根据《上海证券交易所上市公司自律监管指引第 3 号行业信 息披露：第四号——零售》要求，上海丽人丽妆化妆品股份有限 公司（以下简称"公司"或"丽人丽妆"）将 2025 年第三季度主 要经营数据披露如下： 一、运营店铺情况 1、2025 年第三季度运营店铺情况 | 运营平台 | 经营模式 | 2025 | 年 6 | 月 | 2025 年三季 | 2025 年三季 | 2025 | 年 | 9 月 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | 30 | 日店铺数 | | 度新增店铺 | 度减少店铺 | | 30日店铺数 | | | 天猫国内/天猫国际 | 经销模式 | | 57 | | 4 | 0 | | 61 | | | | 代销模式 | | 16 | | 3 | 0 | | 19 | | | 抖音小店 | 经销模式 | | 52 | | 2 | 2 | | 52 | | | | 代销模式 | | 7 | | 0 | 0 | | 7 | | | 拼多多平台 | | | 15 | | 3 | 0 | | 18 | | ...

Core Viewpoint - Shanghai Liren Lizhuang Cosmetics Co., Ltd. has officially launched its IPO, aiming to raise funds for brand promotion, channel construction, data center development, and working capital [1] Group 1: Company Overview - Liren Lizhuang's main business includes e-commerce retail and brand marketing services, with revenue figures of 3.42 billion, 3.61 billion, and 3.87 billion yuan from 2017 to 2019, reflecting a compound annual growth rate of 6.43% [1] - The company is set to become the largest beauty agency operator in A-shares post-IPO, with over 92% of its revenue coming from e-commerce retail [1] Group 2: Market Position and Strategy - The high brand concentration in China's cosmetics market creates barriers to entry, with Liren Lizhuang having established partnerships with over 60 brands, including Schwarzkopf and Laneige, enhancing its competitive edge [2] - The company has achieved over 100 million yuan in transaction volume for brands like HERA and Sulwhasoo during the 2019 Double Eleven shopping festival on Tmall [2] - Liren Lizhuang is expanding its channels by integrating online and offline strategies, utilizing social media platforms to build a comprehensive marketing network and increase market share [2] Group 3: Future Development Plans - Following its successful listing, Liren Lizhuang plans to enhance its core competencies while diversifying its business across multiple categories and channels, leveraging new information technologies to improve service capabilities [3]

证券代码：605136 证券简称：丽人丽妆 公告编号：2025-021 上海丽人丽妆化妆品股份有限公司 关于 2025 年第一季度经营数据公告 本公司董事会及全体董事保证本公告内容不存在任何虚假 记载、误导性陈述或者重大遗漏，并对其内容的真实性、准确性 和完整性承担法律责任。 根据《上海证券交易所上市公司自律监管指引第 3 号行业信 息披露：第四号——零售》要求，上海丽人丽妆化妆品股份有限 公司（以下简称"公司"或"丽人丽妆"）将 2025 年第一季度主 要经营数据披露如下： －1－ 一、2025 年第一季度运营店铺情况 运营平台 经营模式 期初店铺数 本季度新 增店铺 本季度减少 店铺 期末店铺数 天猫国内/天猫国际 经销模式 50 8 5 53 代销模式 13 1 1 13 抖音小店 经销模式 46 6 7 45 代销模式 6 2 2 6 拼多多平台 13 1 0 14 Lazada&Shopee 8 0 0 8 其他 98 38 10 126 合计 234 56 25 265 截至 2025 年 3 月 31 日，公司在运营店铺 265 家，店铺数量 相比去年年末增加 31 家。当期主要新增店铺为：1、 ...