Core Insights - The article highlights the transformation of traditional retail spaces in Harbin, focusing on the shift from selling products to providing experiential consumption opportunities, particularly during the summer tourism boom [1][4][10] Group 1: Retail Transformation - Major shopping centers around Central Street have undergone optimization and upgrades, resulting in an average increase of 20-30% in foot traffic [1][8] - The introduction of over 100 trendy stores and more than 20 experiential zones has diversified the shopping experience for both locals and tourists [1][4] - The shift towards experiential retail is evident, with activities such as interactive cooking demonstrations and DIY toy-making attracting significant customer engagement [2][4] Group 2: Targeting Young Consumers - The establishment of a "two-dimensional" street in the 松雷商厦 has attracted a younger demographic, featuring anime-themed activities and merchandise [5][6] - Events related to popular culture, such as anime product launches and themed festivals, have successfully drawn crowds, with peak attendance reaching approximately 2,000 visitors over two days [8] - The focus on integrating entertainment and leisure activities, such as VR experiences and themed dining, has significantly enhanced customer satisfaction and extended their visit duration [11] Group 3: Revamping Traditional Spaces - Traditional shopping centers are actively replacing outdated retail formats with new, engaging concepts to revitalize foot traffic [10][11] - 百盛购物中心 has transformed its fifth floor into a themed street, incorporating diverse offerings like dining, cinema, and interactive experiences, resulting in a 20-fold increase in foot traffic compared to previous levels [11] - The strategic redesign of store layouts and the introduction of unique entertainment options have proven effective in attracting and retaining customers [10][11]