Core Viewpoint - CICC has downgraded the net profit forecasts for 2025 and 2026 for Blokko (00325) by 19% and 17% to 650 million and 870 million yuan respectively, while introducing a net profit forecast of 1.07 billion yuan for 2027. The target price has been reduced by 26% to 100 HKD, indicating a potential upside of 40% based on adjusted P/E ratios for 2026 and 2027 [1]. Group 1: Company Current Situation - CICC conducted a company survey and engaged in in-depth discussions with management regarding strategic reviews, new product performance, and international expansion. The firm believes that the company will focus on trending categories in 2026, which is expected to enhance performance certainty, with a continued emphasis on new product categories and international market performance [2]. Group 2: Focus on Key Categories in 2026 - In 2025, the company explored business boundaries through a global strategy targeting all demographics and price points. While the 9.9 yuan products for the lower market performed well, some categories, such as female-targeted products, did not meet internal goals, which diluted resources and affected profit performance. In 2026, the company plans to stabilize the new product launch rhythm and improve the success rate of individual products. Financially, with a mature team structure and stable personnel size, operational leverage is expected to manifest. The company aims to control the proportion of low-margin products, which, combined with economies of scale, is anticipated to stabilize and improve gross margins [3]. Group 3: Successful Development of Building Block Vehicles - The company has established building block vehicles as one of its two core strategic categories alongside building block figures, planning to maintain a monthly launch rhythm in 2026. This category is expected to contribute positively to gross margins. The core IP operation for building block figures continues to deepen, with the Transformers series effectively covering price points from 9.9 yuan to 249 yuan, while new SKU specifications for Ultraman are stimulating demand. The company’s all-demographic strategy is expected to see an increase in adult-targeted products in the second half of 2025 [4]. Group 4: Strong International Performance - In the second half of 2025, the company’s overseas business is expected to continue high growth, with a projected doubling in performance. Thanks to pricing strategies and product strength, the company maintains a price advantage despite North American tariffs and has successfully entered mainstream channels like Walmart. North America is anticipated to become the largest single overseas market in 2026, while the company plans to expand its presence in Southeast Asia, particularly in Thailand and Vietnam, supported by logistics and warehousing. Additionally, the European team is currently being built, indicating significant future potential [5].

Summary of Bruco's 2025 Half-Year Earnings Call Company Overview - **Company**: Bruco - **Period**: First half of 2025 Financial Performance - Bruco achieved a net profit of **297 million RMB** in H1 2025, turning around from a loss of **255 million RMB** in H1 2024 [2][3] - Adjusted net profit increased by **9.6%** year-on-year to **320 million RMB**, with an adjusted net profit margin of **23.9%** [2][3] - Total revenue for H1 2025 reached **1.338 billion RMB**, representing a **27.9%** year-on-year growth [3] - Gross profit increased by **16.9%**, with an overall gross margin of **48.4%**, down **4.5 percentage points** from the previous year due to increased R&D investments [3][7] Product Sales Performance - As of June 30, 2025, Bruco had over **925 SKUs** available, with total sales exceeding **110 million units** in H1 2025 [2][4] - Products for the **6-16 age group** accounted for **82.6%** of revenue, while products for those **16 and older** increased their revenue contribution from **10%** to **15%** [2][4] - The **9.9 RMB Starry Edition** series attracted new users, contributing **216 million RMB** to total revenue, with one-third of buyers being new customers [4][9] Sales Channels and Market Performance - Domestic distributors contributed **1.21 billion RMB** to revenue, a **26.5%** increase year-on-year, accounting for **90.6%** of total revenue [2][6] - Online sales reached **110 million RMB**, up **44.6%**, representing **8%** of total revenue [2][6] - Overseas revenue surged by **900%** to **110 million RMB**, indicating successful market expansion strategies [2][6] Cost and Expense Management - Gross margin declined due to new product mold investments and rising overseas shipping costs [7] - Selling expenses increased to **13.2%** of revenue, while R&D expenses rose to **9.6%** due to personnel increases and new IP design investments [7] - Administrative expenses decreased to **3.5%** due to the absence of one-time equity compensation from the previous year [7] Inventory and Working Capital Management - Inventory balance reached **294 million RMB**, a **5.7%** increase year-on-year, with inventory turnover days rising to **79 days** [7] - Accounts receivable turnover days increased to **17 days**, while accounts payable turnover days rose to **152 days** [7] New Product Development and User Acquisition - Bruco launched **270 new products** in H1 2025, with **70%** being extensions of existing categories [8] - The company aims to enhance user acquisition through innovative products and IP expansions, with a focus on attracting new demographics [9][19] IP Collaboration and Expansion - Bruco renewed contracts with key IPs such as **Kamen Rider** and **Pokémon**, extending collaboration with **Disney** until 2029 [4][16] - The company is actively expanding overseas licensing, with successful sales of IPs like **Marvel** and **Star Wars** in North America and Asia [4][16] Brand Promotion and Market Engagement - The **BFC competition** significantly boosted brand recognition, with over **7,600 events** held across **150 cities** and participation from over **50,000 players** [17] - The company is focusing on converting new users into loyal customers through targeted marketing strategies [25] Future Outlook and Strategic Focus - Bruco plans to continue expanding its product offerings and market presence, particularly in the **high-end product segment** [34] - The company anticipates a **70% to 80%** year-on-year revenue growth in H2 2025, with an overall annual growth target of over **50%** [43] Conclusion - Bruco's strong performance in H1 2025 reflects effective product strategies, successful market expansion, and a focus on user acquisition through innovative offerings and IP collaborations. The company is well-positioned for continued growth in the second half of the year.