Core Insights - The company is focusing on self-developed battery packs to enhance its product offerings and sales capabilities, aiming to become a key player in the electric tools market in Europe through partnerships with major retailers like ALDI [1][2] - The company has established a multi-brand strategy with brands such as "恒动", "纽迈特", "PRULDE", "BATAVIA", and "PHALANX" to cater to different market segments and consumer groups [2] - The company has achieved significant market presence, with its core product, hot air guns, leading in annual sales among domestic competitors, indicating strong brand pricing power and market dominance [3] Company Developments - The company has formed partnerships with nearly 300 enterprises, expanding its product reach to almost 100 countries across Europe, America, and Asia-Pacific [2] - In October 2023, the company acquired BATAVIA B.V. to leverage its design and sales resources, enhancing synergies in research, production, and marketing [2] - The company projects that in 2024, revenue contributions from electric heating products will be approximately 25%, spray products 28%, and blow/suction products 14%, with ongoing efforts to extend product lines into professional and industrial-grade categories [3]

Core Viewpoint - The company, Plade (301353), announced its revenue distribution for various product categories for the year 2024, highlighting the expected contributions from different segments [1] Revenue Breakdown - The revenue from electric heating products is expected to account for approximately 25% of total revenue in 2024 [1] - The revenue from spraying products is projected to represent around 28% of total revenue [1] - The revenue from blowing and suction products is anticipated to make up about 14% of total revenue [1] - The remaining revenue will come from other product categories, as detailed in the company's disclosed 2024 audit report [1]

Group 1: Research Basic Information - Research object: Pulead [17] - Industry: Not specified [17] - Reception time: October 14, 2025 [17] - Listed company reception personnel: Deputy General Manager and Secretary of the Board, Guo Kangli [17] Group 2: Detailed Research Institutions - Reception object: Caitong Securities, Zhonggeng Fund [18] - Reception object type: Securities company, Fund management company [18] - Institution - related personnel: Xing Hanwen, Xiong Zhenghuan [18] Group 3: Main Content Company's self - developed battery pack - The purpose of self - developing lithium - ion battery packs is to form a battery pack platform and empower the production and sales of complete machines. The group has become a partner of ALDI in the power tool field, providing 12V, 18V platform series products and solutions to improve product coverage and brand influence in the European market [23] Acquisition of BATAVIA B.V. - In October 2023, the company acquired BATAVIA B.V. to form a synergy among R & D, production, and marketing channels, and it has become a strategic fulcrum in the group's global layout [23] Product proportion - In 2024, the revenue proportion of electrothermal products was about 25%, spraying products about 28%, blowing and suction products about 14%, and the rest were other products [23] Product grade extension - The company is extending products from general - grade to professional and industrial - grade fields. The hot air gun has bridged general - grade and professional - grade, and other categories like nail guns and spraying products have launched relevant professional and industrial - grade products [24] Employee equity incentive - In August 2024, the company completed share repurchase, using about 50 million yuan to repurchase more than 2 million shares, which will be used for employee stock ownership or equity incentive plans within the legal time limit [24]

Group 1: Company Strategy and Product Development - The company aims to develop its own lithium battery packs to enhance production and sales efficiency, partnering with ALDI in Europe for electric tool solutions [1] - The acquisition of BATAVIA B.V. in October 2023 is intended to leverage its design and sales resources, creating synergies in R&D, manufacturing, and marketing [1] Group 2: Product Revenue Breakdown - In 2024, the revenue breakdown for major product categories is as follows: - Electric heating products: approximately 25% - Spraying products: approximately 28% - Blowing and suction products: approximately 14% - Other products make up the remaining share [1] Group 3: Product Range Expansion - The company is actively extending its product range from general (DIY) to professional and industrial levels, aiming to serve a broader market [2] - Current products like heat guns have already bridged the gap between general and professional levels, with other categories like nail guns and spraying products also introducing industrial-grade options [2] Group 4: Employee Incentives - The company completed a share buyback in August 2024, utilizing approximately 50 million yuan to repurchase over 2 million shares, which will be used for employee stock ownership or incentive plans [2]