中新网成都10月5日电 2015年，当毕业于四川大学的杨宇在成都开始《哪吒之魔童降世》的创作时，或 许不会想到，由他创作的"哪吒"将与27个成都本土热门数字文创IP一同，成为十年后这座城市黄金周的 文旅新场景。 金秋十月，在桂香弥漫的蓉城街头，正上演一场跨越次元的奇妙邂逅——身披混天绫的"哪吒"从电影 中"走出"，憨态可掬的大熊猫"花花"与电竞游戏王者荣耀的英雄们并肩而立，引得无数游客驻足打卡、 互动合影。 这场充满创意的相遇，并非偶然的文化碰撞，而是成都国际数字文创季的生动缩影。今年黄金周，成都 以数字文创为笔，绘就融合科技、文创和旅游产业深度融合的新图景，向世界展示中国数字文创的创造 力与生命力，也向全球释放出"最受年轻人喜爱的城市"的激情与魅力。 锚定年轻群体多元需求 在成都国际数字文创季，成都锚定年轻群体多元需求推出多个活动。这座城市不仅是全球文创IP的聚会 场，是年轻创作者的逐梦地，更是世界青年感受中国数字文创魅力的第一站。 道尔顿·格兰特身前的展区，正是国庆假期的热门"打卡地"。在"未来科技·潮玩试验场"，王者荣耀、哪 吒与泡泡玛特联名商品、黑神话悟空联名产品、刺客信条周边款等顶流IP文创集中登场 ...

Core Viewpoint - The rapid development of the IP industry reflects structural changes in demand and the maturity of the supply chain, with a focus on emotional expression and iterative consumption among young consumers [3][12][39] Group 1: Industry Trends - The domestic derivative market is projected to exceed 100 billion yuan by 2024, driven by the increasing demand for emotional projection and instant gratification among consumers [3][12] - The number of pan-2D users in China is expected to grow from 210 million in 2018 to 500 million by 2024, providing a solid consumer base for IP derivatives [16] - The supply chain for the IP industry is maturing, with manufacturing advantages increasingly penetrating the IP sector, particularly in Guangdong province, which produces 85% of China's trendy toy products [18][23] Group 2: Evolution of IP Companies - IP companies are evolving from single head content creators to IP matrix platforms and deep operators, enhancing their ability to create and commercialize IP [4][10] - The focus on head content is crucial in a complex information environment, as demonstrated by the success of "Nezha" films, which have generated over 15 billion yuan in box office revenue [7][26] - Companies are increasingly adopting self-operated or equity cooperation models to expand into downstream IP derivative segments, improving their cash reserves and reducing debt levels [9][27] Group 3: Consumer Demand and Behavior - Young consumers prioritize multi-dimensional needs, with preferences for cartoon, film, and video game IP products, reflecting a shift from single-function to multi-value consumption [12][14] - The "Guzi economy" has emerged, highlighting the demand for emotional connection and satisfaction among consumers [3][12] Group 4: Financial Performance and Investment - The financial health of IP companies has improved, with cash reserves increasing and debt levels remaining low, enabling further strategic investments [26][27] - The volatility in revenue and profit growth among media IP companies underscores the need for diversified income streams to mitigate risks associated with content lifecycle uncertainties [25][39] Group 5: Future Outlook - The future of IP companies lies in industrialized content production, diversified revenue structures, and the establishment of a robust IP matrix to enhance value [39][42][45] - The integration of technology and innovative operational strategies will be key to maximizing the value of IP and ensuring sustainable growth [42][43]