Core Viewpoint - The product "Haqimi North-South Mung Bean Soy Milk" by Joyoung has gained significant popularity online, leading to a surge in sales and controversy over its branding [1][2]. Group 1: Product Details - The product is officially named "Haqimi North-South Mung Bean Soy Milk Plant Beverage" and contains ingredients such as soybeans, mung beans, water, white sugar, and rock sugar [1]. - The product is sold in packs of 15 for 29.9 yuan, with 194,000 units sold, currently in a pre-sale status due to high demand, with a maximum delivery time of 45 days [1]. Group 2: Brand and Marketing - The packaging features a cat design inspired by a local orange cat, aiming to connect with fans and bring joy, despite accusations of using a "cat abuse meme" [1]. - The term "Haqimi" is associated with various internet memes and songs, contributing to the product's viral marketing [2]. Group 3: Company Information - Joyoung Co., Ltd. was established in July 2002, with a registered capital of approximately 760 million yuan, focusing on kitchen appliances [6]. - The company has no direct involvement in food and beverage products, as clarified by its spokesperson [5].

Market Overview - The recent market structure opportunities are primarily concentrated in the new energy and AI sectors, with some trending concepts like "milk skin candy hawthorn" and "survival in the wild" gaining attention [3] - The banking sector showed strength, with all major banks' stocks rising, and Agricultural Bank and Industrial and Commercial Bank reaching historical highs during intraday trading [3] Stock Performance - As of the morning close, the Shanghai Composite Index fell by 0.16%, the Shenzhen Component Index decreased by 1.1%, and the ChiNext Index dropped by 1.74% [4] Trending Concepts - The "survival in the wild" challenge in Zhangjiajie has gained popularity, leading to active performance in related stocks like Sanfu Outdoor, which rose over 6% and hit the daily limit [6] - Joyoung Co., Ltd. saw its stock hit the daily limit as it launched a new product, "Haki Mi North and South Green Bean Milk," which became popular on e-commerce platforms due to its association with internet memes [6][7] Pharmaceutical Sector - The pharmaceutical sector showed strength, with significant gains in pharmaceutical commerce, flu-related stocks, and innovative drugs [9] - The overall flu activity in China is currently at a rising stage, with the H3N2 subtype dominating, and 23 provinces experiencing moderate flu levels [12] - Innovative drug leader BeiGene reported a revenue of 27.595 billion yuan for the first three quarters of 2023, a 44.2% year-on-year increase, with a net profit of 1.139 billion yuan [12]

Core Insights - A product named "Hachimi North-South Mung Bean Milk" has gained significant popularity on online platforms, leading to high sales volume and pre-sale status due to stock shortages [2][6] - The product is associated with a viral internet trend involving remixed songs that incorporate the term "Hachimi" and "North-South Mung Bean," which has contributed to its widespread recognition [2][3] Company Information - The product is marketed by Hangzhou Joyoung Bean Products Co., Ltd., which has a registered capital of 16.75 million RMB and is led by legal representative Cai Xiujun [5] - Joyoung Co., Ltd., established in July 2002, has a registered capital of approximately 760 million RMB and focuses on kitchen appliances, with no involvement in food or beverage products [6] Market Reaction - Following the product's viral success, Joyoung Co., Ltd. saw its stock price surge, reaching a limit-up at 11.06 RMB [6] - The company’s Secretary of the Board clarified that there are no products related to "Hachimi" within their offerings, emphasizing their focus on kitchen appliances [6]

Core Viewpoint - A product named "Hachimi North-South Mung Bean Milk" has gained significant popularity on online platforms, leading to high sales and a current pre-sale status due to overwhelming demand [1][4]. Group 1: Product Details - The product is officially named "Hachimi North-South Mung Bean Plant Beverage" and is made from soybeans, mung beans, water, white sugar, and rock sugar [4]. - The product is sold in packs of 15 for 29.9 yuan, with 194,000 units sold so far, and is currently in pre-sale with a maximum delivery time of 45 days [4]. Group 2: Marketing and Social Media Influence - The term "Hachimi North-South Mung Bean" became popular through various remixed songs on social media, where "Hachimi" is often associated with cats [4]. - Influencers and content creators have incorporated "Hachimi" and "North-South Mung Bean" into their music, leading to widespread sharing and engagement on social media platforms [4]. Group 3: Company Information - The product is associated with Hangzhou Joyoung Bean Products Co., Ltd., which has a registered capital of 16.75 million yuan, and is led by legal representative Cai Xiujun [6]. - Joyoung Co., Ltd. (stock code: 002242) has a market capitalization of 18.44 billion yuan and reported a 10.05% increase in stock price recently [7]. - The company clarified that it does not have any products related to "Hachimi" and focuses on kitchen appliances, with no involvement in food or beverage products [7][8].