Core Insights - The annual shopping festival "Double Eleven" has transformed from a "money-saving carnival" into a "brain-burning trap," with consumers expressing dissatisfaction over price increases and complex discount rules [1][16] - Complaints regarding "price fraud" on platforms like Tmall and Taobao have surged, with nearly 20,000 related complaints filed on the Black Cat Complaint platform [1][16] Price Comparison - Prices during the Double Eleven event have exceeded those during the June 18 shopping festival, with some products seeing price differences of over 2,000 yuan [3][6] - For example, a refrigerator that cost 5,723 yuan during the June 18 event was priced at 7,742 yuan during Double Eleven, leading consumers to question the legitimacy of the promotions [3][6] Bundling Issues - Consumers have reported that purchasing items separately can be cheaper than using bundling discounts, with some experiencing higher prices when attempting to combine purchases [7][9] - The complexity of the bundling rules has frustrated consumers, as they find it challenging to maximize discounts [10] Coupon and Discount Changes - The value of Tmall's "Tao Coins" has decreased unexpectedly, leading to consumer frustration and a rise in return requests [12][13] - Changes in discount rules have caused confusion, with consumers losing out on potential savings due to not following specific procedures [13] Membership Discrepancies - There is a notable lack of benefits for 88VIP members compared to regular users, leading to dissatisfaction and a shift towards competitors like JD.com, which offers clearer pricing [14][15] - Consumers have reported instances where the prices for 88VIP members were higher than those for regular users, undermining the perceived value of the membership [14] Consumer Sentiment - The shift in consumer behavior from "calculating discounts" to "returning orders" reflects a growing distrust in the promotional practices of e-commerce platforms [16] - The core competitive advantage of Double Eleven is being questioned, with consumers prioritizing straightforward pricing over complex discount structures [16]