Core Viewpoint - Shanxi Tunhui Agricultural Products Wholesale Market has initiated a comprehensive supply guarantee mode for the Spring Festival, ensuring sufficient supply, stable prices, and quality control of agricultural products during the holiday season [1][5]. Group 1: Supply and Demand Management - The market is a key hub for agricultural product supply in Taiyuan, focusing on organizing sources, price stabilization, and quality supervision to secure the supply for the New Year [1]. - The trading area is bustling with activity, featuring a variety of seasonal vegetables and fruits, including cabbage, radishes, potatoes, and popular fruits like sugar oranges and Yunnan peppers, catering to the festive shopping needs of citizens [3]. Group 2: Operational Strategy - During the Spring Festival, the market will maintain normal operations, optimize merchant operating hours, and enhance service guarantees while preparing emergency plans for adverse weather and sudden changes in supply and demand [5]. - Merchants are committed to providing ample supply, affordable prices, and attentive service to meet the peak consumption demands of the New Year [5].

Group 1 - The 2026 "Postal New Year Goods Festival" marketing event officially launched on December 10, 2023, by Shanxi Postal [1] - The event features over 300 products across six categories, including specialty items like Jixian apples and Right Yu lamb, catering to various market demands [3] - The theme of the festival is "New Year Flavor Delivered Home," running until March 15, 2026, with both offline exhibitions and an online multi-channel sales approach [3] Group 2 - Shanxi Postal's collaboration with local governments aims to create 25 standardized postal agricultural product bases, facilitating a direct connection model for agricultural products [5] - The agricultural product transaction volume reached 357 million yuan, while industrial product transactions amounted to 250 million yuan in 2025 [5] - The company has developed a three-dimensional sales channel integrating "post office + community," "post office + station," and "online + offline," promoting nearly 300 types of Shanxi specialty agricultural products nationwide [5]

Group 1 - The 2026 "Postal New Year Goods Festival" marketing event has officially launched, featuring nearly 50 manufacturers showcasing various specialty products from Shanxi Province and beyond [1] - The event focuses on four major market demands: outlets, government-enterprise collaboration, stations, and small catering, offering over 300 high-quality products across six categories, including Jixian apples and Longzhi millet [2] - The theme of the festival is "New Year Flavor, Delivered Home," running until March 15, 2026, with both offline exhibitions and a diversified online sales model, including community group buying and live streaming [2] Group 2 - Shanxi Postal has collaborated with local governments to create 25 standardized postal agricultural product bases, achieving a transaction volume of 357 million yuan for agricultural products and 250 million yuan for industrial goods [4] - The company has developed a three-dimensional sales channel integrating "outlets + community," "outlets + stations," and "online + offline," facilitating the sale of nearly 300 Shanxi specialty agricultural products nationwide [4] - The initiative has significantly increased sales for local enterprises, benefiting around 23,000 local livestock farmers and contributing to rural revitalization efforts [4]

Group 1 - Shanxi Province's Linfen City has recently recognized "Longhua Millet" and "Jixian Apple" as geographical indication products, expanding its geographical indication matrix to a new pattern of "2+3+27" (2 geographical indication products, 3 geographical indication certification trademarks, and 27 agricultural geographical indications) [1] - Longhua Millet is cultivated in the unique red clay belt at the southern foot of the Taiyue Mountains, known for its rich nutritional profile, including high protein content, 18 amino acids, and vitamins A and C, along with higher trace element levels compared to ordinary products [1] - Jixian County, known as the "Hometown of Chinese Apples," benefits from natural advantages for mountain apple cultivation, producing smooth, crisp, and sweet apples that are well-received in the market [1] Group 2 - The Linfen Market Supervision Bureau has innovatively constructed a "three-dimensional cultivation system," forming a non-heritage expert team and establishing an 18-step quality control system from soil testing to packaging traceability [2] - The geographical indication products have transitioned from being "hidden in the mountains" to gaining national recognition, demonstrating the successful integration of traditional agricultural wisdom with modern intellectual property systems, contributing to rural revitalization [2] - Future plans include implementing the "Geographical Indication Promotes Agriculture" initiative, building geographical indication industrial parks, and exploring new models that combine geographical indications with cultural tourism [2]