Group 1 - The article discusses the rise of celebrity IPs, particularly focusing on the phenomenon of "Bubu," a plush toy created by Mayday's lead singer, Ashin, which has become a significant part of fan culture and expanded Mayday's commercial ecosystem [3][5][14] - Many celebrities have developed their own IPs, such as Zhou Shen's "Zhou Keke" and "Zhou Biao Biao," indicating a trend where fan engagement leads to the creation of meaningful IPs [5][11] - The evolution of celebrity IPs has shifted from virtual character creation to more conceptual symbols that can be physically manifested, allowing for greater commercial development opportunities [5][8] Group 2 - The development of celebrity IPs serves as a core strategy for expanding commercial empires and stabilizing careers, transforming short-term popularity into long-term attention [8][10] - Successful IPs are characterized by a complex worldview that deepens the connection between celebrities and fans, enhancing the commercial viability of these IPs [11][12] - The rise of plush toy markets, driven by brands like Pop Mart, has significantly boosted the sales of celebrity IPs, with some plush toys achieving sales of over 90,000 units [14][15] Group 3 - The commercialization of celebrity IPs faces challenges due to immature distribution channels, with many celebrities opting for self-managed sales through apps or mini-programs to maximize profits [15][21] - Offline sales often occur at concert venues through pop-up stores, which serve as emotional connection points for fans and help convert casual attendees into dedicated followers [21][23] - The integration of celebrity IPs with cultural tourism has proven effective in expanding their visibility and lifespan, as seen with Mayday's "Bubu" installations in iconic locations [24][25] Group 4 - The article highlights a trend where singers are more likely to create IPs compared to actors, due to the higher frequency of interactions with fans through concerts and events [25][28] - Singers have greater autonomy in developing IPs, allowing them to leverage their music copyrights effectively, which is crucial in adapting to the changing music market [28][29] - The shift from physical albums to digital formats has diminished the tangible connection between fans and artists, making IPs essential for maintaining fan engagement [28][32]

Core Viewpoint - The collaboration between Superstar Legend and Yushu Technology in the consumer-grade robot sector has led to a significant surge in the stock price of Superstar Legend, highlighting the potential of celebrity IP in driving market interest and investment opportunities [1][4]. Group 1: Collaboration Details - Superstar Legend's subsidiary, Xing Chuang Yi (Kunshan) Cultural Entertainment Co., has entered into a partnership with Yushu Technology to develop consumer-grade robots with companionship and social attributes [1]. - The collaboration will focus on creating robots for both home use and entertainment events, with Superstar Legend handling IP planning, design, and global marketing strategies, while Yushu Technology will manage technical and hardware development [1]. Group 2: Financial Planning and Stock Performance - Superstar Legend plans to allocate approximately 38.2% of the funds raised from a recent share placement (around HKD 124 million) to expand its retail channel network, including vending machines and smart devices [2]. - The company announced a share placement of 37.52 million shares at HKD 9.13 per share, raising a total of approximately HKD 342.6 million, with a net amount of about HKD 324 million after expenses [2]. - Since its listing in July 2023, Superstar Legend's stock has increased by 188%, with a market capitalization of HKD 12.2 billion, driven by the popularity of its IP and recent collaborations [4]. Group 3: Business Model and Growth - Founded in 2017, Superstar Legend focuses on IP creation and operation, with its core IP being the character "Zhou Tongxue," based on the celebrity Jay Chou [3]. - For the fiscal year 2024, the company reported a revenue of HKD 584 million, a year-on-year increase of 35.8%, with IP business revenue growing by 65.1% to HKD 314 million [4]. - The company's unique business model combines IP creation with new retail strategies, leveraging its celebrity IP to drive rapid monetization in the retail sector [5].

7月30日早盘，巨星传奇股价暴涨近30%。截至记者发稿前，涨幅为25.8%。7月30日早间，巨星传奇公 告，旗下全资附属公司星创艺(昆山)文娱有限公司与宇树科技订立合作协议书。 双方将在具有陪伴功能与社交属性的四足机器狗或机器人领域开展合作，共同打造具有较强IP属性的消 费级机器人产品。巨星传奇负责合作产品核心的IP规划、设计、AI交互，并将主导全球化营销策略等； 而宇树科技将负责合作产品的技术、硬件研发及生产，和相关应用程式的研发等。双方将共同负责合作 产品的推广与渠道销售。 21世纪经济报道记者 杨坪 深圳报道 在与宇树科技的"跨次元"合作下，"周杰伦概念股"巨星传奇再迎暴涨。 今年7月初，周杰伦以"周同学"的账号入驻抖音后，巨星传奇股价更是一飞冲天，四个交易日累计暴涨 180.79%。加上此次与宇树科技合作引发的股价上涨，今年以来巨星传奇股价累计已上涨188%，总市值 122亿元。 从基本面上看，2024财年，巨星传奇营收5.84亿元，同比增35.8%；IP业务收入3.14亿元，同比增长 65.1%，全年归属母公司净利润5605.40万元，同比增长62.40%。 此前，巨星传奇执行董事兼首席财务官赖国辉 ...

以下文章来源于e公司 ，作者证券时报 聂英好 e公司 . e公司，证券时报旗下专注上市公司新媒体产品，立志打造A股上市公司资讯第一平台。提供7x24小时 上市公司标准化快讯，针对可能影响上市公司股价的主题概念、行业事件及时采访二次解读，从投资者 需求出发，直播上市公司有价值的活动、会议。 知名男星吴彦祖亲自下场教英语，布局教育产业，引发广大网友关注。 吴彦祖正式进军教育行业 近日，吴彦祖在各大社交平台上开设"吴彦祖教英语"账号，账号介绍显示，吴彦祖毕业于美国俄勒冈大 学，从小在美国长大，是雅识教育主理人之一，中英双语演说家，"最会说英语的明星"之一。 在视频中，吴彦祖以轻松自然的方式，分享了一些日常场景的英语表达，如去超市购物、组织生日派对、 在咖啡馆点咖啡或茶时的常用语句。吴彦祖强调，自己的英语不仅是母语，还在好莱坞及全英文环境中打 磨了20年，因此有足够的信心和实力来教授英语这门课程。 同时，吴彦祖以杭州为据点，创立雅识教育科技公司。企查查资料显示，雅识教育科技（杭州）有限公司 成立于2024年8月，由上海玩美祖合品牌管理有限公司持股30%（下称"玩美祖合"）。穿透股权来看，玩 美祖合由上海斐鑫然文化传播 ...