Core Viewpoint - The aging population in China is increasing, with 22.0% of the population aged 60 and above by the end of 2024, leading to a focus on the "digital divide" in financial services for the elderly [1] Group 1: Innovations in Services - Luzhou Bank has developed a dedicated service channel for customers aged 60 and above, allowing them to connect directly with experienced customer service representatives, thus eliminating the need for navigating complex voice menus [2] - The bank has launched a "Caring Version" of its mobile banking app, featuring enlarged fonts, simplified functions, and voice prompts to assist elderly users [2] - Luzhou Bank has introduced a video connection service in its mobile banking platform, enabling elderly customers to interact with bank staff from home, addressing mobility issues [2] Group 2: In-Branch Services - Luzhou Bank has created an "Elderly Service Manual" tailored to the needs of older customers and established dedicated service positions in branches, staffed by personnel wearing "Elderly Service Specialist" badges [4] - The bank has implemented "three service cards" at its branches to facilitate communication for elderly customers with hearing or mobility challenges, ensuring their needs are met [4] Group 3: Financial Safety and Education - Luzhou Bank emphasizes financial safety for elderly clients by conducting regular "Silver Hair Classes" to educate them on fraud prevention through various outreach methods [5] - The bank organizes engaging activities, such as paper-cutting and photography, to foster social interaction among elderly clients while reinforcing its commitment to community service [5] - The overall transformation of Luzhou Bank's services for the elderly reflects a commitment to the principle of "finance for the people," combining technological upgrades with a human touch [5]