Core Viewpoint - The company aims to leverage policy and market opportunities to enhance operational efficiency, diversify product offerings, and establish itself as a benchmark in the retail industry, focusing on the "first store economy" and other innovative practices [1][2]. Supply Side Efforts - The company has seen increased foot traffic in its commercial complexes, particularly in Shenyang, during the summer tourism peak, with a total building area of 240,000 square meters [2]. - Since its mixed-ownership reform in April 2019, the company has entered a new development phase under the leadership of its largest shareholder, Liaoning Fangda Group [2]. - The company has actively explored the "cultural tourism" integration model, exemplified by the establishment of the first dinosaur-themed museum within a commercial complex, which has become a new landmark for tourism and education in the region [3]. First Store Economy - The company has strategically planned the layout of first stores, including flagship stores for various brands, to capture market trends and meet diverse consumer needs [3]. - The introduction of several first stores and well-known dining brands has enhanced the company's competitive edge and demonstrated the effectiveness of the first store economy in attracting customers and driving consumption [3][5]. Digital Transformation - The company is committed to integrating online and offline channels to create new business models and enhance operational efficiency [6]. - It has implemented a comprehensive digital upgrade, including payment system enhancements that streamline consumer transactions and improve customer experience [7]. - The use of IoT platforms for remote monitoring has significantly improved operational efficiency and reduced costs [7]. Service Quality Enhancement - The company emphasizes a service philosophy focused on brand care, customer care, and employee engagement to improve service quality and customer experience [8]. - It has initiated a "Top Ten Service Experts" evaluation to enhance the capabilities of its sales staff and improve overall service standards [8]. - The company is also transforming its membership system to increase customer loyalty and enhance the value of its membership offerings [8]. Performance Metrics - In the first half of the year, the company reported a 1.6% increase in member consumption numbers and an 8.3% rise in member spending, indicating a growing customer base and increased spending per member [9]. - Promotional activities accounted for 65% of total sales, showcasing the effectiveness of marketing strategies in driving revenue [9][10]. - The company aims to convert foot traffic into actual sales through enhanced customer service and a robust membership system, creating a sustainable business model [10].

Core Viewpoint - The company aims to leverage policy and market opportunities to enhance operational efficiency, diversify product offerings, and establish itself as a benchmark in the retail industry, thereby continuously improving its business performance [1] Supply Side Efforts - The company is experiencing increased foot traffic in its commercial complexes, particularly during the summer tourism peak, with a total building area of 240,000 square meters [1] - Following a mixed-ownership reform in April 2019, the company entered a new development phase under the leadership of its largest shareholder, Liaoning Fangda Group [1] - The company has actively explored the "first store economy" and "cultural tourism" integration, achieving significant results and enhancing market recognition [2] First Store Economy - The establishment of the Shenyang Zhongxing Dinosaur Museum as the first dinosaur-themed museum within a commercial complex has created a new model for "cultural tourism" integration, becoming a landmark for tourism and family education in the region [2] - The company has strategically planned the introduction of several first stores, including eco-friendly flagship stores and various well-known brands, to capture market trends and meet diverse consumer needs [2] Digital Transformation - The company is promoting an integrated online and offline development model, enhancing its market resources through a combination of online services and offline experiences [4] - The implementation of a "dual micro and one shake" strategy focuses on new channel development and operations, including live streaming and promotional activities [4] - The company has upgraded its payment systems to improve customer interaction and operational efficiency, utilizing IoT platforms for better monitoring and cost reduction [5] Service Quality Enhancement - The company is reinforcing its service quality by integrating a "four concerns" philosophy and enhancing marketing strategies to improve customer experiences [6] - Aiming for continuous improvement, the company plans to implement a "service expert" selection process to elevate service standards across its staff [6] - The company is transforming its membership operations to enhance customer loyalty and engagement through enriched benefits and community marketing [6] Performance Metrics - In the first half of the year, the company reported a 1.6% increase in member consumption numbers and an 8.3% rise in member spending, with a 6.3% growth in new member acquisition [7] - Promotional activities accounted for 65% of total sales, indicating a successful strategy in attracting customers back to physical stores [7] - The company aims to convert foot traffic into actual sales through enhanced service and marketing efforts, creating a sustainable business model [7]

Group 1: Financial Performance and Strategy - The company is addressing the ongoing losses of the Squirrel Tribe asset by implementing measures such as equity transfer and asset disposal for underperforming parks while maintaining normal operations for viable ones [2] - The company plans to enhance brand awareness and promote outdoor sports through effective organization of various IP events, contributing to the development of high-quality outdoor destinations [3] - The company will continue to invest in R&D, focusing on functional yarns, fabrics, and unique outdoor products to improve market competitiveness [3] Group 2: Brand and Product Development - X-BIONIC is the core brand with a focus on resource investment, product development, and marketing, while HOUDINI operates as an important exclusive agency brand with a dual-channel strategy [2] - The company aims to quickly enhance the market recognition of new brands by launching unique and functional products, as well as expanding sales channels [3] - Marmot is positioned as a mid-range outdoor professional brand, with efforts focused on stabilizing the supply chain [3] Group 3: Channel Strategy and Optimization - The company utilizes a multi-channel approach, with online sales through platforms like Tmall and JD, and offline through a combination of self-operated and dealer stores [2] - Future channel optimization will be based on sales performance and feedback, allowing for rapid expansion of effective channels and adjustments to underperforming ones [2] Group 4: Safety and Supply Chain Management - The company is optimizing the safety education sector while controlling resource allocation to other businesses [3] - A subsidiary is applying for bonded warehouse services to enhance supply chain capabilities, including overseas market support [3]