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双11价格迷局:有用户被“杀熟”,有商家称让利并盈利
Di Yi Cai Jing· 2025-11-11 12:32
Core Viewpoint - The article discusses consumer complaints regarding pricing issues during the Double Eleven shopping festival, highlighting that pre-sale prices can exceed direct purchase prices, leading to confusion and dissatisfaction among shoppers [1][2][3]. Pricing Issues - Consumers have reported that the total price of pre-sale items is higher than the direct purchase price, with complaints focusing on price fluctuations and complex discount mechanisms [2][3]. - The phenomenon of "algorithmic price discrimination" has emerged, where different users see different prices for the same product, and prices can change rapidly, sometimes within minutes [2][3]. Consumer Experiences - A consumer named Cheng Li found that the price of a humidifier he intended to buy fluctuated significantly during the Double Eleven period, ultimately leading him to miss a lower price [3][4]. - Another consumer, Liu Yu, experienced similar issues, noting that the promotional rules were more complex this year, making it challenging to secure the best deals [4]. Market Dynamics - Some merchants claim that Double Eleven prices are the lowest of the year, with strategies focused on thin profit margins and high sales volume [8][9]. - The competitive landscape is shifting, with merchants now prioritizing profitability over sheer sales volume during the Double Eleven event [8][9]. Consumer Sentiment - There is a growing consumer demand for genuine low prices, with shoppers becoming increasingly aware of pricing tactics and expressing fatigue over complex promotional rules [9]. - The perception of Double Eleven as a unique low-price event is diminishing due to the prevalence of regular promotions throughout the year [9].
付定金比直接买更贵,花式“算法杀熟”,揭露双11价格乱象→
第一财经· 2025-11-11 08:28
Core Viewpoint - The article discusses consumer complaints regarding pricing strategies during the Double 11 shopping festival, highlighting issues such as pre-sale prices exceeding direct purchase prices and the prevalence of "algorithmic price discrimination" [3][5][7]. Pricing Issues - Consumers have reported that pre-sale prices for certain products are higher than the prices available for direct purchase, leading to dissatisfaction [5][7]. - The phenomenon of "algorithmic price discrimination" is prevalent, with consumers noticing significant price fluctuations within short time frames, sometimes seeing price increases of up to 200 yuan for items in their shopping carts [5][6]. - A specific case is mentioned where a consumer found that the total price of a humidifier, including a deposit, was 1753.92 yuan, while the direct purchase price fluctuated from 1522 yuan to 1691 yuan within an hour [6][7]. Consumer Experience - Many consumers expressed frustration over the complexity of promotional mechanisms, including the use of limited-time coupons and the challenge of maximizing discounts [7][8]. - A survey indicated that consumers are increasingly facing higher prices during the Double 11 event compared to regular prices, with some products being more expensive than their historical prices [8][9]. Merchant Responses - Merchants claim that Double 11 prices are the lowest of the year, with some stating they will refund any price differences reported by consumers [11][12]. - Merchants are shifting their focus from maximizing sales volume to ensuring profitability after discounts and promotional costs [12][13]. Market Trends - The article notes a shift in consumer behavior, with a growing demand for quality and sensitivity to pricing, leading to a more rational approach to purchasing [13][14]. - The perception of Double 11 as a unique low-price event is diminishing due to the increase in regular promotional activities throughout the year [14].
