Core Viewpoint - Changsha Bank has established county finance as its primary development strategy since 2022, leading to significant growth in county-level deposits and loans, with a focus on supporting rural revitalization and enhancing customer acquisition through innovative financial products and services [2][3][4]. Group 1: County Financial Development - Changsha Bank has opened 86 county branches, achieving full coverage in Hunan province, and has prioritized county finance as a key business focus [3][4]. - County deposits increased from 176.34 billion yuan at the end of 2022 to 234.17 billion yuan by the end of 2024, while loans grew from 142.31 billion yuan to 201.37 billion yuan during the same period, reflecting double-digit growth in both categories [3][4][6]. - The contribution rate of county business to the bank's overall performance has improved, with county deposits accounting for 46.16% of new deposits in 2024, and county loans contributing over 50% to the bank's total loan growth [4][10]. Group 2: Innovative Financial Products - The bank has launched 73 specialized financial projects under the "One County, One Specialty" initiative, supporting local industries such as rice-shrimp farming and fruit-vegetable production [11][12]. - In 2024, Changsha Bank provided 700 million yuan in credit to the rice-shrimp industry, supporting 156 enterprises and contributing to a 15% increase in production value [12][13]. - The bank's "Xiangnong Fast Loan" product, designed for agricultural producers, offers flexible credit options, with maximum limits of 1 million yuan for small and micro enterprises [13][14]. Group 3: Customer Acquisition and Digital Services - Changsha Bank has developed a "county-town-village" grid service system to enhance customer acquisition, with mobile banking services reaching remote areas [16][17]. - The "Xiangcun Online" platform has been launched to provide comprehensive services, allowing villagers to access financial services and apply for loans online, thus improving service efficiency [17][18]. - The bank's initiatives, including financial literacy programs, aim to increase customer engagement and loyalty within rural communities [16][17].

Core Viewpoint - The event held in Zhangjiajie aims to leverage financial support to enhance the development of the cultural and tourism industry, highlighting the strategic importance of this sector in Hunan Province's economy [1][3]. Group 1: Financial Support Initiatives - Changsha Bank has cumulatively issued over 70 billion yuan in various loans since its establishment, with over 4 billion yuan specifically for tourism-related loans, serving more than 220,000 individual clients and over 4,000 enterprises [3]. - The bank plans to create a "Tourism Ecological Bank" in Zhangjiajie, focusing on the entire tourism industry chain and developing tailored financing solutions such as "Tourism Loans" and "Accommodation Loans" [3][5]. - A new service project was launched to support the tourism industry chain, targeting the accommodation sector and travel agencies, with a comprehensive approach to enhance the tourism ecosystem in Zhangjiajie [5]. Group 2: Strategic Collaborations - Changsha Bank signed strategic cooperation agreements with the Zhangjiajie Municipal Government and three tourism enterprises, aiming for a collaborative effort to empower the local tourism industry [7]. - The Mayor of Zhangjiajie emphasized the importance of seizing opportunities and collaborating with Changsha Bank to secure financial support for tourism projects [7].