以下文章来源于洒家君泽 ，作者洒家君泽 洒家君泽 . 关于改变你我生活的商业与科技 本文来自微信公众号： 洒家君泽 ，作者：洒家君泽，题图来自：视觉中国 上周，苏超第九轮比赛，常州队终于进球，还赢了比赛，再次推热了"苏超"的讨论。 "苏超"是一个业余足球联赛，它把关于"散装江苏"的戏谑，成功转化为线下真实的消费热潮和强烈的 地域认同感，也成了一场极为成功的文旅事件。 不过，这样的文旅事件，并没有像前两年一样，把某个城市推向聚光灯下，诞生一个全国瞩目的现象 级"网红城市"，比如前两年的淄博、"尔滨"或者大约去年此时因为《黑神话·悟空》而大热的山西隰 县。 是人们不喜欢旅游了吗？ 现在，文旅部门变得越发克制。 并不是。根据官方数据， 今年一季度全国国内出游人次和消费依然在增长，在春节和五一两个关键 假期，也都创了新的纪录 。中国旅游研究院的预测认为，2025 年旅游经济的主要发展指标有望全面 创下历史新高。 去年夏天，网红"郭有才"带火了菏泽南站，众多网红来打卡，不过菏泽并没有"接住破天的流量"，而 是在一段时间后表示不会在菏泽南站举办文娱活动。 到今年，主动出面高调为文旅站台的部门也越来越少，"文旅经济"依然会 ...

上周，苏超第九轮比赛，常州队终于进球，还赢了比赛，再次推热了"苏超"的讨论。 "苏超"是一个业余足球联赛，它把关于"散装江苏"的戏谑，成功转化为线下真实的消费热潮和强烈的地 域认同感，也成了一场极为成功的文旅事件。 不过，这样的文旅事件，并没有像前两年一样，把某个城市推向聚光灯下，诞生一个全国瞩目的现象 级"网红城市"，比如前两年的淄博、"尔滨"或者大约去年此时因为《黑神话·悟空》而大热的山西隰 县。 是人们不喜欢旅游了吗？ 并不是。根据官方数据，今年一季度全国国内出游人次和消费依然在增长，在春节和五一两个关键假 期，也都创了新的纪录。中国旅游研究院的预测认为，2025 年旅游经济的主要发展指标有望全面创下 历史新高。 那么网红城市去哪儿了？ 一个重要原因是，我们对于旅游的需求发生了变化。大家已经不再是"流量导向"，已经不再只满足 于"美食+奇观"的单一爆款模式，转而寻求更个性化、更具文化内核的深度体验。"苏超"的火热，某种 程度上便是例证。 这是消费者层面的原因，我们也要注意供应端的变化。 不论是先前淄博烧烤，还是如今的苏超，背后都有积极参与其中的文旅以及其他相关政府部门。比如在 淄博火热的时候，高铁有烧烤 ...

中新网晋城8月11日电 题：硕果满枝梨飘香 山西高平打造"梨"想生活 作者 杨佩佩 李金莎 李娜 立秋时节，在山西晋城高平市马村镇大周村的梨园，金灿灿的皇冠梨挂满枝头，游客们穿梭在梨树间， 一边品尝脆甜的梨果，一边体验采摘的乐趣，尽享田园丰收喜悦。 "我家住在附近，听说这里的皇冠梨熟了，特意过来采摘。"游客陈爱梅说，这里的皇冠梨皮薄、肉脆、 水分足，准备多采摘一些，带给家人和朋友们。 在高平市马村镇大周村的梨园，金灿灿的皇冠梨挂满枝头。邢宇琛 摄 成片的梨树郁郁葱葱。邢宇琛 摄 连日来，高平市陈区镇开化寺鑫森源种植专业合作社的丹霞红梨同样迎来采收期，村民们抢抓时机，忙 着采摘、分拣、装箱，抢"鲜"供应市场。 "我们每天六点多就来梨园采摘了，这个品种的梨皮薄多汁，摘的时候得轻拿轻放，还得保留果柄，这 样保鲜期会更长。装箱时，我们还要逐个检查，有虫眼或者裂口的都会剔除，保证品质。"村民姬艳花 一边采摘，一边分享采摘技巧。 该合作社共流转土地300余亩，主要种植晚秋黄梨，以及1000余棵丹霞红梨、2000余棵玉露香梨，并利 用条块地套种皇冠梨、核桃、苹果及时令蔬菜，构建起"多元种植、错峰上市"的产业格局，让土地效益 ...

