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九月金秋开酿,古井贡酒香飘2025世界制造业大会
新华网财经· 2025-09-23 10:10
从亳州曹操献酒的千年回响,到合肥"科里科气" 的节拍,一场古今交融的贡酒文化盛宴已经启幕。 在内陈列古井贡酒、黄鹤楼酒、明光酒的古井名酒大家庭,年份原浆轻度古20、神力酒等热销新品,古井贡酒"白酒+大健康"产业系列产品等"心选"好 物。 作为古井贡酒的四大重要品牌IP之一,秋酿活动首次开创了2025第十二届古井贡酒·年份原浆秋季开酿美酒文化周。9月19日至23日,"亳州古井酒神广 场"与"合肥世界制造业大会专场"的双城联动开启。 世界制造业大会作为秋酿活动的专场之一,向广大消费者呈现秋日的醉美酒香。这场跨越千年的美酒文化之旅,在酒香中读懂传承,在智造中遇见未来。 古井贡酒作为中国制造业企业500强,再次荣登今年的榜单,位列第413位。 以特约生态伙伴和战略合作品牌的身份,深度融入大会筹备与运营全流程,助力安徽制造业转型升级,开启与世界制造业大会第八年的携手同行。 这场具有重要国际影响力的制造业盛会,以"智造世界·创造美好"为主题,开展开幕式暨主旨演讲、重大项目对接、重点产业链供应链供需对接、大会发 布等,4场重大活动,6场项目对接活动,23场专项活动。 此次大会特别开设了10个综合展区,全方位、多维度呈现制造 ...
九月金秋开酿,古井贡酒香飘2025世界制造业大会
Xin Lang Cai Jing· 2025-09-22 08:39
出火 E 打目 B 中国制造业 TEE 中国 歌 INTEN YUAN JE 古20 工量分 lik 源自国保 安 池 . BREADERS 622 17 274 古井贡酒作为中国制造业企业500强,再次荣登今年的榜单,位列第413位。 告位展 · 訓信美好 025世界制造业大会 025 WORLD MANUFACTURING CONVENTION 兹授予 HEREBY AWARD 从亳州曹操献酒的千年回响,到合肥 "科里科气" 的时代节拍,一场古今交融的贡酒文化盛宴已经启 幕! 作为古井贡酒的四大重要品牌IP之一,秋酿活动首次开创了2025第十二届古井贡酒·年份原浆秋季开酿 美酒文化周。9月19日至23日,"亳州古井酒神广场"与"合肥世界制造业大会专场"的双城联动就此开 启! 世界制造业大会作为秋酿活动的专场之一,向广大消费者呈现秋日的醉美酒香。诚邀您共赴这场跨越千 年的美酒文化之旅,在酒香中读懂传承,在智造中遇见未来! 安徽古井贡酒股份有限公司 为2025世界制造业大会 As 2025 World Manufacturing Convention Special Invited Ecological Pa ...
2025第十二届古井贡酒·年份原浆秋季开酿美酒文化周启动
Group 1 - The 2025 12th Gujinggongjiu Autumn Brewing Cultural Week is taking place from September 19 to 23, featuring a dual-city event in "Bozhou Gujing Wine God Square" and "Hefei World Manufacturing Conference Special Session" [1] - Anhui Gujinggongjiu Co., Ltd. is a strategic partner for the event, showcasing its transformation towards "high-end, intelligent, and green" manufacturing at the Hefei World Manufacturing Conference [3] - The event includes immersive experiences for consumers, such as engaging with traditional brewing techniques and participating in interactive activities [3] Group 2 - The "Yearly Original Light Gu20: Meet Hefei" tasting night on September 20 offers consumers a city tour and an immersive experience of "urban culture" and "innovative cocktail mixing" [4] - The event features cultural exchanges and discussions on the development opportunities for Chinese liquor, with participation from representatives of the Chinese Liquor Association [4][5] - Gujing Health is launching a new market for health-oriented products, integrating instant health drinks and cultural liquor experiences, emphasizing the company's commitment to health and wellness [5]
行业“深水区”:除了控量稳价,酒企还能做什么?|财报解读②
Sou Hu Cai Jing· 2025-09-03 16:05
Core Insights - The overall performance of the liquor industry is under pressure, with 20 listed liquor companies reporting a total revenue of 241.28 billion yuan in the first half of 2025, a slight decrease of 1.59% year-on-year, and net profits also facing challenges [1] - The industry is experiencing a significant divergence, with only 6 companies achieving both revenue and net profit growth, and only 4 companies maintaining positive revenue growth in the second quarter [1][2] - Major liquor companies are proactively adjusting strategies and innovating to strengthen core competitiveness and market share amid the industry's complex environment [1][4] Industry Performance - The liquor industry is currently in a "deep water zone" characterized by reduced volume, falling prices, and high inventory levels, leading to a cautious approach among companies [1][2] - Companies like Moutai and Gujing Gongjiu have acknowledged the industry's deep adjustment and the need for structural optimization to navigate the current cycle [1][2] Strategic Adjustments - "Proactive deceleration, controlling volume and stabilizing prices" has become a common strategy among liquor companies, with a focus on stability in their 2025 targets [2][4] - Nine companies have reduced contract liabilities to alleviate pressure on traditional channels, indicating a flexible market operation strategy [4] Inventory Management - The current "suspension of sales" trend is a significant market adjustment tool, with a broader product coverage and increased participation from both major and regional brands [5][7] - As of June 2025, the total inventory of 20 listed liquor companies reached approximately 170 billion yuan, reflecting a growing trend [7] Low-Alcohol Trend - The low-alcohol trend is gaining momentum, with companies like Wuliangye and Gujing Gongjiu launching new low-alcohol products to meet changing consumer preferences [8][10] - The low-alcohol market is projected to grow at a compound annual growth rate of 30%, with expectations to exceed 74 billion yuan by 2025 [11] Cross-Industry Innovations - Liquor companies are actively pursuing cross-industry innovations to expand their market reach and appeal to diverse consumer groups [14][18] - Collaborations with retail giants and the introduction of new product lines are strategies employed to enhance market penetration and operational efficiency [15][20]
2025双节酒商困局:库存压顶下,低度化能否突围?
