内容概要：随着人们生活品质的提升，对家居电器的便捷性和高效性提出了更高要求。即热式热水器凭 借即开即热、节省空间、节能高效等突出优势，在市场上的关注度与日俱增。但受经济下行、房地产市 场萎缩等因素影响，2019-2022年即热电热水器零售额呈现下降状态，随后2023年市场需求逐步释放， 即热电热水器零售额有所回升。到了2024年，中国即热电热水器市场迎来发展契机，在全球倡导绿色发 展的大环境下，我国 "双碳" 目标稳步推进，为即热电热水器行业的发展指明了方向。与此同时，以旧 换新政策落地实施，这一举措极大地激发了市场的潜在需求，推动着行业的发展。即热电热水器零售额 达到11.8亿元，同比上涨1.29%。 相关上市企业：苏泊尔（002032）、海尔智家（600690）、美的集团（000333）、格力电器 （000651）、万和电气（002543）、华帝股份（002035）、阿里巴巴-W（09988）、京东集团-SW （09618）、拼多多（PDD）、焦点科技（002315）等。 相关企业：奥特朗电器(广州)有限公司、广东汉诺威电器有限公司、北京飞宇电器有限公司、法罗力热 能设备(中国)有限公司、上海约普电器制造 ...

Core Viewpoint - The report titled "2025-2031 China Instant Electric Water Heater Industry Market Dynamics Analysis and Development Strategy Assessment" provides an in-depth analysis of the future market trends and potential of the instant electric water heater industry in China, highlighting its growth opportunities and strategic directions for businesses [1]. Industry Overview - The instant electric water heater industry is defined as a sector utilizing electronic heating components for rapid water heating, catering to modern consumers' needs for convenience and efficiency [3]. - The report covers various aspects of the industry, including production, demand, import and export statistics, and key enterprises, structured into 12 chapters [1]. Market Dynamics - The retail sales of instant electric water heaters experienced a decline from 2019 to 2022 due to economic downturns and a shrinking real estate market, but began to recover in 2023, with retail sales reaching 1.18 billion yuan, a year-on-year increase of 1.29% [4]. - The industry is expected to benefit from the "dual carbon" goals and the implementation of old-for-new policies, which are anticipated to stimulate market demand [4]. Supply Chain Analysis - The upstream supply chain includes critical components such as electronic heating elements, control chips, and safety devices, which directly affect the efficiency and safety of the water heaters [7]. - The midstream involves manufacturing and assembly, where manufacturers select appropriate components based on market demand [7]. - The downstream encompasses sales channels, including both online and offline platforms, with after-sales services playing a crucial role in customer satisfaction [7]. Competitive Landscape - The market is characterized by intense competition, with comprehensive brands dominating online sales due to their resource advantages, while specialized brands lead in offline markets through technical expertise [10]. - Key players in the industry include Zhejiang Supor Co., Ltd., Four Seasons Muge Technology Group Co., Ltd., Guangdong Vanward New Electric Co., Ltd., Haier Group, and Aoteng Electric (Guangzhou) Co., Ltd. [10]. Future Outlook - The report forecasts the industry's development from 2025 to 2031, focusing on investment opportunities, market trends, and potential growth drivers [32]. - It emphasizes the importance of strategic planning for companies to navigate the evolving market landscape and capitalize on emerging opportunities [32].