双 11 价格迷局:有用户被“杀熟”,有商家称让利并盈利
Di Yi Cai Jing· 2025-11-11 06:56
Core Insights - Consumers reported issues during this year's Double 11 shopping event, including pre-sale prices being higher than direct purchase prices, frequent price fluctuations, and complex discount mechanisms [1][2][3] Pricing Issues - Many consumers experienced situations where the total price of pre-sale items exceeded the direct purchase price, leading to complaints about the effectiveness of paying deposits [1][3] - The phenomenon of "algorithmic price discrimination" emerged, with consumers noticing significant price differences for the same product based on timing and user profiles [2][3] - A specific case highlighted a consumer who found that the price of a humidifier fluctuated from 1522 yuan to 1691 yuan within an hour, indicating a lack of price stability during the event [3] Consumer Experience - Consumers expressed frustration over the complexity of promotional rules, including the use of limited-time coupons and the risk of missing out on additional discounts or gifts if they attempted to cancel and reorder [4][6] - Reports indicated that some products were priced higher during Double 11 compared to regular prices, raising questions about the transparency of pricing mechanisms [5][6] Merchant Strategies - Merchants claimed that Double 11 prices were the lowest of the year, with some offering refunds for price differences [7][8] - There was a shift in merchant focus from maximizing sales volume to ensuring profitability after discounts and promotions [8][9] Market Trends - The perception of Double 11 as a unique low-price event has diminished due to the prevalence of regular promotions throughout the year, leading to more discerning consumer behavior [9] - Consumers are increasingly prioritizing product quality and are less tolerant of complex pricing strategies, indicating a shift in market dynamics [9]
2025年上海市加湿器产品质量监督抽查结果公布
Zhong Guo Zhi Liang Xin Wen Wang· 2025-11-06 03:13
Core Insights - The Shanghai Municipal Market Supervision Administration conducted a quality inspection of humidifiers, revealing that out of 35 batches tested, 7 were found to be non-compliant [2][5]. Summary by Categories Inspection Results - A total of 35 batches of humidifiers were inspected, with 7 batches failing to meet quality standards [2]. - Among the inspected products, 15 batches were sold through physical stores, with 1 batch failing, while 20 batches were sold online, with 6 batches failing [2]. - The inspection covered products from Shanghai, Anhui, and Zhejiang provinces, with 4 batches from Shanghai showing no non-compliance [2]. Non-compliance Analysis - The non-compliance issues primarily involved labeling and instructions, which are critical for consumer safety [5]. - Specific failures included the absence of necessary information such as rated voltage, power symbols, and manufacturer details, which could mislead consumers [5]. Consumer Guidance - Humidifiers are categorized into ultrasonic, cool evaporative (non-fog), and electric heating types, each with distinct advantages and suitability for different environments [6]. - Consumers are advised to prioritize well-known brands for better quality assurance and after-sales service [6]. - Key performance parameters to consider include humidification capacity (measured in mL/h), water tank capacity, noise levels, and safety features [7][8]. Additional Features and Considerations - Some humidifiers offer extra features like ion purification, aromatherapy, humidity display, and timer functions, which can enhance user experience [8]. - The price of humidifiers varies based on brand, type, and features, and consumers should balance cost with quality and performance [9].
海量财经丨从5723元涨到7742元!双十一“越促越贵”乱象调查:规则套路比优惠多
Sou Hu Cai Jing· 2025-10-29 05:31
Core Insights - The annual shopping festival "Double Eleven" has transformed from a "money-saving carnival" into a "brain-burning trap," with consumers expressing dissatisfaction over price increases and complex discount rules [1][16] - Complaints regarding "price fraud" on platforms like Tmall and Taobao have surged, with nearly 20,000 related complaints filed on the Black Cat Complaint platform [1][16] Price Comparison - Prices during the Double Eleven event have exceeded those during the June 18 shopping festival, with some products seeing price differences of over 2,000 yuan [3][6] - For example, a refrigerator that cost 5,723 yuan during the June 18 event was priced at 7,742 yuan during Double Eleven, leading consumers to question the legitimacy of the promotions [3][6] Bundling Issues - Consumers have reported that purchasing items separately can be cheaper than using bundling discounts, with some experiencing higher prices when attempting to combine purchases [7][9] - The complexity of the bundling rules has frustrated consumers, as they find it challenging to maximize discounts [10] Coupon and Discount Changes - The value of Tmall's "Tao Coins" has