Core Insights - The article highlights the successful transformation of Nanliunan Village's economy through agricultural development and community organization led by Yu Bianqing, the village's first secretary [2][3][6]. Group 1: Agricultural Development - Yu Bianqing introduced new fruit varieties such as Yuluo Xiang Pear, Cherry, and Bai Shui Apricot to revive the village's fruit industry after previous failures due to soil diseases [3]. - The village's fruit orchard began to bear fruit in 2021, but initial sales were challenging, prompting Yu to explore new marketing strategies including live streaming and short videos [3][5]. - A significant sales event at a local agricultural exhibition resulted in the sale of 1,500 boxes of Bai Shui Apricot, indicating strong market demand [5]. Group 2: Community Organization and Support - Yu emphasized the importance of community cohesion, leading to the establishment of a support group for sales and logistics, which included local farmers and party members [5]. - The village's collective efforts have led to the development of a cooperative that provides services such as cold storage, packaging, and processing for fruit products across six administrative villages [6]. - The introduction of a comprehensive agricultural project combining organic vegetable farming and tourism is underway, aiming to enhance the village's economic resilience [6].

Core Viewpoint - The establishment of the Fruit Technology Academy at Shanxi Puxian by China Agricultural University demonstrates a successful integration of agricultural technology and local farming practices, focusing on organic fruit production and pest control without chemical pesticides [1][4]. Group 1: Technology and Innovation - The Fruit Technology Academy has developed a green pest control technology that has reduced the use of chemical pesticides by over 30% and decreased the rate of damaged fruits to below 5% [3]. - The research team implemented a comprehensive pest management system that includes monitoring, early warning, and control measures, significantly improving fruit quality and yield [3][5]. - The academy promotes the use of earthworms for soil improvement and fermented enzyme foliar fertilizers, enhancing soil organic matter and optimizing fruit sweetness and taste [3]. Group 2: Community Impact - The academy provides "zero-threshold, zero-cost, and zero-distance" agricultural technology services to local farmers, facilitating easy adoption of pest control techniques [4]. - Over 300 local farmers have benefited from the green integrated pest management technology, with an average annual income increase of nearly 2,000 yuan per mu [4]. - The successful implementation of these technologies has led to award-winning fruit varieties, showcasing the potential for local agricultural products in national competitions [3]. Group 3: Future Prospects - The model of "controllable pests, increased orchard value, and farmer income" is expected to expand beyond the Loess Plateau, contributing to rural revitalization through technological empowerment [5]. - The initiative emphasizes the need for young talent in agricultural science to drive sustainable development in rural areas, aligning with the broader goals of rural revitalization [5].

Group 1 - Shanxi Province's Linfen City has recently recognized "Longhua Millet" and "Jixian Apple" as geographical indication products, expanding its geographical indication matrix to a new pattern of "2+3+27" (2 geographical indication products, 3 geographical indication certification trademarks, and 27 agricultural geographical indications) [1] - Longhua Millet is cultivated in the unique red clay belt at the southern foot of the Taiyue Mountains, known for its rich nutritional profile, including high protein content, 18 amino acids, and vitamins A and C, along with higher trace element levels compared to ordinary products [1] - Jixian County, known as the "Hometown of Chinese Apples," benefits from natural advantages for mountain apple cultivation, producing smooth, crisp, and sweet apples that are well-received in the market [1] Group 2 - The Linfen Market Supervision Bureau has innovatively constructed a "three-dimensional cultivation system," forming a non-heritage expert team and establishing an 18-step quality control system from soil testing to packaging traceability [2] - The geographical indication products have transitioned from being "hidden in the mountains" to gaining national recognition, demonstrating the successful integration of traditional agricultural wisdom with modern intellectual property systems, contributing to rural revitalization [2] - Future plans include implementing the "Geographical Indication Promotes Agriculture" initiative, building geographical indication industrial parks, and exploring new models that combine geographical indications with cultural tourism [2]