本文由红餐网(ID：hongcan18)原创首发，作者：周飞飞；编辑：方圆。 工作日 上午 ， 天津鲁能城负一楼 ，石头先生的烤炉门店外 ， 消费者排起长队， 等待 准时出炉 的 " 南瓜狮子头 " ，暖黄灯光下的 高颜值 新鲜面包，吸引着往来人群驻足。 "离开济南最想带走的面包——石头先生" " 周日上午 10:40 ， 目测来了三四百人 。 " "天津排队 3 小时吃的面包店！" …… 在烘焙行业 " 各领风骚一两年 " 已经成为 常态 的背景下 ，石头先生的烤炉是少有的 持续稳定 增 长的品牌。 过去两年 ， 石头先生的烤炉走出山东，相继落地北京 、上海、石家庄、西安、天津等 城市， 实现 区域扩张 的同时 ， 也进一步验证了 单店模型 的可 复制 性 。 近期 ， 借由品牌 11 周年 庆活动 的契机 ， 石头先生的烤炉 提出 " 扎根齐鲁十余载，面包香启 九州大地 " ， 宣告全新起航、迈向全国 。 01. 开出 75 家门店， 进军一线 与 下沉 并行 创立 11 年，石头先生的烤炉拓店速度并不算快。 2014 年， 石头先生的烤炉 从济南一家 主理人 烘焙店起步 。 以 " 取山地之材，做中国面 ...

Core Viewpoint - The article highlights the growth and operational philosophy of "Mr. Stone's Oven," a bakery chain in Shandong, emphasizing its steady expansion, commitment to quality, and community integration without relying on celebrity endorsements or rapid scaling [3][7][27]. Group 1: Company Growth and Strategy - "Mr. Stone's Oven" has established over 60 stores in more than 20 cities over ten years, focusing on a gradual and stable expansion strategy [7][36]. - The brand aims to penetrate deeper into communities, moving from local shops to major urban centers like Beijing and Shanghai [5][7]. - The company has rejected external capital to avoid overexpansion, adhering to a philosophy of measured growth [27][35]. Group 2: Product and Supply Chain Management - The bakery utilizes a self-built central factory for low-temperature fermentation dough and homemade fillings, enhancing production efficiency and product consistency [9][10]. - The product menu is categorized into three types (A, B, C) to cater to different market segments, allowing flexibility in offerings [10][30]. - The company emphasizes a "non-industrial" approach to baking, focusing on quality ingredients sourced directly from local producers [12][14]. Group 3: Marketing and Consumer Engagement - The brand's marketing strategy prioritizes product quality over aggressive promotions, with a focus on maintaining high standards to ensure repeat purchases [15][36]. - Seasonal limited editions and carefully tested new products are introduced to keep the menu fresh and engaging for consumers [21][22]. - The company has achieved a member repurchase rate of 62%, significantly higher than the industry average, indicating strong customer loyalty [36]. Group 4: Employee Development and Corporate Culture - "Mr. Stone's Oven" invests in employee training through a structured program that allows new hires to become operational within 45 days [24][26]. - The company fosters a supportive work environment, encouraging feedback and providing unique employee benefits, such as paid gaming time [37][40]. - The management philosophy emphasizes respect for craftsmanship and a commitment to maintaining quality in all aspects of the business [41][43].