Core Viewpoint - The product "Haqimi North-South Mung Bean Soy Milk" by Joyoung has gained significant popularity online, leading to a surge in sales and controversy over its branding [1][2]. Group 1: Product Details - The product is officially named "Haqimi North-South Mung Bean Soy Milk Plant Beverage" and contains ingredients such as soybeans, mung beans, water, white sugar, and rock sugar [1]. - The product is sold in packs of 15 for 29.9 yuan, with 194,000 units sold, currently in a pre-sale status due to high demand, with a maximum delivery time of 45 days [1]. Group 2: Brand and Marketing - The packaging features a cat design inspired by a local orange cat, aiming to connect with fans and bring joy, despite accusations of using a "cat abuse meme" [1]. - The term "Haqimi" is associated with various internet memes and songs, contributing to the product's viral marketing [2]. Group 3: Company Information - Joyoung Co., Ltd. was established in July 2002, with a registered capital of approximately 760 million yuan, focusing on kitchen appliances [6]. - The company has no direct involvement in food and beverage products, as clarified by its spokesperson [5].

Core Insights - A product named "Hachimi North-South Mung Bean Milk" has gained significant popularity on online platforms, leading to high sales volume and pre-sale status due to stock shortages [2][6] - The product is associated with a viral internet trend involving remixed songs that incorporate the term "Hachimi" and "North-South Mung Bean," which has contributed to its widespread recognition [2][3] Company Information - The product is marketed by Hangzhou Joyoung Bean Products Co., Ltd., which has a registered capital of 16.75 million RMB and is led by legal representative Cai Xiujun [5] - Joyoung Co., Ltd., established in July 2002, has a registered capital of approximately 760 million RMB and focuses on kitchen appliances, with no involvement in food or beverage products [6] Market Reaction - Following the product's viral success, Joyoung Co., Ltd. saw its stock price surge, reaching a limit-up at 11.06 RMB [6] - The company’s Secretary of the Board clarified that there are no products related to "Hachimi" within their offerings, emphasizing their focus on kitchen appliances [6]

Core Insights - A product named "Hachimi North-South Mung Bean Milk" has gained significant popularity on online platforms, leading to high sales volume and pre-sale status due to stock shortages [1][4] - The product is marketed by Joyoung, featuring ingredients such as soybeans, mung beans, water, and sugars, with a price of 29.9 yuan for 15 bags, and has sold 194,000 units [4] - The term "Hachimi North-South Mung Bean" has become a viral meme, originating from various remixed songs on social media, which has contributed to the product's popularity [4][6] - Joyoung's stock price increased by 10.05% to 11.06 yuan, with a market capitalization of 18.44 billion yuan, following the product's launch [7] Company Overview - Joyoung Co., Ltd. focuses on kitchen appliances and does not have any food or beverage products, as clarified by the company's secretary amid the product's viral success [7][8] - The company was established in July 2002, with a registered capital of approximately 760 million yuan, and is primarily involved in the research, manufacturing, and sales of home appliances [8] - Hangzhou Joyoung Bean Products Co., Ltd., which markets the mung bean milk, was founded in November 2008 with a registered capital of about 16.75 million yuan, and has no direct equity ties to Joyoung Co., Ltd. as of December 2023 [8]

Core Viewpoint - A product named "Hachimi North-South Mung Bean Milk" has gained significant popularity on online platforms, leading to high sales and a current pre-sale status due to overwhelming demand [1][4]. Group 1: Product Details - The product is officially named "Hachimi North-South Mung Bean Plant Beverage" and is made from soybeans, mung beans, water, white sugar, and rock sugar [4]. - The product is sold in packs of 15 for 29.9 yuan, with 194,000 units sold so far, and is currently in pre-sale with a maximum delivery time of 45 days [4]. Group 2: Marketing and Social Media Influence - The term "Hachimi North-South Mung Bean" became popular through various remixed songs on social media, where "Hachimi" is often associated with cats [4]. - Influencers and content creators have incorporated "Hachimi" and "North-South Mung Bean" into their music, leading to widespread sharing and engagement on social media platforms [4]. Group 3: Company Information - The product is associated with Hangzhou Joyoung Bean Products Co., Ltd., which has a registered capital of 16.75 million yuan, and is led by legal representative Cai Xiujun [6]. - Joyoung Co., Ltd. (stock code: 002242) has a market capitalization of 18.44 billion yuan and reported a 10.05% increase in stock price recently [7]. - The company clarified that it does not have any products related to "Hachimi" and focuses on kitchen appliances, with no involvement in food or beverage products [7][8].