Core Viewpoint - The article discusses the strategic initiatives of Gujinggongjiu to adapt to the challenges in the liquor industry, focusing on product innovation, health integration, and international expansion as key areas for growth and resilience in a competitive market [3][6][9]. Group 1: Financial Performance - Gujinggongjiu reported a revenue of 16.425 billion yuan and a net profit of 3.96 billion yuan for the first three quarters [3]. - The liquor industry is expected to face a significant adjustment by 2025, characterized by reduced volume, declining prices, and high inventory pressure [3]. Group 2: Product Innovation - The company is launching the "Yearly Original Light Gu 20" to target younger consumers, emphasizing a "light" drinking experience that aligns with current market trends [3][4]. - Gujinggongjiu is reviving classic products like the Old Porcelain Tribute and Old Glass Tribute to evoke nostalgia and cater to price-sensitive consumers [5]. - The introduction of health-oriented products, such as the "Vitality," "Power," "Transparency," and "Worry-Free" functional health wines, reflects the company's proactive approach to health trends [5]. Group 3: Business Model Evolution - The "White Liquor + Health" strategy represents a significant shift, with the establishment of "Gujing Light Health Society" to create a comprehensive consumer ecosystem [6][7]. - This new model integrates health drinks, light meals, and cultural experiences, transforming the brand from a mere product seller to a health lifestyle partner [7]. Group 4: International Expansion - Gujinggongjiu has been actively participating in international events, such as the Osaka World Expo, to enhance its global brand presence [8][9]. - The company has formed strategic alliances with Japanese firms to expand its market reach and improve sales channels abroad [9]. - The cultural connection between Chinese liquor and historical civilizations is leveraged to facilitate understanding among overseas consumers [9].

同时，产品的热销，也吸引来众多白酒大V为老瓷贡的热度再添一把火，推荐为"国民十大光瓶酒""50 元以下超高性价比口粮酒"榜单之列。古井贡酒也聚焦济南、呼尔浩特等大商布局城市，邀请当地网红 达人测评，目前#老瓷贡话题在抖音播放量已超4000万，引发不少酒友晒图分享、搜索，老瓷贡关键词 指数同比、环比均增长200%+。 在古井贡酒老瓷贡布局的重点市场，多处城市地标建筑上，老瓷贡的宣传海报频频可见，也为城市里忙 碌的人群，挑选品质口粮酒提供一个不错的选择。 临近中秋，朋友欢聚，回家探亲，独饮小酌，少不了带上两瓶纯粮好酒。在这个中秋档活动中，古井贡 酒老瓷贡，传承老味道、老工艺，深受酒友喜爱，成了不少人囤货清单的必买产品。 天猫白酒中秋热卖榜双榜热销 在刚结束的2025年天猫中秋团圆季大促活动，古井贡酒老瓷贡连续上榜中秋热卖榜单TOP1、200-500元 热销榜单TOP3，同时借助天猫古井贡酒超级品牌日资源的加持，掀起光瓶酒的囤货热潮。 在天猫古井贡酒官方旗舰店的评论区里，众多酒友对老瓷贡评价颇高，"包装好，大气复古"、"50元价 位段的品质口粮酒"、"口感好"、"物超所值"，这些评价是酒友的认可，也是老瓷贡最大的产 ...