Group 1 - The 2026 "Postal New Year Goods Festival" marketing event officially launched on December 10, 2023, by Shanxi Postal [1] - The event features over 300 products across six categories, including specialty items like Jixian apples and Right Yu lamb, catering to various market demands [3] - The theme of the festival is "New Year Flavor Delivered Home," running until March 15, 2026, with both offline exhibitions and an online multi-channel sales approach [3] Group 2 - Shanxi Postal's collaboration with local governments aims to create 25 standardized postal agricultural product bases, facilitating a direct connection model for agricultural products [5] - The agricultural product transaction volume reached 357 million yuan, while industrial product transactions amounted to 250 million yuan in 2025 [5] - The company has developed a three-dimensional sales channel integrating "post office + community," "post office + station," and "online + offline," promoting nearly 300 types of Shanxi specialty agricultural products nationwide [5]

Group 1 - The 2026 "Postal New Year Goods Festival" marketing event has officially launched, featuring nearly 50 manufacturers showcasing various specialty products from Shanxi Province and beyond [1] - The event focuses on four major market demands: outlets, government-enterprise collaboration, stations, and small catering, offering over 300 high-quality products across six categories, including Jixian apples and Longzhi millet [2] - The theme of the festival is "New Year Flavor, Delivered Home," running until March 15, 2026, with both offline exhibitions and a diversified online sales model, including community group buying and live streaming [2] Group 2 - Shanxi Postal has collaborated with local governments to create 25 standardized postal agricultural product bases, achieving a transaction volume of 357 million yuan for agricultural products and 250 million yuan for industrial goods [4] - The company has developed a three-dimensional sales channel integrating "outlets + community," "outlets + stations," and "online + offline," facilitating the sale of nearly 300 Shanxi specialty agricultural products nationwide [4] - The initiative has significantly increased sales for local enterprises, benefiting around 23,000 local livestock farmers and contributing to rural revitalization efforts [4]