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预售新品被炒到1688元 泡泡玛特:会克制开发LABUBU
Core Viewpoint - Pop Mart's stock price surged over 11% on August 20, reaching a new high of 313.4 HKD per share, with a market capitalization of 420.9 billion HKD, following the release of its impressive half-year financial results for 2025 [2] Financial Performance - For the first half of 2025, Pop Mart reported revenue of 13.88 billion CNY, a year-on-year increase of 204.4% [2] - The adjusted net profit for the same period was 4.71 billion CNY, reflecting a significant year-on-year growth of 362.8% [2] - Notably, both revenue and net profit for the first half of 2025 exceeded the total figures for the entire year of 2024 [2] Product Development and IP Strategy - Pop Mart is set to launch a Mini version of LABUBU, expanding its usage scenarios beyond just accessories [3] - CEO Wang Ning emphasized the importance of not over-exploiting the LABUBU IP, suggesting that its true commercial value is just beginning to be realized [3][5] - The revenue from the LABUBU series, part of THE MONSTERS, reached 4.81 billion CNY in the first half of 2025, marking a staggering year-on-year growth of 668.0% and accounting for 34.7% of total revenue [5] Market Demand and Pricing - There is a high market demand for LABUBU products, with consumers expressing frustration over availability [5] - New products, including collaborations with singer Zhou Shen, are being resold at significantly higher prices on secondary markets, with some items marked up from 129 CNY to 1,688 CNY [6][11] - The new Starry People product, priced at 79 CNY, has also seen resale prices exceed 100 CNY [13] New IP Development - Pop Mart opened its first HIRONO brand store in Shanghai, contributing to a revenue of 730 million CNY, which is a 197.0% increase year-on-year [15] - The Starry People IP has emerged as one of the fastest-growing new IPs, generating 390 million CNY in revenue [15] - Wang Ning stated that a diverse range of IPs is essential for a healthy platform, similar to how Mickey Mouse represents Disney [15]
预售新品被炒到1688元,泡泡玛特:会克制开发LABUBU
Group 1 - The core viewpoint of the news is that Pop Mart's stock price surged, reaching a new high, driven by strong financial performance in the first half of 2025, with significant year-on-year growth in revenue and net profit [1] - Pop Mart reported a revenue of 13.88 billion yuan in the first half of 2025, representing a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% year-on-year [1] - The company's market capitalization reached 420.9 billion HKD following the stock price increase [1] Group 2 - Pop Mart's CEO Wang Ning introduced a Mini version of LABUBU, emphasizing the importance of not over-exploiting the IP and highlighting its potential for further development [2] - Wang Ning compared the value of a world-class IP to a gold mine, suggesting that its true commercial value begins to emerge after initial hype [2] - The revenue from THE MONSTERS, which includes LABUBU, was 4.81 billion yuan in the first half of 2025, showing a remarkable growth of 668.0% and accounting for 34.7% of total revenue [2] Group 3 - Despite the popularity of LABUBU, the company has been cautious in expanding its physical stores, with a projected net increase of no more than ten stores in China for the year [3] - The company is focused on the significance of LABUBU becoming a world-class IP rather than just the sales data [3] Group 4 - Pop Mart plans to launch several new products, including collaborations with singer Zhou Shen, starting from August 21 [4] - The resale market has seen significant price increases for Pop Mart products, with a Zhou Shen collaboration item originally priced at 129 yuan being resold for 1,688 yuan [9] - A new product, the star-shaped figure, originally priced at 79 yuan, has also been resold for over 100 yuan [10] Group 5 - In the first half of 2025, Pop Mart opened its first HIRONO brand store in Shanghai, contributing to a revenue of 730 million yuan, which is a year-on-year increase of 197.0% [12] - The star-shaped figure has emerged as one of the fastest-growing new IPs, generating a revenue of 390 million yuan [12] - Wang Ning stated that having a diverse range of IPs is essential for a healthy platform company, similar to how Mickey Mouse represents Disney [12]
预售新品被炒到1688元,泡泡玛特:会克制开发LABUBU
21世纪经济报道· 2025-08-20 06:35
Core Viewpoint - The article discusses the recent surge in popularity and stock price of Pop Mart, highlighting its impressive financial performance and strategic approach to IP development. Financial Performance - On August 20, Pop Mart's stock price surged, surpassing 300 HKD for the first time, reaching a market capitalization of 420.9 billion HKD [2] - For the first half of 2025, Pop Mart reported revenue of 13.88 billion CNY, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion CNY, up 362.8% [3][4] IP Development Strategy - CEO Wang Ning introduced a Mini version of LABUBU, emphasizing the importance of not over-exploiting the IP to maintain its value [5][7] - Wang compared the potential of a successful IP to a gold mine, suggesting that its true commercial value begins to emerge once it gains global recognition [5] - Despite the popularity of LABUBU, Pop Mart has been cautious in expanding its physical stores, expecting a net increase of no more than ten stores in China this year [7] New Product Launches - Starting August 21, Pop Mart will launch several new products, including collaborations with singer Zhou Shen, with some items already seeing significant price increases on resale platforms [8][12] - The new IP, HIRONO, generated 730 million CNY in revenue, a 197% increase, while the Star People IP achieved 390 million CNY in revenue, making it one of the fastest-growing new IPs [15] Diverse IP Portfolio - Wang expressed that having a diverse range of IPs is crucial for the company's health, similar to how Mickey Mouse represents Disney [16]