Core Viewpoint - The company aims to leverage policy and market opportunities to enhance operational efficiency, diversify product offerings, and establish itself as a benchmark in the retail industry, thereby continuously improving its business performance [1] Supply Side Efforts - The company is experiencing increased foot traffic in its commercial complexes, particularly during the summer tourism peak, with a total building area of 240,000 square meters [1] - Following a mixed-ownership reform in April 2019, the company entered a new development phase under the leadership of its largest shareholder, Liaoning Fangda Group [1] - The company has actively explored the "first store economy" and "cultural tourism" integration, achieving significant results and enhancing market recognition [2] First Store Economy - The establishment of the Shenyang Zhongxing Dinosaur Museum as the first dinosaur-themed museum within a commercial complex has created a new model for "cultural tourism" integration, becoming a landmark for tourism and family education in the region [2] - The company has strategically planned the introduction of several first stores, including eco-friendly flagship stores and various well-known brands, to capture market trends and meet diverse consumer needs [2] Digital Transformation - The company is promoting an integrated online and offline development model, enhancing its market resources through a combination of online services and offline experiences [4] - The implementation of a "dual micro and one shake" strategy focuses on new channel development and operations, including live streaming and promotional activities [4] - The company has upgraded its payment systems to improve customer interaction and operational efficiency, utilizing IoT platforms for better monitoring and cost reduction [5] Service Quality Enhancement - The company is reinforcing its service quality by integrating a "four concerns" philosophy and enhancing marketing strategies to improve customer experiences [6] - Aiming for continuous improvement, the company plans to implement a "service expert" selection process to elevate service standards across its staff [6] - The company is transforming its membership operations to enhance customer loyalty and engagement through enriched benefits and community marketing [6] Performance Metrics - In the first half of the year, the company reported a 1.6% increase in member consumption numbers and an 8.3% rise in member spending, with a 6.3% growth in new member acquisition [7] - Promotional activities accounted for 65% of total sales, indicating a successful strategy in attracting customers back to physical stores [7] - The company aims to convert foot traffic into actual sales through enhanced service and marketing efforts, creating a sustainable business model [7]

Core Viewpoint - The company aims to leverage policy and market opportunities to enhance operational efficiency, diversify product offerings, and establish itself as a benchmark in the retail industry, focusing on the "first store economy" and other innovative practices to drive growth [1][2]. Group 1: Business Development and Strategy - The company has a total building area of 240,000 square meters and operates as a modern, multifunctional commercial complex in Northeast China, integrating retail, leisure, and dining [2]. - Following a mixed-ownership reform in April 2019, the company entered a new development phase with Liaoning Fangda Group as the largest shareholder [2]. - The company has successfully explored the "cultural tourism" integration model with the establishment of the Shenyang Zhongxing Dinosaur Museum, which has become a new landmark for tourism and education in the region [3]. Group 2: Product and Service Innovation - The company has introduced several first stores in the region, including brands like Di Keni and Anta, to capture emerging market trends and meet diverse consumer needs [3][4]. - A marketing strategy called "Three Attracts" has been implemented to engage various demographics through events and activities, enhancing customer interaction and experience [4]. Group 3: Digital Transformation - The company is focusing on online and offline integration to enhance market reach and customer engagement, utilizing social media platforms for promotions and training [4][5]. - A new payment system has been introduced to streamline transactions, allowing for a unified payment experience across multiple channels [5]. Group 4: Service Quality Enhancement - The company emphasizes a service philosophy of "Zhongxing Service, Daily Progress," aiming to improve service quality and customer satisfaction through staff training and engagement [6][7]. - Membership engagement has increased, with a 1.6% rise in member consumption and an 8.3% increase in spending, indicating a successful strategy in enhancing customer loyalty [7][8].