Core Viewpoint - Gujinggongjiu is successfully promoting Chinese liquor culture internationally, particularly in Japan, through various strategic initiatives and product launches, showcasing the brand's commitment to quality and cultural heritage [1][3][11] Group 1: International Expansion - Gujinggongjiu's internationalization journey has evolved from "going out" to "integrating in," with significant participation in global events like the World Expo since 1988 [3][8] - The brand's recent activities in Japan, including the unveiling of the Tokyo Cultural Research Center, signify a strategic move to deepen local market integration and foster cross-cultural dialogue [1][3] Group 2: Cultural and Product Innovation - The brand emphasizes cultural heritage through the demonstration of traditional brewing techniques, such as the "Nine Fermentation Method," which is recognized as a national intangible cultural heritage [4][6] - The launch of the "Gu Jing Gong Jiu National Trend Edition" in Japan aligns with global trends towards health and natural products, enhancing the brand's appeal to modern consumers [4][10] Group 3: Brand Value and Recognition - Gujinggongjiu ranks as the fourth most valuable liquor brand in China and the top in Anhui, benefiting from extensive brand promotion, including partnerships with major events like the Spring Festival Gala [8][10] - The brand's consistent presence at the World Expo has solidified its reputation as a leading representative of Chinese liquor culture on the global stage [8][11] Group 4: Industry Integration and Future Outlook - The company is pursuing a "liquor+" integration strategy, exploring synergies with tourism, culture, and health sectors to present a dynamic image of modern Chinese liquor enterprises [10][11] - Gujinggongjiu aims to continue its sustainable development path, rooted in quality and cultural innovation, while expanding its global footprint [11]