Summary of the Conference Call on the Tobacco Industry and Philip Morris International Industry Overview - The traditional tobacco industry has experienced significant changes, particularly in the U.S. market, where per capita smoking volume grew at a compound annual growth rate (CAGR) of 8% from 1900 to 1960, but saw a 20% decline from 1975 to 1994 due to anti-smoking campaigns [1][5] - The global tobacco industry is shifting from traditional cigarettes to new tobacco products, with Philip Morris International (PMI) leading this transition [2][16] Key Points on Philip Morris International - PMI has become the largest tobacco company globally through globalization and has actively transitioned to new tobacco products, especially heated tobacco products (HTPs) [1][5] - As of 2024, PMI's smoke-free products cover nearly 40 million users, with IQOS users reaching 32 million and a user conversion rate of 72% [6][7] - PMI's market share for IQOS in the global market stands at 77%, indicating a dominant position [6][7] - PMI forecasts a 12%-14% growth in smoke-free product sales for 2025, with HTPs expected to grow by 10%-12% and nicotine replacement products by 38%-45% [7] Competitors and Market Dynamics - British American Tobacco (BAT) and Japan Tobacco are also increasing their focus on new tobacco products, aiming for 50% of their sales to come from these products by 2035. As of the end of 2024, their new product shares are 13% and 3%, respectively, compared to PMI's over 40% [8] - The heated tobacco category is seen as having explosive growth potential, with only three companies currently selling four products, led by PMI [11] Chinese Market Potential - China accounts for nearly 40% of global cigarette sales, presenting a significant growth opportunity for new tobacco products [9] - Although the domestic heated tobacco market has room for improvement compared to international leaders, the recent introduction of HTPs in the U.S. suggests potential changes in China [9][15] Emerging Trends and Future Outlook - The new tobacco industry is expected to be a long-term trend, with substantial opportunities arising from the global tobacco revolution over the next 5 to 10 years [16] - The development of nicotine pouches is growing, but they are unlikely to become mainstream due to their limited appeal [12] - Companies like Smoore International and China Tobacco Hong Kong are highlighted as key players in the new tobacco landscape, with Smoore being the most engaged in the heated tobacco sector [13][14] Conclusion - The tobacco industry is undergoing a significant transformation, with PMI at the forefront of this shift towards new tobacco products. The competitive landscape is evolving, with both established players and emerging companies vying for market share in a rapidly changing environment. The Chinese market, in particular, holds vast potential for growth in new tobacco products, making it a focal point for future developments in the industry [9][15][16]