decreased unexpectedly, leading to consumer frustration and a rise in return requests [12][13] - Changes in discount rules have caused confusion, with consumers losing out on potential savings due to not following specific procedures [13] Membership Discrepancies - There is a notable lack of benefits for 88VIP members compared to regular users, leading to dissatisfaction and a shift towards competitors like JD.com, which offers clearer pricing [14][15] - Consumers have reported instances where the prices for 88VIP members were higher than those for regular users, undermining the perceived value of the membership [14] Consumer Sentiment - The shift in consumer behavior from "calculating discounts" to "returning orders" reflects a growing distrust in the promotional practices of e-commerce platforms [16] - The core competitive advantage of Double Eleven is being questioned, with consumers prioritizing straightforward pricing over complex discount structures [16]
德尔玛前三季度归母净利润8872.47万元,加码研发为长远发展蓄力
Zheng Quan Shi Bao Wang· 2025-10-27 15:51
Core Viewpoint - Delmar reported a decline in revenue for Q3 2025 due to a slowdown in the small home appliance market and increased competition, while also investing in R&D to enhance product competitiveness [2] Group 1: Financial Performance - For the first three quarters of 2025, Delmar achieved a revenue of 2.384 billion yuan and a net profit attributable to shareholders of 88.7247 million yuan [2] - In Q3 2025, the company generated a revenue of 699 million yuan and a net profit of 20.0441 million yuan [2] Group 2: Product Innovation - Delmar is focusing on product innovation and technology iteration to strengthen its competitive advantage in the smart cleaning and water health sectors [3] - The company has launched several flagship new products in 2025, including advancements in its water health business with the fourth-generation ice-making technology [3] - The ADD8600 product received a five-star certification for its ice-making capabilities, marking it as one of the first international brands to achieve this [3] Group 3: Global Expansion Strategy - Delmar is actively expanding its overseas market presence as part of its globalization strategy, emphasizing a multi-brand and multi-category approach [4] - The company is leveraging local teams and channel networks in mature markets while focusing on core supermarket channels and mainstream e-commerce platforms in emerging markets [4] - Significant progress has been made in overseas operations, including participation in the China Homelife exhibition in Vietnam and a product launch event in Russia [4][5] Group 4: Future Outlook - Delmar plans to continue driving growth through technological innovation and a systematic global operation strategy to enhance market penetration [5] - The company aims to strengthen its comprehensive competitiveness in the global home appliance market through a dual-driven approach of "products + channels" [5]
德尔玛:前三季度营收23.84亿元 核心业务创新与全球化协同发力
Zhong Zheng Wang· 2025-10-27 14:33
Core Viewpoint - Delmar's Q3 2025 report shows a decline in revenue and net profit, attributed to market slowdown and increased R&D investment [1][2]. Financial Performance - For the first three quarters of 2025, Delmar achieved revenue of 2.384 billion yuan, a year-on-year decrease of 0.63% - The net profit attributable to shareholders was 88.7247 million yuan, down 14.66% - In Q3 alone, revenue was 699 million yuan, with a net profit of 20.0441 million yuan [1]. Market Environment - The small home appliance industry is experiencing a slowdown in market growth and intensified competition, impacting Delmar's revenue [1]. - Delmar is focusing on technological breakthroughs in smart cleaning and water health to enhance market competitiveness [1]. Product Innovation - Delmar has launched several flagship products in 2025, including advancements in smart cleaning and water health technologies [1]. - The fourth-generation ice-making technology allows for three output forms: slush, ice cubes, and 5°C ice water, enhancing home ice-making scenarios [1]. Global Expansion Strategy - Delmar is implementing a "multi-brand, multi-category, globalization" strategy to enhance its global operational capabilities [2]. - The company is focusing on both mature and emerging markets, leveraging local teams and channel networks to establish brand presence [2]. Overseas Market Development - Delmar's overseas expansion has shown positive results, with participation in events like the China Homelife exhibition in Vietnam and a product launch in Russia [3]. - Core categories such as vacuum cleaners and humidifiers are now available in major Russian retail channels [3]. Future Outlook - Delmar plans to continue driving growth through technological innovation and a systematic global operation strategy [3]. - The company aims to strengthen its competitive position in the global home appliance market through a dual focus on products and channels [3].
