Core Viewpoint - Jiahe Food is transitioning from a B2B model to a B2C model, focusing on expanding its consumer market presence while maintaining its commitment to health and quality in its product offerings [2][3][4]. Group 1: Business Transformation - Jiahe Food is shifting its strategy to focus on the consumer market, as indicated by the launch of products like "Kalimah" milk tea and "Jinmao" coffee [2][3]. - The company has established a clear product matrix targeting diverse consumer needs, including plant-based drinks and health-oriented products [3][4]. - The C-end business achieved a revenue of 57.57 million yuan in the first half of the year, reflecting a year-on-year growth of 132.77% [4]. Group 2: Health and Quality Focus - The company aims to reduce sugar and fat content in its products while promoting "clean labels" to enhance transparency for consumers [5][6]. - Products like "Jinmao" coffee and "Kalimah" milk tea emphasize health benefits, such as being sugar-free and fat-free [5][6]. Group 3: Cultural and Brand Development - Jiahe Food aspires to create a national brand that integrates health and taste while contributing to Chinese food culture [7]. - The brand "Jinmao" was inspired by a rare animal in Yunnan, symbolizing the company's commitment to incorporating Chinese cultural elements into its products [7]. Group 4: International Market Presence - The company reported overseas revenue of 395 million yuan in 2024, marking a 4% increase and accounting for 19.25% of its main business income [8]. - Jiahe Food's products are designed to meet international standards, reflecting global consumer acceptance [8]. Group 5: Future Outlook - The company plans to continue its transformation towards B2C while stabilizing its B2B operations, driven by innovation and market engagement [8].