Sou Hu Cai Jing· 2025-09-02 16:30
Core Viewpoint - The Chinese liquor market is facing significant challenges as traditional high-end liquor sales decline, while low-alcohol beverages are gaining popularity, indicating a shift in consumer preferences and market dynamics [1][3][5]. Group 1: Market Challenges - The liquor industry is experiencing a "triple dilemma" with increasing inventory, price inversion, and shrinking demand, leading to operational difficulties for liquor merchants [3][6]. - Over 58% of distributors reported increased inventory levels, with an average inventory turnover period exceeding 900 days and a 25% year-on-year increase in stock volume [3][6]. - More than 50% of distributors and retailers are facing price inversions, with some selling at a loss, unable to cover basic operational costs [3][5]. Group 2: Shifting Consumer Preferences - The demand for high-end liquor has weakened due to new regulations and changing consumer behavior, with many opting for lower-priced alternatives [5][6]. - The market for low-alcohol beverages is projected to grow significantly, with an expected market size of 74 billion yuan by 2025 and a compound annual growth rate of 25% [6][12]. Group 3: New Growth Opportunities - Companies are adapting to the low-alcohol trend by launching new products, such as low-alcohol white liquors targeting younger consumers and specific social settings [10][14]. - The craft beer sector has shown a compound annual growth rate of 17% from 2019 to 2023, with the market expected to exceed 130 billion yuan by 2025 [12][14]. - The success of products like Mei Jian Qing Mei wine, which saw over 20% year-on-year growth in early 2025, highlights the potential of low-alcohol beverages to drive sales and improve inventory turnover [12][14].
2025年双节临近,酒商的困境与机遇
Sou Hu Cai Jing· 2025-09-02 12:21
Group 1 - The liquor market is facing a "triple dilemma" with increasing inventory, price inversion, and shrinking demand as the 2025 double festival approaches [1][3] - Over 58% of distributors reported increased inventory, with an average inventory turnover period exceeding 900 days and a 25% year-on-year increase in stock levels [3] - More than 50% of distributors and retailers are experiencing price inversion, with some selling at a loss, unable to cover basic operational costs [3] Group 2 - The demand for high-end liquor has declined significantly due to new regulations and changing consumer preferences, leading to a drop in core consumption scenarios [5][12] - Traditional growth models based on brand premium and channel pressure are failing, prompting a shift towards low-alcohol beverages as a new growth avenue [5][12] - The low-alcohol beverage market is projected to reach 74 billion yuan by 2025, with a compound annual growth rate of 25% [5][10] Group 3 - The younger consumer demographic is driving trends towards lower alcohol content, health consciousness, and refined taste, leading to the rise of fruit wines, craft beers, and sparkling wines [7][10] - Major liquor companies are launching low-alcohol products to adapt to changing consumer preferences, such as 29-degree low-alcohol white liquor and 26-degree light ancient liquor [8][10] - The craft beer sector has seen a compound annual growth rate of 17% from 2019 to 2023, with market size expected to exceed 130 billion yuan by 2025 [10]
古井贡酒推出26度年份原浆“轻度古20” 回应消费者饮酒体验新需求
Zheng Quan Ri Bao Wang· 2025-08-20 02:58
Group 1 - The Chinese liquor industry is experiencing changes driven by new consumption and health concepts, with Gujing Gongjiu launching the "Light Ancient 20" to meet evolving consumer demands [1] - Gujing Gongjiu integrates health concepts into its production process, maintaining traditional flavors while offering modern drinking experiences [1] - The company leverages its resources in Bozhou, known as the "World Medicine Capital," to create functional health wines like "Gujing Shenli Wine" [1] Group 2 - Gujing Gongjiu aims to build a more complete liquor consumption ecosystem by focusing on the "Light Ancient 20" and reviving classic brands [2] - Industry experts highlight that Gujing Gongjiu's innovation allows for a low-alcohol product that retains flavor, appealing to younger consumers who desire a lighter drinking experience [2] - The trend towards low-alcohol beverages reflects fragmented drinking scenarios, with Gujing Gongjiu positioning its products as premium choices rather than compromises [2]