Core Insights - The "He Mei Xiang Tu" platform, launched by China Mobile and China Tourism Group, aims to support rural tourism development by transforming dormant resources into capital [1][3] - The platform leverages advanced technologies such as AI and big data to enhance user experience and create unique digital tourism offerings [1][3] Group 1: Platform Features - "He Mei Xiang Tu" focuses on the integration of state-owned enterprises' resources to aid rural tourism, showcasing natural landscapes, cultural heritage, and local cuisine [1] - The platform includes features like AI-driven content creation tools, allowing users to easily document their travel experiences [1] - Future developments will introduce additional AI functionalities, such as AI guides and smart social features, to provide differentiated digital tourism experiences [1] Group 2: Tourism Routes - The platform has unveiled its first batch of 20 premium tourism routes, which include themes like cultural exploration and historical education [3] - These routes are designed to highlight the unique charm of rural areas, combining local traditions and scenic spots into attractive travel products [3] - The initiative aims to convert hidden rural tourism resources into experiences that can be shared and enjoyed by visitors [3]

Core Viewpoint - The launch of the "He Mei Xiang Tu" central enterprise cultural tourism support platform by China Mobile and China Tourism Group aims to enhance rural revitalization efforts and provide better support to farmers, especially those who have been lifted out of poverty [1]. Group 1 - The platform has initially introduced 20 premium routes and currently features over 100 unique routes, covering more than 130 assisted counties from over 80 central enterprises [1]. - The State-owned Assets Supervision and Administration Commission (SASAC) emphasizes the need for central enterprises to deepen and expand rural revitalization efforts with more substantial actions [1]. - The platform is operated by Migu, a subsidiary of China Mobile, which will leverage AI and big data capabilities to continuously optimize and enhance platform functionalities [1]. Group 2 - The AI capabilities offered by China Mobile are designed to be lightweight and cost-effective, functioning as a SaaS platform to accommodate various enterprises' budgets and technical capabilities [2]. - China Mobile has developed AI industry models across 40 sectors, with a core team of approximately 2,000 personnel dedicated to AI [3].