Core Viewpoint - Haier Smart Home has shown steady growth under the old-for-new home appliance policy, with Q4 2024 revenue increasing by 16.67% year-on-year to 73.243 billion yuan, and a strong performance in high-end products like Casarte, which saw over 30% growth in Q4 2024 [1][3]. Financial Performance - For the full year 2024, Haier achieved revenue of 285.981 billion yuan, a 4.29% increase from 2023, and a net profit attributable to shareholders of 18.741 billion yuan, up 12.9% year-on-year [2][3]. - The company plans to distribute a cash dividend of 9.65 yuan per 10 shares, totaling nearly 9 billion yuan, which corresponds to 48.01% of the net profit attributable to shareholders [1][2]. - The gross profit margin for 2024 reached 27.8%, an increase of 0.3 percentage points compared to 2023 [1]. Market Trends - The home appliance industry in China is gradually recovering, with a total retail sales of 907.1 billion yuan in 2024, reflecting a 6.4% year-on-year growth [3]. - The refrigerator and washing machine sectors both saw retail sales increase by 7.6%, driven by product upgrades and the growing market share of drum washing machines [3]. Strategic Initiatives - Haier is deepening its smart home strategy through the "Three Wings Bird" platform, providing customized smart appliance solutions, which aligns with consumer upgrade trends and enhances product value [5]. - The company is actively addressing the trend of younger consumers, with its Leader brand achieving a 26% year-on-year increase in market retail sales in 2024 [5]. Global Expansion - Haier has maintained its position as the world's largest home appliance brand for 16 consecutive years, with significant growth in overseas markets, particularly in India, where revenue surpassed 1 billion USD, growing over 30% [6]. - The company is accelerating its global expansion through acquisitions, such as the purchase of South African water heater brand Kwikot, which supports its overseas business development [6].