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清华大学张铮:打造大湾区文化经济特区,改变有产品无IP局面
Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference highlighted significant achievements in the cultural industry during the 14th Five-Year Plan period and proposed strategies for the upcoming 15th Five-Year Plan [2][5]. Group 1: Achievements in Cultural Industry - During the 14th Five-Year Plan, Guangdong established notable advantages in digital creativity, animation, gaming, online audio-visual, and digital cultural manufacturing, with revenue shares of approximately 20% for digital publishing, 33% for animation, 25% for music, and 80% for gaming in the national market [2]. - Since 2022, the Guangdong Provincial Department of Culture and Tourism has issued cultural consumption vouchers totaling 39 million yuan, generating an average direct consumption boost ratio of about 1:5 [3]. - In cultural manufacturing, Guangdong's gaming and amusement equipment production reached 596,000 units in 2024, with domestic and international revenue of approximately 23.19 billion yuan, accounting for 98.8% of the national total [3]. Group 2: Future Development Strategies - For the 15th Five-Year Plan, strategies include enhancing IP development in cultural trade, promoting cultural content and technology standards internationally, and leveraging Hong Kong and Macao's roles to facilitate cross-border e-commerce and data flow [5]. - The cultural creative industry in Hong Kong saw its value added increase from 52.3 billion HKD in 2005 to 122.1 billion HKD in 2022, with its share of local GDP rising from 3.8% to 4.5% [5]. - Macao's cultural industry service revenue is projected to rise by 12.7% in 2024, reaching 9.73 billion MOP, indicating a growing contribution to the overall economy [5].