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古井贡酒亮相2025世界制造业大会,以“绿色智造”开启秋酿新篇章
Guo Ji Jin Rong Bao· 2025-09-24 05:55
Core Viewpoint - The 2025 World Manufacturing Conference opened in Hefei, showcasing Gujing Gongjiu's commitment to "green brewing and intelligent manufacturing" through an immersive exhibition hall, which also served as a venue for the 12th Gujing Gongjiu Autumn Brewing Cultural Week [2][3] Group 1: Event Overview - The Autumn Brewing Ceremony adopted a "Bohzhou-Hefei" dual-city model, enhancing the cultural significance of Bohzhou as the origin of Gujing Gongjiu while leveraging Hefei's platform to elevate the event's national and international profile [3] - The ceremony included traditional elements such as the public worship of the wine god Cao Cao and the collection and auction of the first brew, revitalizing the ancient brewing method "Nine Fermentation Method" that has been in practice for over 1800 years [3] Group 2: Innovation and Technology - The exhibition hall served as a "miniature showcase" for Gujing Gongjiu's industrial upgrade strategy, emphasizing the theme of "green brewing and intelligent manufacturing" [4] - The hall featured a digital model "1+2+6+N" for intelligent manufacturing, allowing visitors to understand the quality control throughout the entire lifecycle from grain procurement to brewing [4] - The introduction of the "Gujing Light Health Society" marked a strategic shift from "liquor" to "liquor + health," creating a composite space for health drinks and cultural experiences [4] Group 3: Cultural Integration - The event integrated brand storytelling with national culture and modern life, reinforcing the brand's historical roots through traditional rituals and interactive games [6] - Gujing Gongjiu's internationalization was highlighted by showcasing products sold in over 30 countries, reflecting the brand's ongoing global expansion [6] - The company aims to combine "Chinese brewing" with "Chinese intelligent manufacturing," establishing an international image through the World Manufacturing Conference [6]
九月金秋开酿,古井贡酒香飘2025世界制造业大会
新华网财经· 2025-09-23 10:10
从亳州曹操献酒的千年回响,到合肥"科里科气" 的节拍,一场古今交融的贡酒文化盛宴已经启幕。 在内陈列古井贡酒、黄鹤楼酒、明光酒的古井名酒大家庭,年份原浆轻度古20、神力酒等热销新品,古井贡酒"白酒+大健康"产业系列产品等"心选"好 物。 作为古井贡酒的四大重要品牌IP之一,秋酿活动首次开创了2025第十二届古井贡酒·年份原浆秋季开酿美酒文化周。9月19日至23日,"亳州古井酒神广 场"与"合肥世界制造业大会专场"的双城联动开启。 世界制造业大会作为秋酿活动的专场之一,向广大消费者呈现秋日的醉美酒香。这场跨越千年的美酒文化之旅,在酒香中读懂传承,在智造中遇见未来。 古井贡酒作为中国制造业企业500强,再次荣登今年的榜单,位列第413位。 以特约生态伙伴和战略合作品牌的身份,深度融入大会筹备与运营全流程,助力安徽制造业转型升级,开启与世界制造业大会第八年的携手同行。 这场具有重要国际影响力的制造业盛会,以"智造世界·创造美好"为主题,开展开幕式暨主旨演讲、重大项目对接、重点产业链供应链供需对接、大会发 布等,4场重大活动,6场项目对接活动,23场专项活动。 此次大会特别开设了10个综合展区,全方位、多维度呈现制造 ...
古井贡酒携“四品六香”全明星阵容亮相2025春季糖酒会
Peng Pai Xin Wen· 2025-03-25 13:54
Core Viewpoint - Gujinggongjiu showcased its "Four Products and Six Aromas" all-star lineup at the 2025 Spring Sugar and Wine Fair, combining traditional and modern elements to highlight its brand history and innovative spirit [1][3] Group 1: Product Showcase - Gujinggongjiu presented a full range of products, including its best-selling original raw liquor and international new products, catering to diverse market demands and providing high-quality collaboration opportunities for customers [1] - The highlight of the fair was the introduction of Gujinggongjiu's eighth generation, which inherits the legacy of the brand's first national gold award in 1963, showcasing traditional brewing methods and significant market potential [5] - The launch of Laoci Gong, a popular national liquor, demonstrated Gujinggongjiu's strong consumer base, utilizing traditional solid-state fermentation and high-quality grains to gain widespread recognition in the market [6] Group 2: Health Industry Engagement - Gujinggongjiu is strategically entering the "liquor + health" industry by launching innovative products such as health wines and herbal enzymes, aiming to capture opportunities in the trillion-dollar health consumption market [8] Group 3: Brand Collaboration and Innovation - Mingguang Liquor, in partnership with Gujinggongjiu, showcased unique products like Ming Green Liquid, which uses protected geographical indication ingredients, attracting significant attention at the fair [9][11] - The fair featured interactive experiences, including a blind tasting challenge, allowing visitors to engage with the brand and reminisce about the golden years of the liquor industry [12] Group 4: Market Dynamics and Opportunities - The Spring Sugar and Wine Fair serves as a communication platform between liquor companies and distributors, helping them find new profit growth points amid industry adjustments [13]
古井贡酒,因何大成?
Xin Lang Cai Jing· 2025-03-24 09:10
Core Viewpoint - Gujinggongjiu has achieved remarkable success by occupying high-value positions in the market, leveraging its status as a national famous liquor and focusing on health and cultural values [1][9]. Group 1: National Famous Liquor - Gujinggongjiu has been recognized as a national famous liquor since 1963, winning the title four times and establishing itself among the "Old Eight Famous Liquors" [3][4]. - The brand emphasizes the prestige associated with being a national famous liquor, which significantly enhances consumer perception and product value [3][4]. - The acquisition of Hubei Huanghelou Liquor in 2016 created a unique "Chinese Double Famous Liquor" landscape, further solidifying Gujinggongjiu's market position [4][5]. Group 2: Health and Wellness - With the rise of health consciousness among consumers, Gujinggongjiu has positioned itself as a leader in promoting "healthy drinking" concepts [5][6]. - The company established Anhui Gujing Health Technology Co., Ltd. in 2013 to develop functional foods and health products, leveraging its location in a major traditional Chinese medicine hub [5][6]. - New health products showcased at trade events, such as the "Xinggan Baobei" and various herbal teas, have received positive feedback for their health benefits [6][7]. Group 3: Cultural Significance - Gujinggongjiu emphasizes its cultural heritage through three main cultural pillars: Tribute Wine Culture, Dragon Wine Culture, and Year Wine Culture [7][9]. - The Tribute Wine Culture is rooted in historical practices, enhancing the brand's identity as "China's First Tribute" [7][8]. - The Dragon Wine Culture symbolizes nobility and heritage, while the Year Wine Culture connects the brand to traditional celebrations, reinforcing its cultural relevance [8][9].