Core Viewpoint - The company, Rebate Network Digital Technology Co., Ltd., is forecasting a significant loss for the first half of 2025, with expected net profit ranging from -45 million RMB to -30 million RMB, indicating a downturn compared to the previous year [1][2]. Group 1: Performance Forecast - The company anticipates a net profit attributable to shareholders of -45 million RMB to -30 million RMB for the first half of 2025, indicating a loss [1]. - The expected net profit after deducting non-recurring gains and losses is projected to be between -42 million RMB and -28 million RMB [1]. - The forecasted operating revenue for the first half of 2025 is estimated to be between 170 million RMB and 200 million RMB [1]. Group 2: Previous Year Comparison - In the same period last year, the company reported a total profit of 4.2412 million RMB and a net profit attributable to shareholders of 3.3646 million RMB [2]. - The net profit after deducting non-recurring gains and losses for the previous year was 1.8977 million RMB [2]. - The earnings per share for the previous year were reported at 0.0056 RMB [2]. Group 3: Reasons for Performance Decline - The primary reasons for the expected loss include increased market expenses for the company's guiding business and higher personnel costs due to an expanded business team [2]. - Non-operating gains and losses affecting net profit include provisions for legal fees related to overseas litigation and government subsidies received during the reporting period [2]. - Accounting treatment did not have a significant impact on the company's current performance forecast [2]. Group 4: Additional Information - The company noted that revenue has increased year-on-year, primarily due to significant growth in guiding income and a slight increase in advertising revenue [2]. - The effectiveness of advertising business in client expansion and team growth has begun to show results [2]. - The e-commerce retail business continues to explore avenues for revenue growth [2].