fresh flowers are categorized as "fresh urgent special" products, necessitating high transportation efficiency to ensure timely delivery to international markets [9] - The logistics operations in Kunming are optimized, with dedicated green channels at the airport to facilitate quick customs clearance for flower shipments [16]