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行业最多!海尔获15项德国设计奖
Jin Tou Wang· 2025-11-10 07:10
Core Insights - Haier won a total of 15 awards, including 3 gold awards, at the 2026 German Design Awards, making it the domestic home appliance brand with the most awards in this edition [1][2] - The German Design Awards are one of the oldest and most influential design awards globally, recognizing outstanding projects that drive industry innovation and fulfill social responsibilities [1] Product Design Achievements - Haier's award-winning products span various fields, including traditional home appliances, smart home solutions, elderly care, and new energy systems, showcasing its user-centered design philosophy [1] - The Leader Lazy Double-Tub Desktop Washing Machine won a gold award for its dual-tub structure that prevents cross-contamination, addressing health needs for young users [1] - The Casarte High-End Embedded Refrigerator received accolades for its modular design that redefines kitchen space, while Haier's multi-dimensional air conditioning system features an industry-first "soft wind window" design [1] Human-Centric and Technological Innovations - The Haier High-End Care Assistance Series, designed for elderly users, won a gold award for its user-friendly interface that allows for easy adjustments and promotes independent living for seniors [2] - The Haier Three-Electric Integration Machine, which won a gold award, features a modular, wire-free design that simplifies installation and enhances the aesthetic integration of energy devices within home environments [2] Global R&D and Innovation Ecosystem - Haier's global "10+N" open R&D system enables the company to accurately identify diverse user needs worldwide and transform them into universally valuable innovative products [2] - The online HOPE innovation ecosystem platform connects hundreds of thousands of technical experts and millions of R&D resources, fostering a vibrant and forward-looking technological development environment [2] Strategic Vision - Haier is transitioning from addressing specific pain points with products to creating comprehensive solutions for complete scenarios, thereby promoting a smart lifestyle to global users [3] - The success at the German Design Awards indicates that Chinese brands are now capable of defining and leading the future of smart living on the global design stage [3]
2026德国设计奖揭晓:海尔数量最多,等级最高
Quan Jing Wang· 2025-11-10 06:26
Core Insights - Haier has won a total of 15 awards at the 2026 German Design Awards, including 3 gold awards, making it the most awarded brand in the Chinese home appliance industry and the leader in gold awards within the sector [1][2] Group 1: Awards and Recognition - The German Design Awards are recognized as a prestigious international design award, focusing on innovation, practicality, and aesthetic value [1] - Haier's achievements highlight its ability to address real user needs and enhance user experience through innovative design [1][3] Group 2: Innovative Products - Haier's three gold award-winning products demonstrate differentiated innovation in various fields: - The Leader brand's dual-tub desktop washing machine addresses the washing and drying needs of young consumers with small living spaces [2] - The high-end care series simplifies complex interactions for elderly users, allowing for easy control of bed adjustments and lighting [2] - The integrated energy system offers modular, wire-free design for quick installation and efficient home power distribution [2] Group 3: Broader Innovation Impact - Haier's total of 15 awards reflects the breadth of its innovation, with products like the Casarte high-end refrigerator enhancing kitchen aesthetics and functionality [2] - The introduction of the "soft wind window" in air conditioning systems improves comfort and efficiency, addressing common consumer pain points [2] - Haier's global innovation system supports product development across its seven brands, leveraging advanced technologies like AIGC and IoT for enhanced industrial design [3]