Core Insights - China's gold consumption in the first half of 2025 was 505.205 tons, a year-on-year decrease of 3.54% [1] - Gold jewelry consumption dropped significantly by 26.00% to 199.826 tons, while gold bar and coin consumption increased by 23.69% to 264.242 tons [1] - The price of gold has risen sharply, with Chow Tai Fook's gold price increasing from approximately 800 RMB per gram at the beginning of January to around 1000 RMB per gram by the end of July [1] Consumption Trends - The decline in gold jewelry consumption is attributed to high gold prices, although lightweight, well-designed, and high-value-added jewelry products remain popular [3] - Old Poo Gold, known for its traditional craftsmanship, reported a sales performance of 14.3 billion RMB in the first half of the year, a 252% increase year-on-year, with adjusted net profit reaching 2.36 billion RMB, up approximately 292% [3] Investment Behavior - Despite reduced jewelry consumption, there has been a significant increase in demand for gold bars and coins, driven by geopolitical tensions and economic uncertainty, highlighting gold's role as a safe-haven asset [5] - In the first half of 2025, China's gold bar and coin consumption rose by 23.69% to 264.242 tons [5] Market Strategies - Traditional gold jewelry brands are targeting younger consumers through collaborations with popular culture, such as anime and gaming, to tap into the "cultural economy" [5] - Chow Tai Fook launched a jewelry exhibition at the 2025 Bilibili World Digital Entertainment and Anime Culture Expo, showcasing collaborations with popular IPs, which have generated significant retail sales [5] Price Dynamics - The international gold price saw a substantial increase, with the London spot gold price reaching 3287.45 USD per ounce by the end of June, a 24.31% rise since the beginning of the year [8] - The average price of gold in the Shanghai Gold Exchange for the first half of 2025 was 725.28 RMB per gram, reflecting a year-on-year increase of 41.07% [8]

Core Insights - The price of gold has significantly increased, leading more consumers to invest in gold bars and coins [1][5] - China's gold consumption in the first half of 2025 was 505.205 tons, a year-on-year decrease of 3.54%, with jewelry consumption dropping by 26% [1] - The consumption of gold bars and coins rose to 264.242 tons, marking a year-on-year increase of 23.69% [1][5] Price Trends - The price of gold at Chow Tai Fook rose from approximately 800 RMB per gram at the beginning of January 2025 to around 1000 RMB per gram by the end of July 2025, an increase of 200 RMB per gram [1][2] - The average price of gold in the Shanghai Gold Exchange for the first half of 2025 was 725.28 RMB per gram, reflecting a year-on-year increase of 41.07% [11] Consumer Behavior - The decline in jewelry consumption is attributed to high gold prices, yet products with lower weight, strong design, and high added value remain popular [3] - The "old shop gold" brand, known for traditional handcrafted gold items, reported a sales performance of 14.3 billion RMB in the first half of 2025, a year-on-year increase of 252% [3] Investment Demand - Increased geopolitical tensions and economic uncertainty have heightened the appeal of gold as a safe-haven asset, resulting in a substantial rise in demand for gold bars and coins [5][11] - China increased its gold reserves by 18.97 tons by the end of June 2025, bringing the total reserves to 2298.55 tons [11]