Group 1 - The core theme of the New Year's celebrations in Tianjin includes various engaging activities such as music parties, themed events, and extended business hours to enhance customer experience [3][4][5] - Peace Impression City experienced a 35% year-on-year increase in overall foot traffic in 2025, attributed to its focus on integrating cultural, commercial, and tourism elements [3] - The "Time Interference Conference" at Chengyun "Yuanli Field" attracted around 40,000 visitors on New Year's Eve, with a projected 50% increase in daily foot traffic during the New Year holiday compared to regular weekends [4] Group 2 - Various hotels in Tianjin hosted unique New Year's events, such as the "Elegant Gathering at Yanting: National Trend New Year's Eve" banquet at Tianjin Yanyuan International Hotel, which included games and entertainment [5][6] - The Tianjin Lishund Hotel's "Museum Wonderful Night" event allowed guests to explore the hotel's century-old history through themed dining and interactive games [6]

Core Insights - The recent issuance of two significant documents by the Ministry of Industry and Information Technology and other departments aims to enhance the adaptability of supply and demand in consumer goods, promoting consumption through innovative scenarios [1][2] - There is a notable shift in consumer behavior from purchasing products to seeking experiences, indicating a growing trend in service consumption as a new driver for economic growth [1][2] Group 1: Policy Initiatives - The implementation plans focus on activating consumption potential through scenario innovation, which is seen as a critical approach to stimulate economic growth [1] - The documents highlight the need for a robust framework to cultivate new consumption scenarios, addressing existing challenges such as insufficient innovation and slow regulatory adaptation [2] Group 2: Market Trends - As GDP per capita approaches $15,000, there is a significant transition from product-oriented consumption to service-oriented consumption, which is expected to stabilize economic growth [1] - Service consumption is characterized by its emphasis on experience, immersion, and emotional resonance, aligning with consumers' desires for personalized and high-quality lifestyles [1] Group 3: Implementation Strategies - To foster new consumption scenarios, traditional commercial areas should leverage technology to enhance the shopping experience, integrating online convenience with offline engagement [2] - The integration of culture and tourism is encouraged, with suggestions to enhance visitor experiences through immersive performances and interactive activities [2] - There is a call for accelerated digital infrastructure development, promoting the use of AI, IoT, and robotics across various service industries [2] Group 4: Support for Innovation - The need for policy support to reduce barriers for innovation in new consumption scenarios is emphasized, including financial guidance and the establishment of industry funds [3] - A dynamic regulatory framework is proposed to accommodate new technologies and business models, ensuring a balanced approach to innovation and oversight [3] - The "14th Five-Year Plan" suggests creating high-impact consumption scenarios to optimize consumption structure and unleash market potential [3]