德尔玛前三季度归母净利润8872.47万元 加码研发为长远发展蓄力
Zheng Quan Ri Bao Wang· 2025-10-27 13:46
Core Insights - 德尔玛科技在2025年前三季度实现营业收入23.84亿元,归母净利润8872.47万元,第三季度营收为6.99亿元,归母净利润2004.41万元 [1] - 公司业绩波动主要受小家电行业市场规模增速放缓和激烈竞争影响,同时增加研发投入以提升产品竞争力 [1] - 德尔玛通过智能清洁与水健康两大核心业务的技术突破与产品迭代,提升市场竞争力,并在东南亚等重点市场取得实质性进展 [1] Business Performance - 2025年前三季度,德尔玛的营业收入为23.84亿元,归母净利润为8872.47万元,第三季度的营收和净利润分别为6.99亿元和2004.41万元 [1] - 公司在第三季度收入下降,主要由于市场竞争加剧和行业整体增速放缓 [1] Product Innovation - 德尔玛在智能清洁业务方面持续推出新品,进一步夯实产品矩阵 [2] - 在水健康业务方面,德尔玛推出第四代全域制冰技术,构建从水质净化到制冰输出的全链路安全保障体系 [2] Global Expansion Strategy - 公司坚持"多品牌、多品类、全球化"发展战略,持续深化海外市场布局 [2] - 在成熟市场,德尔玛利用本地团队和渠道网络优势,推进品牌与产品落地,并稳步拓展跨境电商业务 [2] - 针对新兴市场,公司通过线上线下结合的模式,重点开拓核心商超渠道和主流电商平台 [2] Market Achievements - 德尔玛在2025年5月亮相越南ChinaHomelife展会,进一步打开东南亚市场 [3] - 6月份在俄罗斯举办新品发布会,推出5款扫地机器人及17款清洁产品,完善地面清洁全场景解决方案 [3] - 目前,德尔玛的吸尘器和加湿器等核心品类已全面进驻俄罗斯当地主流零售渠道 [3]
海南离岛免税政策再升级 “一个新增”“三个优化”满足多元消费需求
Hai Nan Ri Bao· 2025-10-21 01:12
Core Viewpoint - The recent announcement by the Ministry of Finance, Customs, and the State Taxation Administration regarding the adjustment of the duty-free shopping policy for outbound travelers in Hainan is a significant move to support the construction of the Hainan Free Trade Port, set to take effect on November 1, 2023, enhancing both supply and demand sides to meet diverse consumer shopping needs [1][2]. Summary of Key Points New Additions - The policy introduces two new categories of duty-free goods: pet supplies and portable musical instruments, expanding the existing 45 categories [3]. - Three new subcategories are added: 1. "Home air purifiers and accessories" is reclassified as "small appliances," adding 15 items like robotic vacuums and humidifiers. 2. "Wearable devices and electronic consumer products" is redefined as "electronic consumer products," adding two items including digital cameras and drones. 3. The "tablet computer" category now includes digital accessories like mice and keyboards [3]. Optimizations - Six categories of domestic products are now allowed for duty-free sale in Hainan's duty-free shops, including clothing, ceramics, and coffee, with VAT and consumption tax exemptions [4]. - The policy's beneficiary group is expanded to include outbound travelers, allowing them to enjoy the duty-free shopping policy with an annual limit of 100,000 RMB, with no restrictions on the number of purchases [4]. - Local residents can now purchase "immediate pick-up" items without limit during a year if they have traveled outside the island, covering 15 categories including cosmetics and clothing [4]. Market Impact - From 2020 to August 2025, Hainan's cumulative duty-free sales reached 206.9 billion RMB, 3.8 times the total sales from 2011 to 2019, with the current sales scale accounting for over 8% of the global duty-free market [4]. - The average annual growth rate of duty-free sales from 2018 to 2024 is nearly 30%, establishing duty-free shopping as a key feature of the Hainan Free Trade Port and contributing significantly to the province's economic and social development [4].
海南离岛免税政策调整有哪些新变化?有关部门负责人进行解读——新增6类国内商品进入离岛免税店销售
Hai Nan Ri Bao· 2025-10-21 01:05
Core Viewpoint - The recent optimization of the duty-free shopping policy in Hainan aims to enhance consumer satisfaction and stimulate the local economy, responding to the diverse shopping needs of consumers and supporting the development of the Hainan Free Trade Port [2][3]. Group 1: Policy Adjustments - The new policy includes the addition of two new product categories: pet supplies and portable musical instruments, increasing the total to 47 categories [4]. - Three specific optimizations were made: allowing six categories of domestic products to be sold duty-free, expanding the eligible consumer base to include departing travelers, and permitting local residents to purchase certain items without limit after leaving the island once [5][6]. Group 2: Market Impact - From 2020 to August 2025, Hainan's duty-free sales reached 206.9 billion yuan, 3.8 times the total sales from 2011 to 2019, with an average annual growth rate of nearly 30% from 2018 to 2024 [2]. - The proportion of domestic consumers purchasing duty-free goods in Hainan increased from approximately 5% in 2018 to over 20% in 2024, while Hainan's share of the national duty-free market grew from one-quarter to nearly 70% [2]. Group 3: Consumer Experience - The policy adjustments are designed to meet the increasingly diverse shopping preferences of consumers, such as the introduction of portable musical instruments, which cater to experiential and personalized consumption [6][7]. - The new regulations aim to enhance the convenience and satisfaction of local residents, allowing them to shop more freely without being restricted by previous limitations on purchase frequency [7].