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创新服务方式 激活消费动能
Ren Min Ri Bao· 2025-11-19 22:20
Core Insights - The financial support from Postal Savings Bank is significantly enhancing the development of the cultural and tourism industry across various regions in China, facilitating project upgrades and improving service capabilities [1][2][3][4]. Group 1: Financial Support and Impact - In Shandong Qufu, the "Nishan Sacred Site" is attracting a large number of visitors due to unique educational projects, supported by over 800 million yuan in loans from Postal Savings Bank [1]. - In Guizhou Bijie, the renovation of the Zhi Jin Cave scenic area, funded by 30 million yuan from Postal Savings Bank, has led to a substantial increase in visitor numbers [1]. - As of the end of October this year, the wholesale loan scale directed towards the cultural and tourism sector by Postal Savings Bank has increased by 38% compared to the end of last year [1]. Group 2: Innovative Financial Products - In Xi'an, the Postal Savings Bank provided nearly 10 million yuan in loans to 20 local homestay businesses, addressing their funding shortages and enabling significant revenue growth during the summer [2]. - The "Meizhou Homestay Loan" in Fujian has a maximum limit of 500,000 yuan, with a simple process and flexible terms, while the "Ancient City Business Circle Loan" in Yunnan supports local merchants in optimizing operations [2]. Group 3: Project Upgrades and Diverse Offerings - In Guangdong Shaoguan, a loan of 190 million yuan was issued to support the upgrade of cable cars and boats, enhancing the overall tourism experience [3]. - In Tibet Lhasa, a strategic partnership was formed to promote the large-scale epic performance "Princess Wencheng," showcasing the integration of culture and tourism [3]. - Postal Savings Bank is expanding its financial support to include non-material cultural heritage protection and cultural creative development, enhancing the management efficiency and consumer experience in the tourism sector [3]. Group 4: Commitment to Industry Development - In Dali, Yunnan, a dyeing craftsman expanded his workshop with the support of Postal Savings Bank, while in Zhejiang, the bank provided credit loans to local "old brand" enterprises [4]. - The "Chao You Ancient City" comprehensive management platform launched in Guangdong integrates various tourism services, reflecting the bank's commitment to driving industry growth through innovative financial solutions [4]. - Postal Savings Bank aims to continue deepening the integration of finance and tourism, contributing to rural revitalization and regional economic development [4].
中国邮政储蓄银行助力文旅产业转型升级 创新服务方式 激活消费动能
Ren Min Ri Bao· 2025-11-19 21:57
Core Insights - The news highlights the significant role of Postal Savings Bank in supporting the cultural and tourism industry through targeted financial services, which has led to the enhancement of various tourist attractions and the overall industry transformation [1][2][3][4]. Group 1: Financial Support for Cultural and Tourism Projects - In Shandong Qufu, the "Nishan Sacred Site" has attracted many visitors due to unique educational projects, supported by over 800 million yuan in loans from Postal Savings Bank [1]. - In Guizhou Bijie, the renovation of the Zhi Jin Cave scenic area, funded by 30 million yuan from Postal Savings Bank, has significantly improved visitor reception capacity [1]. - As of the end of October this year, the wholesale loan scale directed towards the cultural and tourism sector by Postal Savings Bank has increased by 38% compared to the end of last year [1]. Group 2: Addressing Funding Challenges for Businesses - In Xi'an, a local inn operator received a 1 million yuan credit loan within three days, enabling significant upgrades and increased summer revenue [2]. - Postal Savings Bank has issued nearly 10 million yuan in loans to 20 local inn businesses in Xi'an, effectively addressing their funding shortages [2]. - Various regions, including Fujian and Yunnan, have seen the introduction of specialized loan products to support the local hospitality industry, enhancing financial backing for the integration of culture and tourism [2]. Group 3: Upgrading Major Projects and Diversifying Tourism Offerings - In Guangdong Shaoguan, Postal Savings Bank provided a loan of 190 million yuan to support the upgrade of tourist facilities, enhancing the overall visitor experience [3]. - In Tibet Lhasa, a strategic partnership was formed to promote a large-scale cultural performance, showcasing the integration of culture and tourism [3]. - The bank's financial support has evolved from aiding small businesses to participating in significant cultural tourism projects, thereby improving management efficiency and consumer experience [3]. Group 4: Innovative Financial Services and Future Directions - In Dali, Yunnan, artisans have expanded their workshops with the help of Postal Savings Bank, which also supports local traditional enterprises with innovative credit products [4]. - The bank has launched a comprehensive management platform for tourism services in Guangdong, integrating various aspects of the visitor experience [4]. - Postal Savings Bank aims to continue its deep integration of finance and tourism, contributing to rural revitalization and regional economic development [4].