中文在线指，公司将充分考虑现有股东的利益和境内外资本市场的情况，在股东会决议有效期内选择适 当的时机和发行窗口完成本次发行上市。截至目前，公司正积极与相关中介机构就本次发行上市的相关 工作进行商讨，除本次董事会审议通过的相关议案外，其他关于本次发行上市的具体细节尚未最终确 定。 中文在线，成立于2000年，是国内领先的数字文化内容产业集团，公司以自有原创平台、知名作家、版 权机构为正版数字内容来源，积累数字内容资源超560万种，网络原创驻站作者450万名。旗下拥有17K 小说网、四月天小说网、科幻厂牌"奇想宇宙"、悬疑厂牌"谜想计划"等原创平台。中文在线在对数字内 容进行聚合和管理后，向多终端、多平台、全媒体分发数字阅读产品。以文学IP为核心，着力打造"网 文连载+IP衍生同步开发"的创作模式。通过对优质网文进行音频、漫画、动态漫、动画、短剧、影视、 游戏以及文创周边等衍生形态的全模态开发，升级IP衍生孵化链条，实现了从单一网文的生产和经营向 文学IP全生命周期生产和经营的进化。2023年，中文在线发布AI大模型"中文逍遥"1.0版本，可实现一 键生成万字小说、一张图写一部小说、一次读懂100万字小说等。在A ...

Core Viewpoint - The company, Zhongwen Online, reported a revenue of 556 million yuan for the first half of 2025, marking a year-on-year growth of 20.40%, driven by its "technology-culture integration" strategy and the rapid development of the digital reading industry and AI technology [1]. Group 1: Business Performance - The company achieved a revenue of 5.56 billion yuan in the first half of 2025, reflecting a 20.40% increase year-on-year [1]. - The cultural new economy generated 3.16 trillion yuan in revenue in the first half of 2025, with a robust year-on-year growth of 13.6% [2]. - The online literature market is projected to reach 49.55 billion yuan in revenue for 2024, with a year-on-year growth of 29.37% [2]. Group 2: Strategic Focus - Zhongwen Online focuses on four core business areas: digital content production, copyright distribution, IP derivatives, and AIGC empowerment, aligning with industry trends and policy directions [2]. - The company emphasizes a strategy of "solidifying content, winning IP, prioritizing international markets, and driving AI," showcasing its innovative capabilities in technology and culture integration [1][2]. Group 3: IP Development and Market Expansion - The company has seen significant growth in its IP commercialization, with successful projects like "The Legend of Luo Xiaohei 2" achieving a box office of over 460 million yuan [4]. - The overseas short drama business has experienced explosive growth, with the FlareFlow app covering 177 countries and regions, showing a recharge revenue increase of over 500% within three months [5]. Group 4: Technological Innovation - The "Zhongwen Xiaoyao" model has been upgraded to version 2.0, enabling breakthroughs in novel-to-script conversion and localization [6]. - The company’s self-developed AI tools are expected to reduce short drama production costs by 70%, significantly enhancing production efficiency and profit margins [7]. Group 5: Global Strategy and Future Outlook - Zhongwen Online is accelerating its global layout, leveraging its AI capabilities to enhance content production efficiency and drive international market expansion [8]. - The company aims to continue strengthening its content production capabilities through AI technology, highlighting the value of its "winning IP" strategy during the golden development period of the digital content industry [8].

Core Viewpoint - The company, Zhongwen Online, reported a revenue of 556 million yuan for the first half of 2025, marking a year-on-year growth of 20.40%, driven by its strategic focus on the integration of technology and culture, particularly through digital reading, IP development, and AIGC empowerment [1]. Industry Growth and Opportunities - The digital content industry is entering a golden development period, with national strategies promoting reading and digitalization leading to significant growth opportunities. The cultural new economy generated 3.16 trillion yuan in revenue in the first half of 2025, a 13.6% increase year-on-year [2]. - The online literature market is projected to reach 49.55 billion yuan in 2024, growing by 29.37%, while the micro-short drama market is expected to grow by 34.9% to 50.5 billion yuan in the same year [2]. Business Strategy and Development - Zhongwen Online focuses on four core business areas: digital content production, copyright distribution, IP development, and AIGC empowerment, aligning with industry trends and policy directions. This strategic focus enhances the company's competitive barriers and drives valuation growth [3]. - The company has established a differentiated content ecosystem through platforms like 17K Novel Network and April Sky Novel Network, ensuring a steady output of high-quality content from over 450,000 resident authors [4]. IP Development and Market Position - The company is advancing both traditional and emerging business areas, with audio business advantages expanding and significant progress in animation, as evidenced by the box office success of "The King's Avatar 2" [5]. - The short drama business is gaining traction, with 15 high-quality short dramas produced in the first half of 2025, and a target of 60 to 80 for the entire year, establishing a leading position in the market [5]. Global Expansion and AI Integration - Zhongwen Online is accelerating its global expansion, with its overseas short drama app FlareFlow covering 177 countries and regions, showing a 500% increase in recharge revenue within three months [6]. - The company’s self-developed "Chinese Xiaoyao" model enhances content production efficiency and supports the global reach of Chinese digital content [7]. Technological Advancements - The company is leveraging AI technology to enhance content creation, with the "Chinese Xiaoyao" model achieving significant breakthroughs in novel-to-script conversion and localization [8]. - The upcoming AI toolchain is expected to reduce short drama production costs by 70%, significantly improving production efficiency and profit margins [8]. Market Transformation and Future Outlook - The integration of AI tools is transforming the content industry, leading to increased production efficiency across various media formats. The company is focusing on developing promising IP derivatives for international markets, positioning itself as a leader in the full IP development chain [9]. - Zhongwen Online aims to continue enhancing its content production capabilities through AI technology, emphasizing its "winning IP" strategy and accelerating its overseas market presence, thereby driving sustainable growth and value enhancement [9].

Core Viewpoint - The company is focusing on international expansion through micro-short dramas, aiming to establish itself as a significant player in the global content industry, leveraging AI and talent for growth [1][4][6]. Group 1: Financial Performance - In 2024, the company achieved a revenue of 1.159 billion yuan, with overseas revenue contributing 303 million yuan; in Q1 2025, the revenue was 233 million yuan [1]. - The strategic investment in overseas micro-short drama business is expected to have a temporary impact on profits but is crucial for long-term development [1]. Group 2: Content and IP Development - The company has a vast digital content library with over 5.6 million digital content resources and 4.5 million authors, combining various platforms to create a multi-dimensional content ecosystem [2]. - The self-owned IP "The King's Avatar" has successfully transitioned through multiple stages of development, serving as a benchmark for the company's IP development [2]. Group 3: Cultural Globalization - Chinese micro-short dramas are emerging as the "fourth international cultural phenomenon," with significant growth in global mobile content consumption [4]. - In 2024, Chinese applications accounted for 30% of the revenue in the global audiovisual application market, with 19 Chinese applications in the top 100 overseas downloads [4]. Group 4: International Strategy - The company has initiated a global replication of the Chinese short drama industrial system, launching platforms like Sereal+ and UniReel for international markets [4][5]. - The company is expanding its micro-short drama platforms in Japan, the U.S., and Southeast Asia, utilizing strong IP reserves and localized creative systems [5]. Group 5: AI and Talent Development - The company is integrating AI technology into its content production processes, enhancing efficiency and market responsiveness through a comprehensive AI-enabled ecosystem [6]. - A global talent system is being developed, with teams in key markets focusing on original content and localized execution to drive the production and operation of quality content [6][7].