Core Viewpoint - Gujinggongjiu showcased its "Four Products and Six Aromas" all-star lineup at the 2025 Spring Sugar and Wine Fair, combining traditional and modern elements to highlight its brand history and innovative spirit [1][3] Group 1: Product Showcase - Gujinggongjiu presented a full range of products, including its best-selling original raw liquor and international new products, catering to diverse market demands and providing high-quality collaboration opportunities for customers [1] - The highlight of the fair was the introduction of Gujinggongjiu's eighth generation, which inherits the legacy of the brand's first national gold award in 1963, showcasing traditional brewing methods and significant market potential [5] - The launch of Laoci Gong, a popular national liquor, demonstrated Gujinggongjiu's strong consumer base, utilizing traditional solid-state fermentation and high-quality grains to gain widespread recognition in the market [6] Group 2: Health Industry Engagement - Gujinggongjiu is strategically entering the "liquor + health" industry by launching innovative products such as health wines and herbal enzymes, aiming to capture opportunities in the trillion-dollar health consumption market [8] Group 3: Brand Collaboration and Innovation - Mingguang Liquor, in partnership with Gujinggongjiu, showcased unique products like Ming Green Liquid, which uses protected geographical indication ingredients, attracting significant attention at the fair [9][11] - The fair featured interactive experiences, including a blind tasting challenge, allowing visitors to engage with the brand and reminisce about the golden years of the liquor industry [12] Group 4: Market Dynamics and Opportunities - The Spring Sugar and Wine Fair serves as a communication platform between liquor companies and distributors, helping them find new profit growth points amid industry adjustments [13]

Core Viewpoint - Gujinggongjiu has achieved remarkable success by occupying high-value positions in the market, leveraging its status as a national famous liquor and focusing on health and cultural values [1][9]. Group 1: National Famous Liquor - Gujinggongjiu has been recognized as a national famous liquor since 1963, winning the title four times and establishing itself among the "Old Eight Famous Liquors" [3][4]. - The brand emphasizes the prestige associated with being a national famous liquor, which significantly enhances consumer perception and product value [3][4]. - The acquisition of Hubei Huanghelou Liquor in 2016 created a unique "Chinese Double Famous Liquor" landscape, further solidifying Gujinggongjiu's market position [4][5]. Group 2: Health and Wellness - With the rise of health consciousness among consumers, Gujinggongjiu has positioned itself as a leader in promoting "healthy drinking" concepts [5][6]. - The company established Anhui Gujing Health Technology Co., Ltd. in 2013 to develop functional foods and health products, leveraging its location in a major traditional Chinese medicine hub [5][6]. - New health products showcased at trade events, such as the "Xinggan Baobei" and various herbal teas, have received positive feedback for their health benefits [6][7]. Group 3: Cultural Significance - Gujinggongjiu emphasizes its cultural heritage through three main cultural pillars: Tribute Wine Culture, Dragon Wine Culture, and Year Wine Culture [7][9]. - The Tribute Wine Culture is rooted in historical practices, enhancing the brand's identity as "China's First Tribute" [7][8]. - The Dragon Wine Culture symbolizes nobility and heritage, while the Year Wine Culture connects the brand to traditional celebrations, reinforcing its cultural relevance [8][9].