Group 1: Graduation Travel Trends - The graduation travel market is characterized by "short-distance high frequency, combining short and long trips" with a peak expected from June 10 to before summer vacation [1] - Post-2005 students, who are more independent in travel decisions, prefer unique and flexible travel experiences, balancing cost-effectiveness with emotional value [1] - Nearly 55% of graduation travel users prefer to travel in groups of 2-3 people, with popular destinations including Chengdu, Kunming, and Chongqing [2][3] Group 2: High Exam Economy - The "high exam economy" continues to thrive, with practical items like watches and qipaos gaining popularity among consumers [4][7] - A silent watch designed for exam scenarios saw over 100 pre-orders on its first day, indicating strong demand for practical and innovative products [5] - High-end qipaos experienced a significant sales increase, with some stores reporting growth rates of up to 623% [7] Group 3: Student Discounts and Promotions - Various local attractions are offering student-exclusive discounts, such as Guangzhou Tower providing tickets at a reduced price for students [8] - Free entry to parks and attractions is available for 2025 high school graduates, encouraging post-exam leisure activities [9][10] - The promotion period for these offers spans from June 10 to August 9, targeting recent graduates with special deals [11][12]

Group 1 - The "Gaokao economy" is gaining momentum as millions of students prepare for the upcoming exams, with practical equipment designed for exam scenarios becoming a new consumer hotspot [1][2] - Guangbai Co. is leveraging consumer trends by launching a silent watch specifically designed for exam environments under its century-old watch brand, Li Zhan Ji, while also promoting cultural blessing consumption [1][2] - The silent watch series combines traditional craftsmanship with modern needs, receiving a positive response from young consumers, with over 100 pre-orders on the first day of online sales [2][3] Group 2 - Sales of high-end qipaos have surged significantly, with some stores reporting increases of up to 623% year-on-year, driven by parents and teachers purchasing them as encouragement for students [3] - Creative cultural products related to the Gaokao, such as sunflower decorations and "top scholar" hats, are also popular among consumers, reflecting a trend towards meaningful gifts for students [3]