Core Insights - Haier won a total of 15 awards, including 3 gold awards, at the 2026 German Design Awards, making it the domestic home appliance brand with the most awards in this edition [1][2] - The German Design Awards are one of the oldest and most influential design awards globally, recognizing outstanding projects that drive industry innovation and fulfill social responsibilities [1] Product Design Achievements - Haier's award-winning products span various fields, including traditional home appliances, smart home solutions, elderly care, and new energy systems, showcasing its user-centered design philosophy [1] - The Leader Lazy Double-Tub Desktop Washing Machine won a gold award for its dual-tub structure that prevents cross-contamination, addressing health needs for young users [1] - The Casarte High-End Embedded Refrigerator received accolades for its modular design that redefines kitchen space, while Haier's multi-dimensional air conditioning system features an industry-first "soft wind window" design [1] Human-Centric and Technological Innovations - The Haier High-End Care Assistance Series, designed for elderly users, won a gold award for its user-friendly interface that allows for easy adjustments and promotes independent living for seniors [2] - The Haier Three-Electric Integration Machine, which won a gold award, features a modular, wire-free design that simplifies installation and enhances the aesthetic integration of energy devices within home environments [2] Global R&D and Innovation Ecosystem - Haier's global "10+N" open R&D system enables the company to accurately identify diverse user needs worldwide and transform them into universally valuable innovative products [2] - The online HOPE innovation ecosystem platform connects hundreds of thousands of technical experts and millions of R&D resources, fostering a vibrant and forward-looking technological development environment [2] Strategic Vision - Haier is transitioning from addressing specific pain points with products to creating comprehensive solutions for complete scenarios, thereby promoting a smart lifestyle to global users [3] - The success at the German Design Awards indicates that Chinese brands are now capable of defining and leading the future of smart living on the global design stage [3]

现如今，随着全球消费升级与技术变革的交织演进，创新能力已成为衡量品牌市场竞争力的重要标尺。 近日，在2026年德国设计奖（German Design Awards）公布的获奖名单中，海尔凭借出色的创新设计与 差异化体验优势，在全球评选作品中脱颖而出，摘得共15项德国设计奖，其中包含3项金奖、3项设计与 绿色循环双奖，不仅是中国家电行业获奖数最多的品牌，同样在最高荣誉的金奖数量上，也位居行业第 一。 在全球，德国设计奖作为极具影响力的国际设计奖项之一，以创新性、实用性、美学价值为核心评判标 准，被业界誉为"设计界的品质通行证"。在本次评选中，海尔之所以能从众多国际作品中脱颖而出，揽 获行业最多获奖数量以及最高金奖，核心在于其每项成果，皆聚焦用户真实生活的痛点和需求，把创新 落诸于提升用户体验的实处。 事实上，支撑海尔智家持续落地领先成果的背后，除了对用户需求的深刻洞察和理解，还在于其全球协 同的创新体系。在今天，海尔创新设计中心已在欧、美、日、韩、印等地区和国家，建立起全球联动、 即需即供的创新设计体系，全面支持海尔智家旗下海尔、卡萨帝、Leader统帅等七大品牌全球市场的产 品创新与拓展，以AIGC、物联网等 ...