9月9日，国内领先的化妆品网络零售服务商—上海丽人丽妆化妆品股份有限公司(下称"丽人丽妆"，股 票代码"605136")今日正式招股。丽人丽妆本次公开发行股票不超过4001万股，占公司发行后总股本的 比例不低于10%。其募集资金主要用于品牌推广与渠道建设项目、数据中心建设及信息系统升级项目、 综合服务中心建设项目以及补充流动资金。 根据市场数据统计，丽人丽妆运营的后、雪花秀、芙丽芳丝、兰芝等品牌官方旗舰店在2019年天猫"双 十一"期间实现过亿交易额。 放眼当前消费环境，线上线下全渠道融合、追求协同效应已经成为化妆品网络零售行业发展的必然趋 势。顺应消费趋势，丽人丽妆正逐步拓展新的国内外电商平台等渠道，不断尝试合作平台的多元化、业 务的多元化。公司已通过覆盖小红书、微信、微博等社交媒体，建立全链路、多层次、精准化的品牌营 销网络，在国内外市场中扩大市场份额。 随着公司成功上市及募投项目的实施，丽人丽妆表示，将在持续强化化妆品优势业务的同时，努力拓展 多品类、多渠道、多维度的业务发展路径，充分利用新一代信息技术，提升公司的服务能力和核心竞争 力，将公司打造成为规模领先、技术卓越的互联网零售服务商。(许伟) 招股 ...

Core Viewpoint - The company, Rebate Network Digital Technology Co., Ltd., is forecasting a significant loss for the first half of 2025, with expected net profit ranging from -45 million RMB to -30 million RMB, indicating a downturn compared to the previous year [1][2]. Group 1: Performance Forecast - The company anticipates a net profit attributable to shareholders of -45 million RMB to -30 million RMB for the first half of 2025, indicating a loss [1]. - The expected net profit after deducting non-recurring gains and losses is projected to be between -42 million RMB and -28 million RMB [1]. - The forecasted operating revenue for the first half of 2025 is estimated to be between 170 million RMB and 200 million RMB [1]. Group 2: Previous Year Comparison - In the same period last year, the company reported a total profit of 4.2412 million RMB and a net profit attributable to shareholders of 3.3646 million RMB [2]. - The net profit after deducting non-recurring gains and losses for the previous year was 1.8977 million RMB [2]. - The earnings per share for the previous year were reported at 0.0056 RMB [2]. Group 3: Reasons for Performance Decline - The primary reasons for the expected loss include increased market expenses for the company's guiding business and higher personnel costs due to an expanded business team [2]. - Non-operating gains and losses affecting net profit include provisions for legal fees related to overseas litigation and government subsidies received during the reporting period [2]. - Accounting treatment did not have a significant impact on the company's current performance forecast [2]. Group 4: Additional Information - The company noted that revenue has increased year-on-year, primarily due to significant growth in guiding income and a slight increase in advertising revenue [2]. - The effectiveness of advertising business in client expansion and team growth has begun to show results [2]. - The e-commerce retail business continues to explore avenues for revenue growth [2].